Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

NGAI SUM CHEUNG

HK,Hong Kong

Summary

To Whom It May Concern,

I am writing to express my interest in a position within your organization that aligns with my academic background and professional experience in marketing, operations, and data analysis. As a final-year student pursuing a Bachelor of Business Administration (Honours) in Marketing at The Hang Seng University of Hong Kong, I bring a strong foundation in business principles, complemented by hands-on experience in digital marketing, customer due diligence, and operational transformation.

Throughout my professional experiences, I have cultivated a diverse skill set that aligns with the demands of a dynamic internship role. As an Assistant I (Part-time) at the Construction Industry Council (CITF), I streamlined operational processes for fund applications and disbursement requests, ensuring efficiency and accuracy. Additionally, during my summer internship with the Construction Business Development team, I collaborated with the marketing team to organize and execute the “Steam Lab Tour,” which enhanced my project management and stakeholder engagement skills.

My academic background in Marketing at The Hang Seng University of Hong Kong, combined with hands-on experience in social listening, customer due diligence, and digital marketing, has equipped me with a strong foundation in both qualitative and quantitative analysis. I am proficient in tools such as BrandWatch, Meltwater, SPSS, and Microsoft Office, and I am eager to apply these skills to develop impactful marketing strategies.

I am enthusiastic about the opportunity to contribute to your team and bring a data-informed perspective to marketing initiatives. Thank you for considering my application. I would welcome the chance to discuss how my background and interests align with your organization’s goals.

I am available to work full days on Thursdays and Fridays, as well as weekends, which amounts to two to three days per week. I am eager to contribute to your team while gaining invaluable professional experience in the field. I have attached my resume for your review and would greatly appreciate the opportunity to discuss how my skills and experiences align with your organization’s goals.

Thank you for considering my application. I look forward to contributing to your team and am available whenever you get a chance for an interview.

Yours sincerely,

Cheung Ngai Sum, Angel

Overview

4
years of professional experience
2
years of post-secondary education
3
Languages

Work History

Chevon (Hong Kong) Limited
HONG KONG, Hong Kong

Product Assistant (Part-time)
10.2024 - 12.2024

Job overview

· Managed product selection, assortment planning, and sell-through analysis across HKG & Macau retail, wholesale, and e-commerce channels.

· Prepared trade show materials, including presentations, price lists, product catalogs, samples, and order consolidation using Excel.

· Supported daily e-commerce operations on platforms such as Magento, Zalora, and the official website, performing data analysis with VLOOKUP.

CMRS Group (HK)
HONG KONG, Hong Kong

Social Listening & Insight Service Freelancer
09.2024 - 12.2024

Job overview

· Monitored social media trends, audience engagement, and campaign performance using tools such as BrandWatch and Meltwater.

· Conducted in-depth market research on customer preferences, competitor activities, and industry developments, providing actionable insights through reports including SPROPS PRC, IFEC Monthly, and TVB Weekly Social Listening Reports.

Construction Industry Council
HONG KONG, Hong Kong

Assistant (CITF)
10.2024 - Current

Job overview

· Streamlined operational processes for CITF Fund Application and Disbursement Requests to ensure efficiency.
· Prepared approval documentation for the Vetting Committee and effectively communicated results to applicants.

· Supported CITF projects and ad-hoc assignments, streamlining processes for fund applications and disbursement requests to enhance efficiency.

Hyatt Regency Hong Kong, Sha Tin
NT, HONG KONG

Guest Service Officer
05.2021 - Current

Job overview

· Providing good customer service

· Reply to emails and phone calls, transfer the call to another department

· Cashiering, stock checking,
· Product promotion/display, enter the data into the system

BOC Group Life Assurance Company Limited
HONG KONG, Hong Kong

Placement (Operation Transformation Department)
01.2024 - 06.2024

Job overview

· Ensuring quality assurance and data accuracy in BOCGL's operational processes.

· Collaborated with BOCGL's Operations Department and played a key role in the Robotic Process Automation (RPA) Promotion within the first six months of implementing the monitoring model.

· Collaborated with BOCGL's Operation Department on transformation projects related to life insurance operations, investigation, and production support.

Bank of China (Hong Kong)
HONG KONG, Hong Kong

Customer Due Diligence Contractor (Bank Operation)
06.2023 - 08.2023

Job overview

· Managed document verification, report editing, and report preparation using WSP, DIS, and BMW platforms.

· Conducted CDD for reviews, trigger events, and performed financial analysis and compiled KYC reports for senior management.

Education

The Hang Seng University of Hong Kong
HONG KONG

BBA from Bachelor of Administration (Honours) in Marketing
09.2021 - Current

University Overview

  • The Hang Seng University of Hong Kong Students' Union

- Internal-Vice President

  • HSUHK Union Council Sub-Organization Committee

- President

Community College of City University
HONG KONG

BBA from Associate Degree of Administration in General Mana
09.2019 - 06.2021

Skills

  • Data Entry
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Timeline

Product Assistant (Part-time)

Chevon (Hong Kong) Limited
10.2024 - 12.2024

Assistant (CITF)

Construction Industry Council
10.2024 - Current

Social Listening & Insight Service Freelancer

CMRS Group (HK)
09.2024 - 12.2024

Placement (Operation Transformation Department)

BOC Group Life Assurance Company Limited
01.2024 - 06.2024

Customer Due Diligence Contractor (Bank Operation)

Bank of China (Hong Kong)
06.2023 - 08.2023

The Hang Seng University of Hong Kong

BBA from Bachelor of Administration (Honours) in Marketing
09.2021 - Current

Guest Service Officer

Hyatt Regency Hong Kong, Sha Tin
05.2021 - Current

Community College of City University

BBA from Associate Degree of Administration in General Mana
09.2019 - 06.2021
NGAI SUM CHEUNG