Zheng Wang
Shanghai
Summary
- Been working in the sports industry for 6+ years and has solid experience working with different sports clubs, brands, and organizations to help them build a unique content landscape to reach to audience for specific purposes.
- Solid bilingual language skill in creative copywriting, editing for social media platforms across the world and smart communicator adept at collaborating effectively and cohesively with multidisciplinary teams and contract professionals from diverse cultural groups.
- Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
Work History
Senior Content Manager
Mailman Group
03.2022 - 12.2024
- International Olympic Committee - Responsible for the content operation planning under IOC's China Go-to-Market Strategy, to further promote and consolidate the influence of the Olympic brand in the Chinese market during the flame to flame period.
- Lead the handover of the Beijing Winter Olympic Organizing Committee (BOCOG) social account to be integrated with IOC China social landscape, and coordinated with different departments to distribute the new Olympic user ecosystem to different users through different social media platforms.
- Lead the campaign activation with different platforms for IOC's China campaign in corresponding to the global rollout such as Olympic Day, Olympic Esport Series, LetsMove Street Challenge,
Content Manager
Mailman Group
02.2020 - 03.2022
- Sevilla Football Club - Responsible for Sevilla FC's Weibo and WeChat content operation planning and digital campaign to increase the club's brand awareness among Chinese community
- Deliver unique content format and localized club branding materials to trigger its exposure during key collabration with La Liga, UEFA and Embassy of Spain for promoting the club's influence in China.
- Cristiano Ronaldo (CR7) - Lead the content delivery and localized content ideas for official CR7 social handles in China and executing new platform launch to expand the Portuguese star to expand his brand value in China for potential sponsors.
- International Olympic Committee - work as the content co-manager for the IOC's social media handles for China market and help local language manager of IOC for daily content delivery.
- Lead the content outputs and deliver the planning of digital campaign ideas during Tokyo 2020 and Beijing 2022 as a purpose to expand IOC's social media platforms in China
- Activating the rights and interests of IOC's sponsors in Chinese market through content exposure and supported on-site as China handle editor and content creator during Beijing 2022,
Senior Content Executive
Mailman Group
06.2018 - 01.2020
- Juventus Football Club - Responsible for all digital content of Juventus Football Club in China social media landscape,
- Tracked trends and suggested enhancements to both challenge and refine the Juventus as a brand and executing the club's content localization strategy along the key milestones of the season.
- Generate innovative content ideas in monthly basis to create new content format for the club digital content from cultural perspective, implementing Chinese identity with club brand message to maintain local audience's interest and engagement.
- Responsible for the operation of the relevant platform staff team and lead the promotion of the club's key content with different platforms' promo resources.
- Lead the officiliazation of Juventus fan communities in China and turned over 30 fan communities into Juventus Official Fan Club (JOFC) which are the authorized fan club assets for the club.
- Create integrated digital campaign for the club's International Champions Cup (ICC) Asia Tour in 2019. Support on-site with reactive content delivery and manage fan community leaders to generate the social buzz through both online and offline events.
Content Executive
Mailman Group
05.2017 - 05.2018
- Juventus Football Club - Responsible for the daily content publishing and scheduling of Juventus Football Club on Weibo, WeChat and Chinese official website.
- Collaborate with line manager to execute daily communication with Italian clients, developing and execute content localization for China market for promoting the club as a brand through customized platform strategies.
Content Executive
BlueFocus Communication Group
02.2017 - 05.2017
- NikeFootball - Work with designer and line manager to execute the design promo for NikeFootball Hypervenom 3 China launch on social.
- Execute copywriting on promo materials to establish product highlights to be reviewed by client before launch on social platforms.
- Standard Charted Bank - Brief the client demands to internal designer for visual landscape and structure featured with Standard Charted Bank function during the H5 web hub development
- Manage the client request with review feedbacks to polish the H5 design into final product to maximize the brand exposure for Standard Charted Bank as club sponsor
- Support on-site with client during the offline event during the Liverpool FC Shanghai legend tour and converted over 60% of visiting guests with bank service registration using the H5 hub functions.
Education
Bachelor of Arts - Advertising
Michigan State University
East Lansing, Michigan12.2016
Skills
- Social media marketing
- Brand Messaging
- Content Development
- Flexible Schedule
- Linear Video Editing
- Event Promotion
- Copywriting and editing
- Content Editing
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Timeline
Senior Content Manager
Mailman Group
03.2022 - 12.2024
Content Manager
Mailman Group
02.2020 - 03.2022
Senior Content Executive
Mailman Group
06.2018 - 01.2020
Content Executive
Mailman Group
05.2017 - 05.2018
Content Executive
BlueFocus Communication Group
02.2017 - 05.2017
Bachelor of Arts - Advertising
Michigan State University
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