Janessa Cheng

• Managed the full lifecycle of the awards process, from initiation to final presentation, ensuring seamless execution.
• Administered the awards program calendar, setting deadlines for entries, adjudication, and results.
• Developed clear submission guidelines and entry forms, ensuring effective communication with entrants.
• Oversaw entry and judging platforms to ensure a smooth and efficient awards experience.
• Recruited and coordinated a panel of judges, providing onboarding, scheduling, and evaluation criteria.
• Served as the primary point of contact for participants, offering timely support throughout the awards cycle.
• Fostered relationships with prospects and responded to inbound inquiries to drive engagement.
• Partnered with marketing to increase visibility and attract high-quality submissions.
• Executed targeted marketing strategies using eDMs and social media to engage potential entrants.
• Managed logistics for awards ceremonies, including venue, catering, seating, and agenda planning for cocktail and dinner gala events.
• Organized and executed gala events, including cocktail receptions and dinner awards presentations, for 60 to 300 guests across various regional markets.
• Analyzed post-event data (e.g., submission trends, judging results, and participant feedback) to identify areas for improvement.
• Implemented program enhancements based on feedback and industry best practices.
• Provided coaching to new employees, facilitating a smooth onboarding process.
• Supported the Head of Awards & Training in operational functions, ensuring effective program delivery.
• Managed website content updates via WordPress and handled data management.
• Supervised daily operations, ensuring performance, quality, and service standards were met.
• Mentored junior staff, fostering professional development and promoting effective communication between junior team members and senior management.

• Expertly led the orchestration and delivery of high-profile industry awards and specialized training events
• Conducted in-depth market research and synthesized event data to produce strategic analysis reports
• Drove engagement with key stakeholders through persistent follow-up communications to enhance event participation
• Cultivated enduring relationships with AV suppliers and trophy vendors to guarantee smooth award acquisition
• Managed digital content strategy, ensuring timely website updates and effective promotion of award honorees
• Collaborated with interdisciplinary teams to guarantee flawless event logistics, superior administrative processes, and robust project management

• Created engaging promotional content, including weekly eDMs and event pages, to enhance brand visibility and drive engagement.
• Spearheaded content updates across web and social media platforms, significantly boosting online presence.
• Collaborated with PR and IT teams to deliver high-quality marketing materials on time.
• Implemented post-training promotional strategies to improve participant retention and optimize program outcomes.
• Leveraged data analytics to assess training program effectiveness and inform continuous improvement.
• Conducted market research and competitive analysis to better understand and engage target demographics.
• Coordinated diverse events, from webinars to live conferences, aligned with member interests and needs.
• Acted as the primary liaison for event speakers, trainers, and members, ensuring seamless event execution

Key Clients: Moët Hennessy Diageo (Johnnie Walker), MTR, Sun Hung Kai Properties

• Delivered compelling pitches and presentations for festive decoration initiatives and corporate events, securing client approval and buy-in.
• Managed event and stage operations for a high-profile, government-sponsored youth E&M orientation ceremony.
• Led project management for large-scale festive decoration projects in premier Hong Kong shopping malls, ensuring flawless execution.
• Coordinated all aspects of event logistics, including marketing promotions, video production, creation of marketing collateral, and premium gift development.
• Enhanced client brand awareness through innovative design and production of exhibition booths, strengthening their brand presence.
• Collaborated effectively with production teams and external partners to ensure smooth operations and maintain high standards.
• Customized event plans to meet diverse client needs and budget constraints, delivering personalized and cost-effective solutions.
• Maintained financial transparency by reviewing detailed billing with clients, ensuring accuracy and integrity in the invoicing process.
• Oversaw production quality, ensuring project excellence and client satisfaction within budget limitations.

• Led strategic planning and execution for four major Samsung product launches, alongside two bespoke brand enhancement campaigns.
• Fostered strong partnerships with Samsung’s global HQ and Cheil Korea to optimize the performance of Samsung HQ Studios in Hong Kong.
• Developed and implemented integrated communication strategies in collaboration with creative and ATL teams, ensuring brand consistency for flagship launches like Galaxy Note9 and S10.
• Assisted the Senior Account Manager in creating and executing comprehensive launch and roadshow strategies for high-profile Samsung products.
• Ensured billing accuracy and client trust through meticulous invoice reviews, maintaining transparency in billing processes.
• Mentored interns and junior staff, helping them build expertise in event management and ensuring flawless operational execution.

• Orchestrated a wide range of corporate and private events, including exclusive screenings, high-level meetings, corporate presentations, and product launches, catering to elite clients and groups ranging from 14 to 1,200 attendees.
• Managed all event logistics, from planning and layout to execution, ensuring seamless event flow and exceptional guest experiences.
• Coordinated event timelines, venue setup, F&B arrangements, and supervised on-site logistics and installations to ensure smooth operations.
• Customized event proposals to meet client needs and budget, delivering personalized and cost-effective solutions.

• Expertly crafted Event Orders (EO) and quotations for high-profile events such as wedding banquets, product launches, presentations, and meetings at Azure
• Orchestrated event logistics with meticulous attention to detail, ensuring flawless setup and Food & Beverage arrangements
• Proactively monitored and provided hands-on assistance during events to guarantee seamless execution and client satisfaction
• Contributed to creative menu design and the generation of comprehensive statistical reports to enhance event planning and performance analysis

• Delivered daily administrative support to the Pharmaceutical Sales Team, enhancing operational efficiency.
• Assisted the Marketing Team in preparing promotional materials for exhibitions, ensuring high-quality presentation.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Ensured all necessary materials were ready for exhibitions.