Zoe Cheung

• Reason for leaving: Seeking greater opportunities to develop her career path.
• Team Members: 24
• Across 26 months of renovation from Lee Garden three to Lee Garden FIVE , a strong team was built and solidified.
  
  My STRENGTHS - Leadership and Business Acumen
• Develop people ,identification and utilization of each individual's distinctive traits allow for the optimizations of their capabilities.
  Team members drawn from diverse backgrounds and experiences were forged into a powerful and united team through two years
  1. growing up in HE business and exceed the yearly budget
  2 .positive trend in all collections
• basket from HKD 25,000 to $ 45,0000.
• sales mix achieved to 20% in watch and growth + 38% in total .
  - more and more successful story from new groom clients
• Stabilization and Synergy: Focus on integrating new members after the structure changed in August 2022.
• Foster Open Communication: Encourage transparent dialogue among team members.
• Lead Courageously: Inspire confidence and decisiveness in leadership.
• Develop team members : giving them opportunities to broaden exposure across expertise and geographies
• Show Drive and Initiative: Encourage proactive behavior and ownership.
• Promote Collaboration and Teamwork: Foster a spirit of partnership and collective effort.
• Leverage Innovation: Embrace new ideas and approaches.
• Foundation to Great Height

Sharp business acumen

• Winning Formula:

“PROSPECTIVE” since 2023

• Productivity Planning:

The first store in Hong Kong , who set up a "Tracking appointments per day" to achieve one PV per day per SA !

• Engaging Games: Utilize fun activities to boost morale and engagement ,luchy draw topic into sales , CS service competition covert to sales , group by team ceremony competitions , referral program from luxury brand, Hermes ,Chanel , Bvlgari Parad etc...
• Relationship Building: Strengthen client connections through celebrations, over 50 celebrations per years and collaboration with shopping mall and third parties.
• CRM Rolling List: Maintain a dynamic customer relationship management system , discovery new blood upgrade to become our VIP.
• After Sales Service Conversions to Sales: Focus on converting service interactions into sales , create a potential clients list and set a wake up project by own store
• Sharing Competitions: Encourage friendly contests among team members, empower their experience and share to all
• " OCCASION High-end "Champagne x late night shopping: Collaboration with Lee Garden Mall CRM team for special events.

- Results: 12 potential appointments with a 100% show-up rate,

and gain new profile from mall and wake up sleeping clients generating 5M in revenue in one night—HKD 49 million (ROI 500 )

• Reason for Leaving: After spending a considerable time at Bulgari, she want to explore opportunities with other brands to enhance her management skills in a different environment
• Reorganized Team Structure: Implemented changes to improve efficiency and collaboration.
• Achieve High Jew Target: Successfully closed two High Jew transactions with HKIA clients via virtual selling in Q4 -14M.
• Review Assortment and Stock Capacity: Evaluate product offerings and inventory levels for optimization.
• CRM Delighting Plan: Create and execute 14 mini-events over the year to enhance customer engagement.
• Build a Plan for Next Year: Identify opportunities across different categories to enrich productivity from various angles.
• Reassign Client Databases: Develop client potential by segmenting and targeting each database effectively.

• Retail Performance Manager - Travel retail Bvlgari AP

• Mission Statement for Top Stores
• Elevate the client experience and enhance the retail performance of selected Travel Retail boutiques through the improvement of store efficiency and productivity.
• Selected TR Boutiques:
• CDFG-SANYA
• DFS Macau 4 Seasons
• CDFG Beijing T3
• HKIA

• Main Responsibilities
• Lead management Teams: Set retail KPIs with 4 Store Managers (both quantitative and qualitative) and monitor to ensure indicators effectively increase store productivity.
• Business model and Action Plans: Build strong action plans with Store Managers, track performances, and apply learnings for future actions.
• Visions Coaching: Provide coaching to the sales team on mindset and sales ambitions.
• Business Collaboration: Work with Area Sales Managers to identify sales and service opportunities that support business goals.
• Business Savvy -Product: Provide feedback on product assortments, monitor stock levels, and collaborate with Merchandisers and Area Sales Managers to maximize sales opportunities.
• Training and Team Structure: Train all Store Managers and ABMs; restructure teams as necessary.
• Marketing Liaison: Work with the Marketing/CRM team on defining and implementing plans at the store level.
• Marketing Feedback: Offer insights on appropriate marketing activities to enhance the retail experience.
• Store Visits: Frequently visit stores to check performance, optimize teamwork, and solve problems; ensure visual merchandising guidelines are implemented correctly.
• Achievements ,result orientied
• Conducted 21 training sessions for each Store Manager and sales team, covering brand statements, high-end jewelry, and complicated watches.
• Launched new projects for business partners, leading to immediate increases in sell-in due to tailored retail actions.
• Developed “Best Seller” activities to identify sales and service opportunities that align with business goals.
• Created a business model for each Store Manager to clarify performance improvement expectations.
• Implemented daily traffic reports to monitor sales performance and take immediate action with appropriate strategies.
• Organized watch games and training to build team confidence in selling watches, increasing sales mix from single digits to double digits (2020 vs. 2021).

Exceed budget targets in high-end jewelry , build up HE business in Sanya /CDFG.

• Manage Commercial Training
• Define strategy and deploy sales training for Store Managers and sales teams on selling skills, brand storytelling, and JWA collections.
• Develop action plans based on Mystery Shopping results.
• The commercial training responsibility includes not only selected TR boutiques but all TR stores.
• Market Intelligence
• Maintain strong knowledge of key competitors, including sales performance, marketing events, product launch calendars, and pricing.
• Understand macro and micro socio-economic environments and their implications for business; share insights with the company to inform actions.
• Internal Control
• Supervise internal control procedures at HKIA; ensure Store Managers follow company guidelines.
• Merit
• Top Business Partner Store: Exceeded budget targets.
• CDFG-SANYA: Top worldwide in sell-in actual 10 billions vs. budget +170% and sell-out results +138% (April 2020 to 2021).
• FS Group: Top store at Four Seasons with sell-out budget +200%.

• Staff Management and Operational Responsibilities
• Staffing: Oversee a team of 12 staff members.
• Operational Requirements: Complete store operational tasks by scheduling and assigning employees, and following up on work results.
• Meeting Targets: Achieve targets and develop the turnover of the boutique.
• Customer Management: Maintain and grow a loyal customer database by effectively managing customer relationships.
• Performance Management: Ensure store staff performance through coaching, counseling, and disciplining employees; plan, monitor, and appraise job results.
• Customer Insights: Identify current and future customer needs by building rapport with potential and actual customers.
• Merchandise Security: Secure merchandise through the implementation of effective security systems and measures.
• Safe Environment: Protect employees and customers by providing a safe and clean store environment.
• Legal Compliance: Maintain the stability and reputation of the store by adhering to legal requirements.
• Operational Coordination: Maintain operations by initiating, coordinating, and enforcing programs, operational, and personnel policies and procedures.
• Team Contribution: Contribute to team efforts by accomplishing related results as needed.