Kenneth Wong

• Spearheaded the creative vision and product development for menswear and later expanding to womenswear, delivering 50+ seasonal styles across woven, knitwear, and accessories.
• Strengthened brand identity through strategic collaborations and authentic marketing content by working with global teams of talents.
• Led a team of designers, merchandisers, and technicians to ensure cohesive execution of collections, and communication with senior management.

• Conducted trend research and seasonal product development for high-profile brands (Alexander Wang, Theory, Supreme).
• Initiated fabric development with various vendors, focusing on technical functions and innovative material combinations.

• Directed concept development and design for home-grown menswear brand AMPÈRE’s seasonal collections (FW21-FW23), creating 60+ SKUs per season.
• Led a team to design 200+ high-end fabrics biannually for Paris Première Vision, earning a prestigious showcase spot.
• AMPÈRE being selected for a high-end agency HANDS & LEGS on FW23.
• Https://ampere.amsterdam/
• Https://www.handsandlegs.eu/

• Managed design meetings with clients and product development for womenswear and menswear, serving clients like Lord & Taylor, Hudson Bay and US department stores brands.
• Specialized in graphic design for prints, logo techniques, and craft research.

• Designed for TANGRAM, a contemporary womenswear brand known for bold colors, minimalist cuts, and lightweight technical fabrics, under the Creative Director’s vision.

Key Project: TANGRAM × GOODS OF DESIRE (G.O.D.)

• Supported the research and development of a capsule collection blending modern wearability with traditional Chinese craftsmanship, featured in G.O.D.’s lifestyle stores.
• Cultural Storytelling: Explored ancient Chinese knots, seam detailing inspired by cheongsam construction, and graphic prints derived from Qing Dynasty motifs—reinterpreting heritage through a progressive lens.
• Outcome: Delivered a cohesive 12-piece collection that resonated with G.O.D.’s ethos of "East-meets-West," later showcased in their flagship stores.