Cheuk Chi Luk

Responsibilities

• Performance Marketing Lead on social (FB, IG, and Youtube), search (both paid and organic), and programmatic (GMP and DSP) marketing channels for 13+ brands and 20+ services over 5 countries (HK, China, Macau, Australia, Singapore)
• Led 15person cross-departmental staff to develop and execute all digital and social marketing initiatives.
• Monitored online trends, conversations and innovations to optimize strategies.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Perform an A/B test with the Tech team regularly, from insight to optimize plan and suggestion.
• Drove 50% lead through new programmatic and Youtube advertising innovations in 2021.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

Achievements

• First and highest spending on Youtube TV4A for conversion campaign compared with the same industry.
• Expended male market to Hong Kong's top Brand in Man's Beauty.
• Influence marketing, manage 25+ influencers every months for content and affiliate marketing.

• Analyzed marketing campaigns using key metrics and performance indicators.
• Developed marketing plans based upon extensive research and prospects targeted.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.

• Worked with vendors to complete projects according to schedule and specifications.
• Planned and executed events and marketing programs to increase qualified leads.
• Established targets for social media platforms to reflect business objectives.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.

• Worked flexible hours across night, weekend and holiday shifts.
• Supervise persons under custody, young persons in a training/rehabilitation center and drug dependents in a drug addiction treatment center.