Zihan SU
France
Summary
Dynamic professional with a proven track record, excelling in data analysis and effective communication. Streamlined operations and drove revenue growth through strategic partnerships, while ensuring compliance with regulations. Proficient in advanced Excel and adept at fostering cross-team collaboration to achieve impactful results.
Overview
5
5
years of professional experience
Work History
Alipay Membership Operations Specialist
Shanghai Doweidu Network Technology Co., Ltd
Shanghai
11.2019 - 07.2020
- Managed business cooperation, product sourcing, merchant partnerships, and campaign execution for Alipay Points Mall.
- Generated over RMB 2 million in net revenue through establishing partnerships with merchants during low seasons.
- Launched high-impact redemption campaigns, generating over 1B points redeemed in one month.
- Applied CRM and data insights to optimize user engagement within Alipay payment platform.
Business News Reporter
China Daily Hong Kong
Hong Kong
08.2021 - 02.2023
- Covered daily news on financial, technology, property, and communications sectors, and conducted in-depth research for feature stories on the Hong Kong market and Greater Bay Area economy.
- Delivered high-impact features on market trends, IPOs, sustainability, and regional cooperation, integrating quantitative data and expert commentary.
- Built strong networks with Hong Kong public officials, Big Four auditors, and leading industry players to gain access to exclusive insights, data disclosures, and regulatory updates.
- Conducted business forums and analysis pieces in technology, e-commerce, market trends and regional cooperation.
- Specialized in cross-cultural and reputation-sensitive reporting, balancing editorial accuracy with public sentiment under tight deadlines.
Administrative Assistant - Data & Ops Focus
Aged Studio Limited
Hong Kong
03.2024 - 08.2024
- Streamlined internal reporting and communication processes, driving alignment across teams.
- Ensured company's operations compliant with GDPR and Hong Kong privacy regulations in data handling.
- Managed sensitive administrative operations including executive banking and office relocation.
- Directed cross-team resolution of an IP infringement issue by coordinating with legal experts and designers to revise game assets and mitigate legal exposure.
- Led recruitment coordination across departments for marketing and finance roles.
Education
M.Sc. - Digital Marketing & Data Science
Emlyon Business School
Paris, France07.2025
M. A. - Communication
Hong Kong Baptist University
Hong Kong11.2021
B. A. - Economics
Communication University of Zhejiang
Zhejiang, China06.2019
Skills
- Advanced Excel
- Content creation
- Advanced MS office suite
- Administrative support
- Digital marketing
- Data analysis
- Research skills
- Effective communication
- Data visualization
- Power BI and Tableau
- Google Analytics expertise
- Python and R programming
- Yoga and aerial instructor
- Astrological and psychological mapping
Research
- Strength Matters: Online Social Tie Strength, Self-monitoring, and Posting Preference, HKBU, Conducted literature review, designed and distributed surveys, performed data collection and analysis.
- Literature Review of Mainstreaming UGC, HKBU, Performed comprehensive literature research and comparative case study analysis.
Social Experience
Independent Traveler, Southeast Asia Countries, 2023-03-01, 2024-02-01, Embarked on a year-long independent journey across multiple Southeast Asian countries (Singapore, Malaysia, Thailand, Indonesia, Vietnam), deeply immersing in local cultures and business environments., Lived extensively in Bali, Indonesia, acquiring basic Indonesian language and conducted informal market observations in local tourism and retail sectors, analyzing consumer behavior in hospitality and F&B., Developed strong cross-cultural communication skills, adaptability, and resourcefulness through interactions with locals and diverse global travelers.
Publications
- Into a heritage metaverse, 2022-09-23
- New jewel in the crown for SARs, 2022-08-05
- An oasis of learning in a virtual world, 2022-02-15
- SAR 'right in the middle of an hourglass'-Exclusive interview with Secretary for Commerce and Economic Development Edward Yau Tang-wah, 2021-12-24
- Homing in on the economy, 2021-12-03
- Setting Sail for the Bay, 2021-09-03
Languages
Chinese (Mandarin)
First Language
English
Proficient (C2)
C2
Chinese (Cantonese)
Intermediate (B1)
B1
French
Beginner (A1)
A1
Timeline
Administrative Assistant - Data & Ops Focus
Aged Studio Limited
03.2024 - 08.2024
Business News Reporter
China Daily Hong Kong
08.2021 - 02.2023
Alipay Membership Operations Specialist
Shanghai Doweidu Network Technology Co., Ltd
11.2019 - 07.2020
M.Sc. - Digital Marketing & Data Science
Emlyon Business School
M. A. - Communication
Hong Kong Baptist University
B. A. - Economics
Communication University of Zhejiang
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