Microsoft Office
Terry TAM Kin Fung
Hong Kong,Tai Po
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Senior Marketing Manager
Diamond Federation of Hong Kong
9 2023 - Current
- Report to the General Manager and lead events and marketing campaigns; Undertake practical project and event management, including budgetary planning and control, timely reporting, compliance with corporate governance policies, assessment of outcomes and impact of the related activities; Coordinate for launching new initiatives, pitching projects and sponsorships, building industry networks, and covering the Greater Bay Areas; Manage complete market programs, including proposal preparation, coordination with internal and external parties, developing marketing communications (e.g
- Promotional eDM, social media, POSM, advertisement, and internal staff communications), and conducting post-program evaluations; Collaborate with internal stakeholders to enhance brand values; Develop plans to engage and collaborate with partners and members to drive effective campaigns; Liaise with members (e.g
- Chow Sang Sang Jewellery Company Limited, Chow Tai Fook Jewellery Co
- Ltd and Luk Fook Jewellery & Goldsmith (HK) Co Ltd) to provide promotional support; Optimize brand image by managing and maintaining all promotional channels, developing comprehensive social media campaigns, and creating engaging content; Collaborate with internal team and business stakeholders to implement marketing communication activities and strategies; Work closely with agencies/vendors to ensure quality delivery of campaigns; Manage risks and create contingency plans to solve problems.
Project Manager
HK01 Company Limited
09.2019 - 07.2023
- Coordinate and manage sales-driven programmes, commercial and in-house creative projects via online and offline channels; Lead online, social media and offline advertising campaigns based on customer insights, target audience, market trends, etc; Develop and manage detailed project schedules, work plans and resource allocation; Analyze data from commercial campaigns and market research to optimize customer experience and propose creative ideas; Monitor and control digital campaign and commercial activities; Collaborate with stakeholders, including Operations, IT, Finance, Procurement, and vendors, to ensure seamless operations of digital content publishing, digital advertising, and offline campaigns; Supervise vendors on daily operations and conduct performance evaluation; Monitor project schedule and progress to ensure timely completion and adherence to timelines; Manage risks and plan for contingencies to address problems; Evaluate the campaign performance and obtain valuable insights.
Marketing Manager
Ming Pao Magazines Limited - A member of One Media Group Limited
10.2018 - 09.2019
- Lead and manage the marketing team to set strategy and monitor progress towards goals; Monitor and control online and offline marketing campaigns with budget control; Develop OMO marketing plans for designated brands and execute marketing programs; Maximize business performance and grow audiences through compelling content creation and execution on social media platforms; Develop and implement digital marketing plans and measure the effectiveness of the campaign
- Create, oversee and execute social media marketing campaigns; Manage multiple parties involved in digital projects and events.
Assistant Project Manager
Metro Broadcast Corporation Limited
04.2018 - 10.2018
- Lead and manage the project team to oversee day-to-day commercial tasks and creative projects; Utilize online ads and social media campaigns to generate leads and improve performance; Collaborate with both internal and external parties to plan, organize, implement, and evaluate events and projects; Create job proposals and tenders for pitching; Conduct presentations, briefings, and meetings with clients; Supervise and coordinate on-site events; Create a budget plan and oversee campaigns/events to optimize cost-effectiveness; Assist with implementing policies and procedures to ensure compliance.
Marketing Manager
Phoenix Exhibitions Co Ltd
09.2017 - 01.2018
- Lead marketing team to plan, manage and execute daily activities and campaigns; Conduct marketing research; Prepare marketing and project materials; Create engaging presentations and deliver pitches for job opportunities; Plan and manage local and overseas events and projects end to end; Collaborate with the internal working team; Manage and communicate with agencies and vendors; Create and manage minisite and campaign website; Handle social media accounts and evaluate marketing outcomes.
Assistant Business Development Manager
U MAGAZINE - A Member of HKET Limited
01.2016 - 09.2017
- Create a successful marketing strategy for the in-house programmes; Manage commercial projects efficiently by planning and executing with precision; Develop marketing communications both online and offline; Coordinate all advertising and media, PR and events, joint promotions, and social media programmes; Create job proposals with creative ideas.
Senior Marketing Executive
FACE Magazine Marketing Limited
01.2013 - 10.2015
- Coordinate with developing comprehensive ATL & BTL activities, including advertising and media, PR and events, joint promotions, and social media programmes; Develop and implement marketing activities and PR & communications programmes; Coordinate the creation of copywriting and advertorial content; Build and maintain close relationships with media; Coordinate with the suppliers to acquire promotional items as giveaways or premiums.
Project Coordinator
Berge Studio Limited
08.2008 - 07.2009
- Coordinate in events planning and execution; Supervise on-site setting up and operations during events; Communicate with clients, suppliers, and vendors for event decorations and premiums; Prepare project quotations.
Education
Bachelor of Arts - English For Business And Professional Communicatio
The Hong Kong Polytechnic University
Hong Kong 09.2006 - 05.2008
Associate Degree Programme in Business - Business
School of Continuing And Professional Studies, The Chinese University of Hong Kong
Hong Kong 05.2004 - 09.2006
Skills
Staff Management
undefinedJob Expectation
HK$44,000 x 13 Months, HK$50,000 (Neg.), 1 Month Notice
Technical Language Skills
Google Analytics, Adobe Photoshop, Microsoft Office (Word, Excel, PowerPoint), Chinese (Cantonese and Mandarin), English
Personal Information
Gender: Male
Software
Adobe Photoshop
Google Analytics
Timeline
Project Manager
HK01 Company Limited
09.2019 - 07.2023
Marketing Manager
Ming Pao Magazines Limited - A member of One Media Group Limited
10.2018 - 09.2019
Assistant Project Manager
Metro Broadcast Corporation Limited
04.2018 - 10.2018
Marketing Manager
Phoenix Exhibitions Co Ltd
09.2017 - 01.2018
Assistant Business Development Manager
U MAGAZINE - A Member of HKET Limited
01.2016 - 09.2017
Senior Marketing Executive
FACE Magazine Marketing Limited
01.2013 - 10.2015
Project Coordinator
Berge Studio Limited
08.2008 - 07.2009
Bachelor of Arts - English For Business And Professional Communicatio
The Hong Kong Polytechnic University
09.2006 - 05.2008
Associate Degree Programme in Business - Business
School of Continuing And Professional Studies, The Chinese University of Hong Kong
05.2004 - 09.2006
Senior Marketing Manager
Diamond Federation of Hong Kong
9 2023 - Current
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