Microsoft Office
Terry TAM Kin Fung
Hong Kong,Tai Po
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Senior Marketing Manager
Diamond Federation of Hong Kong
9 2023 - Current
- Report to the General Manager and lead events and marketing campaigns; Undertake practical project and event management, including budgetary planning and control, timely reporting, compliance with corporate governance policies, assessment of outcomes and impact of the related activities; Coordinate for launching new initiatives, pitching projects and sponsorships, building industry networks, and covering the Greater Bay Areas; Manage complete market programs, including proposal preparation, coordination with internal and external parties, developing marketing communications (e.g
- Promotional eDM, social media, POSM, advertisement, and internal staff communications), and conducting post-program evaluations; Collaborate with internal stakeholders to enhance brand values; Develop plans to engage and collaborate with partners and members to drive effective campaigns; Liaise with members (e.g
- Chow Sang Sang Jewellery Company Limited, Chow Tai Fook Jewellery Co
- Ltd and Luk Fook Jewellery & Goldsmith (HK) Co Ltd) to provide promotional support; Optimize brand image by managing and maintaining all promotional channels, developing comprehensive social media campaigns, and creating engaging content; Collaborate with internal team and business stakeholders to implement marketing communication activities and strategies; Work closely with agencies/vendors to ensure quality delivery of campaigns; Manage risks and create contingency plans to solve problems.
Project Manager
HK01 Company Limited
09.2019 - 07.2023
- Coordinate and manage sales-driven programmes, commercial and in-house creative projects via online and offline channels; Lead online, social media and offline advertising campaigns based on customer insights, target audience, market trends, etc; Develop and manage detailed project schedules, work plans and resource allocation; Analyze data from commercial campaigns and market research to optimize customer experience and propose creative ideas; Monitor and control digital campaign and commercial activities; Collaborate with stakeholders, including Operations, IT, Finance, Procurement, and vendors, to ensure seamless operations of digital content publishing, digital advertising, and offline campaigns; Supervise vendors on daily operations and conduct performance evaluation; Monitor project schedule and progress to ensure timely completion and adherence to timelines; Manage risks and plan for contingencies to address problems; Evaluate the campaign performance and obtain valuable insights.
Marketing Manager
Ming Pao Magazines Limited - A member of One Media Group Limited
10.2018 - 09.2019
- Lead and manage the marketing team to set strategy and monitor progress towards goals; Monitor and control online and offline marketing campaigns with budget control; Develop OMO marketing plans for designated brands and execute marketing programs; Maximize business performance and grow audiences through compelling content creation and execution on social media platforms; Develop and implement digital marketing plans and measure the effectiveness of the campaign
- Create, oversee and execute social media marketing campaigns; Manage multiple parties involved in digital projects and events.
Assistant Project Manager
Metro Broadcast Corporation Limited
04.2018 - 10.2018
- Lead and manage the project team to oversee day-to-day commercial tasks and creative projects; Utilize online ads and social media campaigns to generate leads and improve performance; Collaborate with both internal and external parties to plan, organize, implement, and evaluate events and projects; Create job proposals and tenders for pitching; Conduct presentations, briefings, and meetings with clients; Supervise and coordinate on-site events; Create a budget plan and oversee campaigns/events to optimize cost-effectiveness; Assist with implementing policies and procedures to ensure compliance.
Marketing Manager
Phoenix Exhibitions Co Ltd
09.2017 - 01.2018
- Lead marketing team to plan, manage and execute daily activities and campaigns; Conduct marketing research; Prepare marketing and project materials; Create engaging presentations and deliver pitches for job opportunities; Plan and manage local and overseas events and projects end to end; Collaborate with the internal working team; Manage and communicate with agencies and vendors; Create and manage minisite and campaign website; Handle social media accounts and evaluate marketing outcomes.
Assistant Business Development Manager
U MAGAZINE - A Member of HKET Limited
01.2016 - 09.2017
- Create a successful marketing strategy for the in-house programmes; Manage commercial projects efficiently by planning and executing with precision; Develop marketing communications both online and offline; Coordinate all advertising and media, PR and events, joint promotions, and social media programmes; Create job proposals with creative ideas.
Senior Marketing Executive
FACE Magazine Marketing Limited
01.2013 - 10.2015
- Coordinate with developing comprehensive ATL & BTL activities, including advertising and media, PR and events, joint promotions, and social media programmes; Develop and implement marketing activities and PR & communications programmes; Coordinate the creation of copywriting and advertorial content; Build and maintain close relationships with media; Coordinate with the suppliers to acquire promotional items as giveaways or premiums.
Project Coordinator
Berge Studio Limited
08.2008 - 07.2009
- Coordinate in events planning and execution; Supervise on-site setting up and operations during events; Communicate with clients, suppliers, and vendors for event decorations and premiums; Prepare project quotations.
Education
Bachelor of Arts - English For Business And Professional Communicatio
The Hong Kong Polytechnic University
Hong Kong 09.2006 - 05.2008
Associate Degree Programme in Business - Business
School of Continuing And Professional Studies, The Chinese University of Hong Kong
Hong Kong 05.2004 - 09.2006
Skills
Staff Management
Calendar Management
Customer Relationship Management
Marketing and Advertising
Social Media Strategy
E-commerce strategy
Problem-Solving
Relationship Building
Performance Evaluations
SEO
Self Motivation
Market Research
SEO Optimization
Creative Direction
Excellent Communication
Content Curation
Brand Development
Lead Generation Campaigns
Budgeting and Allocation
MS Office Suite
Marketing campaign development
Market data collection
Time Management
Multitasking Abilities
Budget Oversight
KPI Tracking
Advertising Management
Problem-solving aptitude
Seasonal campaign development
Effective Communication
Goal Setting
Creative and Innovative
Brand Promotion
Problem-solving abilities
Project Management
Social Media Platforms
Event Planning
Budget Administration
Google Analytics
Staff Monitoring
Campaign Management
Search Engine Optimization
Media Planning
Strategic Planning and Alignment
Multitasking
Vendor Management
Google Analytics understanding
Interpersonal Skills
Marketing Strategy Development
Microsoft Office
Strategic Marketing
Budget Forecasting
Social Media Campaigns
Decision-Making
Job Expectation
HK$44,000 x 13 Months, HK$50,000 (Neg.), 1 Month Notice
Technical Language Skills
Google Analytics, Adobe Photoshop, Microsoft Office (Word, Excel, PowerPoint), Chinese (Cantonese and Mandarin), English
Personal Information
Gender: Male
Software
Adobe Photoshop
Google Analytics
Timeline
Project Manager
HK01 Company Limited
09.2019 - 07.2023
Marketing Manager
Ming Pao Magazines Limited - A member of One Media Group Limited
10.2018 - 09.2019
Assistant Project Manager
Metro Broadcast Corporation Limited
04.2018 - 10.2018
Marketing Manager
Phoenix Exhibitions Co Ltd
09.2017 - 01.2018
Assistant Business Development Manager
U MAGAZINE - A Member of HKET Limited
01.2016 - 09.2017
Senior Marketing Executive
FACE Magazine Marketing Limited
01.2013 - 10.2015
Project Coordinator
Berge Studio Limited
08.2008 - 07.2009
Bachelor of Arts - English For Business And Professional Communicatio
The Hong Kong Polytechnic University
09.2006 - 05.2008
Associate Degree Programme in Business - Business
School of Continuing And Professional Studies, The Chinese University of Hong Kong
05.2004 - 09.2006
Senior Marketing Manager
Diamond Federation of Hong Kong
9 2023 - Current