Niamul Hasan
Dhaka
Summary
Highly driven business professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Area Manager
British American Tobacco Bangladesh
Rangpur
12.2023 - Current
- Delivered key metrics such as Volume, Market Share growth, NTO as per co-plan. Highlights: Two out of four territories currently ranked 1st & 2nd in terms of SPLY volume growth. Highest growing area in the region.
- Developed and implemented a bilateral strategy for the BWAP portfolio category in the region, utilizing market trends to increase market share and ensure strategic resource deployment. Created tactical plans to navigate through a challenging H2'24.
- Accelerate combustible value growth through effective trade plan deployments - RTM efficiency drive, B2B platform management, Distributor and Field Force management, etc.
- Enhance Distributor professionalism and negotiate timely investments to facilitate benchmark route-to-market execution and transformational growth
- Directly supervised a team of 4 young managers by facilitating their growth journey. Championed development and monitoring of talent across the regional team.
- Played an active role in the Regional Leadership Team to develop a high-performing team, delivering & shaping the transformation agenda of the business.
Digital Media Executive
British American Tobacco Bangladesh
Dhaka
09.2023 - 11.2024
- Strategized and implemented AWAP portfolio activation plan of 2023 and 2024 thru collaboration with in-house category and external agencies.
- Leveraged digital and ATL platforms to formulate a strategic O2O network capitalizing on key consumer moments and execute campaigns across traditional and potentially risk reduced categories
- Ensured benchmark commercially viable executions thru collaboration with supporting functions in the form of Finance team, Growth Management team, Research Team, Legal and External Affairs team, Sales and many more
- Championed sensible risk management and strong control and governance environment thru strictly adhering to Internal Marketing Policies, Youth Access policies and Law of the land
- Explored new and different digital platforms and tools to amplify digital marketing capabilities of the organization. Analyze Media Buying performance and formulate appropriate Media Buying Strategy
- Collaborated with British American Tobacco's Global Consumer and Customer experience team to execute BATB's first international campaign in 2023. Facilitated strategic partnership with international experience Giant - We Are One World Livestyle Tomorrowland, for the most successful BATB media campaign generating ever highest E-commerce consumer acquisitions, engagement and User Generated contents
- Created partnerships with external agencies and stakeholders and executed benchmark events/experiences thru BHN Experiences, to engage premium consumers - directly contributing to best ever brand health state and imageries of our premium portfolio
B2B Program Officer
British American Tobacco Bangladesh
Dhaka
09.2022 - 08.2023
- Strategically revamp B2B platforms through business case formation and approval from relevant forums.
- Revalidated B2B list through desk and field exercise, supported by Data Analytics, Third Party Field Force and on-ground sales team
- Introduce exciting B2B engagement initiatives such as Health Insurance and Child Education for our partners in trade
- Introduced numerous digital solutions thru external collaboration to facilitate B2B Platform as the primary growth engine such as - IRIS (Integrated Retail Information System, a robust tool that manages a dynamic YLP customer list thru KPI tracking and Reward management), Optimus (An app that facilitates meaningful insight generation and YLP customer engagement thru on ground third party field force) and Partner App (A customer facing app that can be used to track KPI achievement, ongoing priorities, track reward legibility, order stock etc.)
Regional Business Development Officer
British American Tobacco Bangladesh
Dhaka, Dhaka
03.2021 - 08.2021
- OTIF deployment of route to market/business development initiative in end market in collaboration with respective team/stakeholders
- Led regional deployment of campaign plans (both brand and trade)
- Ensured right resource planning for national/regional campaigns
- Analyzed Regional sales/distribution/competition information to generate meaningful insight to facilitate regional decision making
Territory Officer - Naogaon
British American Tobacco Bangladesh
Dhaka, Dhaka
02.2020 - 02.2021
- Delivered Naogaon Territory 2020 Targets (as per Co-plan) with excellence in execution despite challenging market scenario
- Delivered functional priorities through efficient planning and execution
- Implemented digital transformation to drive more data driven decision-making
- Ensured development of necessary skillsets among the distribution house FFs to drive quality distribution and execution
- Provided interventions to drive timely recruitment, onboarding, and offboarding of Distribution House and Third Party FF as necessary
Impact 90 Intern
Marico Bangladesh Limited
Dhaka, Bangladesh
12.2019 - 01.2020
- Learned segmenting own and operator brands based on Value
- Learned analyzing optimum positioning of new products based on perceptual mapping and consumer need gap analysis
Education
BBA -
IBA, Dhaka University
Dhaka01-2019
HSC - Science
Notre Dame College
Dhaka01-2015
SSC - Science
Bangladesh International School And College
Dhaka01-2013
Skills
- Growth tracking
- Campaign Planning
- Social Media Campaigns
- Strategy Development
- Partnership Development
- Communications strategy
Accomplishments
- Farook Zaman Award - 2023 and 2022
Certification
Certified Marketer Level 1 (CM1) Credential - General Assembly
Affiliations
- Mechanical Timepieces, Artisanal Fragrance and Classical Fashion enthusiast
Languages
Bengali
First Language
English
Proficient (C2)
C2
French
Beginner (A1)
A1
References
References available upon request.
Timeline
Area Manager
British American Tobacco Bangladesh
12.2023 - Current
Digital Media Executive
British American Tobacco Bangladesh
09.2023 - 11.2024
B2B Program Officer
British American Tobacco Bangladesh
09.2022 - 08.2023
Regional Business Development Officer
British American Tobacco Bangladesh
03.2021 - 08.2021
Territory Officer - Naogaon
British American Tobacco Bangladesh
02.2020 - 02.2021
Impact 90 Intern
Marico Bangladesh Limited
12.2019 - 01.2020
BBA -
IBA, Dhaka University
HSC - Science
Notre Dame College
SSC - Science
Bangladesh International School And College
Certified Marketer Level 1 (CM1) Credential - General Assembly
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