Luis Hau
Hong Kong
Summary
Results-driven and detail-oriented marketer and audience recruiter with a proven track record in the media and finance sectors. Equipped with a comprehensive marketing, sales, and events management skill set. Seeking exciting opportunities to apply my expertise and tackle new challenges. Committed to delivering exceptional outcomes, I bring a strong motivation and conscientious approach to every project.
Overview
3
3
years of professional experience
Work History
Relationship Lead
Haymarket Media Group
12.2023 - Current
- Recruited and engaged audiences for financial events, ensuring seamless execution of both virtual and live experiences.
- Built strong industry relationships, attracting top-tier attendees and driving significant growth of the company's audience database.
- Efficiently managed back-end registration processes and promptly addressed attendee inquiries through platforms like Bizzabo and Zkipster
- Leveraged insights and feedback gathered from delegate conversations to identify valuable opportunities for producers and the sales team.
- Simultaneously provided continuous marketing support to a newly onboarded marketing team, effectively multitasking and delivering exceptional results in both roles.
Senior Marketing Executive
Haymarket Media Group
11.2022 - Current
- Planned and executed financial events alongside production, sales and operations teams throughout Asia including Hong Kong, Singapore, Malaysia, Thailand and Korea whilst also collaborating with sponsors and exhibitors from the likes of HSBC, BlackRock, Federated Hermes, JP Morgan, Morgan Stanley, Hong Kong Monetary Authority
- Promoted Haymarket's brands across social media and email campaigns using Mailchimp, LinkedIn, Twitter, Facebook, Google Ads - lead to 21% increase in social media followers across said mentioned platforms between January 2023 - October 2023
- From a marketing front lead global awards such as PRWeek awards, Women Leading Change and 40Under40
- Worked on barter deals with Hong Kong Fintech Week and the Asian Financial Forum in Hong Kong - collaborated to create value for both brands through non-monetary transactions.
Marketing Executive
Hawksford International
11.2021 - 05.2022
- Produced client-facing marketing materials for Asia and Jersey
- Built relationships with multiple chambers in Hong Kong (The Italian Chamber of Commerce, British Chamber of Commerce and German Chamber of Commerce) - to provide opportunities to businesses entering Asia
- Contributed towards the launch of global campaigns for data protection and payroll services.
Inflluencer Marketing Internship
CircleDNA
01.2021 - 05.2021
- Actively reached out to over 100 social media influencers across EMEA, North America, UK and Australasia for partnership opportunities
- Drafted and validated contracts for brand collaborations
- Collaborated with company's in house materials of brand alignment, tone of voice and marketing materials.
Education
Bachelor of Arts -
De Montfort University
Leicester, United Kingdom06.2018
Skills
- Ability to Work in a Team
- Project Management
- Flexibility and Adaptability
- Leadership Skills
- Organisational Skills
- Customer Focus
- Identifying Flaws
Languages
English Native speaker
Timeline
Relationship Lead
Haymarket Media Group
12.2023 - Current
Senior Marketing Executive
Haymarket Media Group
11.2022 - Current
Marketing Executive
Hawksford International
11.2021 - 05.2022
Inflluencer Marketing Internship
CircleDNA
01.2021 - 05.2021
Bachelor of Arts -
De Montfort University
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