Zhu Siying / Iris
Marketing / Operation
Hang Hau,NSK
Overview
3
3
years of professional experience
Work History
Intern
Avenir Group
Central, Hong Kong
12.2025 - Current
- Offline Forum & Event Execution: Assisted in organizing the Consensus Conference and supporting Side Event; coordinated with conference staff to confirm on-site details, and communicated with 4 heavyweight industry panelists to verify content specifics. Managed the Luma platform backend and oversaw over 200 attendees; oversaw on-site execution and emergency support, ensuring smooth event delivery and earning positive feedback from guests.
- New Brand Building: Join in the preliminary brand preparation, delivered 3-5 copies of competitor analysis and industry compliance research reports to solidify brand positioning. Coordinated with the KV design team to finalize brand visual style and VI schemes; helping the brand complete cold launch and image building within 2 months.
PR Intern
BenQ | WiT Floor
04.2025 - 11.2025
- KOL Collaboration Management: Curated 10+ monthly collaborations with KOLs on Xiaohongshu and Douyin, producing multiple viral videos including one Douyin post with 180k+ views;
- Campaign Coordination: Supported new product launch campaigns, coordinating with Shanghai Translation Publishing for the "Read in Your Room" online campaign;
- Community Engagement: Build an online community to drove significant KOL and UGC participation, successfully promoting the new line ofproduct launch and enhancing brand visibility.
Talent BD, TikTok US Market
FitKing | Cross-Border E-commerce
06.2025 - 09.2025
- Talent Acquisition & Relationship Building: Responsible for the development of Tiktok talents in the United States, with an average of 200+ talents per month; Expand the range of bloggers you can work with through TikTok Shop platform tools ; Write a script for the influencer to help them understand the product and create content that matches their style.
- KOL Collaboration Strategy Optimization: Leveraged internal and external tools, such as Dami, for extensive influencer outreach. Matched product models and colors with targeted influencer groups, increasing the collaboration rate to over 25% and contributing to overall GMV growth. Streamlined collaboration processes by managing progress via collaboration tracking sheets, reducing the cycle time from initial contact to video upload by 3–4 days, thereby enhancing operational efficiency.
Operations Intern
Xiaohongshu (RED) | Community Department
06.2024 - 10.2024
- Content Strategy & Trend Analysis: Supported content strategy for the official account, leveraging VLOG trend insights to boost engagement through data-driven topic selection;
- Campaign Operations: Participated in planning and executing annual campaigns including "Road Life Festival 2.0" and "Familiar Faces 300". Handled online data screening and outreach to high-impact vertical influencers, and facilitated offline for 20+ creators.
- KOL Operations: Boosted content production and community interaction by planning multiple S-level food topics like "Little Flavors City Showdown". Created detailed briefs and reviewed submissions, managing entire topic launch cycles. Established a 2000+ creator community with industry and support emerging vertical creators, providing pre-placement collaboration opportunities.
- Product Support: Led coding launch for POI features, recruiting 50+ creators for survey responses and optimizing product based on feedback data.
News Operations Intern
Mango TV | Smart Screen Division
02.2023 - 05.2023
- News Content Curation: Utilized strong news judgment to ensure high-quality and relevant news was featured on Mango TV's flagship programs; Ensured the accuracy and quality of top-tier news stories by editing headlines and creating engaging thumbnails Successfully maintained high editorial standards while managing the daily curation of 200+ news articles.
- Data-Driven Optimization: Analyzed news consumption data using Excel (Pivot Tables, VLOOKUP) to assess viewership patterns and adjust content based on user behavior;
Education
Master of Arts - Bilingual Corporate Communication (MABCC)
The Hong Kong Polytechnic University
03-2026
Master of Journalism and Communication - undefined
Shanghai International Studies University
06-2025
Bachelor of Translation - undefined
Changsha University of Science & Technology
06-2023
Skills
Computer Skills: Microsoft Excel, SPSS, SQL, CapCut, PS
Timeline
Intern
Avenir Group
12.2025 - Current
Talent BD, TikTok US Market
FitKing | Cross-Border E-commerce
06.2025 - 09.2025
PR Intern
BenQ | WiT Floor
04.2025 - 11.2025
Operations Intern
Xiaohongshu (RED) | Community Department
06.2024 - 10.2024
News Operations Intern
Mango TV | Smart Screen Division
02.2023 - 05.2023
Master of Journalism and Communication - undefined
Shanghai International Studies University
Bachelor of Translation - undefined
Changsha University of Science & Technology
Master of Arts - Bilingual Corporate Communication (MABCC)
The Hong Kong Polytechnic University