To Whom It May Concern,
I am writing to express my interest in a position within your organization that aligns with my academic background and professional experience in marketing, operations, and data analysis. As a final-year student pursuing a Bachelor of Business Administration (Honours) in Marketing at The Hang Seng University of Hong Kong, I bring a strong foundation in business principles, complemented by hands-on experience in digital marketing, customer due diligence, and operational transformation.
Throughout my professional experiences, I have cultivated a diverse skill set that aligns with the demands of a dynamic internship role. As an Assistant I (Part-time) at the Construction Industry Council (CITF), I streamlined operational processes for fund applications and disbursement requests, ensuring efficiency and accuracy. Additionally, during my summer internship with the Construction Business Development team, I collaborated with the marketing team to organize and execute the “Steam Lab Tour,” which enhanced my project management and stakeholder engagement skills.
My academic background in Marketing at The Hang Seng University of Hong Kong, combined with hands-on experience in social listening, customer due diligence, and digital marketing, has equipped me with a strong foundation in both qualitative and quantitative analysis. I am proficient in tools such as BrandWatch, Meltwater, SPSS, and Microsoft Office, and I am eager to apply these skills to develop impactful marketing strategies.
I am enthusiastic about the opportunity to contribute to your team and bring a data-informed perspective to marketing initiatives. Thank you for considering my application. I would welcome the chance to discuss how my background and interests align with your organization’s goals.
I am available to work full days on Thursdays and Fridays, as well as weekends, which amounts to two to three days per week. I am eager to contribute to your team while gaining invaluable professional experience in the field. I have attached my resume for your review and would greatly appreciate the opportunity to discuss how my skills and experiences align with your organization’s goals.
Thank you for considering my application. I look forward to contributing to your team and am available whenever you get a chance for an interview.
Yours sincerely,
Cheung Ngai Sum, Angel
· Managed product selection, assortment planning, and sell-through analysis across HKG & Macau retail, wholesale, and e-commerce channels.
· Prepared trade show materials, including presentations, price lists, product catalogs, samples, and order consolidation using Excel.
· Supported daily e-commerce operations on platforms such as Magento, Zalora, and the official website, performing data analysis with VLOOKUP.
· Monitored social media trends, audience engagement, and campaign performance using tools such as BrandWatch and Meltwater.
· Conducted in-depth market research on customer preferences, competitor activities, and industry developments, providing actionable insights through reports including SPROPS PRC, IFEC Monthly, and TVB Weekly Social Listening Reports.
· Streamlined operational processes for CITF Fund Application and Disbursement Requests to ensure efficiency.
· Prepared approval documentation for the Vetting Committee and effectively communicated results to applicants.
· Supported CITF projects and ad-hoc assignments, streamlining processes for fund applications and disbursement requests to enhance efficiency.
· Providing good customer service
· Reply to emails and phone calls, transfer the call to another department
· Cashiering, stock checking,
· Product promotion/display, enter the data into the system
· Ensuring quality assurance and data accuracy in BOCGL's operational processes.
· Collaborated with BOCGL's Operations Department and played a key role in the Robotic Process Automation (RPA) Promotion within the first six months of implementing the monitoring model.
· Collaborated with BOCGL's Operation Department on transformation projects related to life insurance operations, investigation, and production support.
· Managed document verification, report editing, and report preparation using WSP, DIS, and BMW platforms.
· Conducted CDD for reviews, trigger events, and performed financial analysis and compiled KYC reports for senior management.
- Internal-Vice President
- President