Adobe Photoshop
Yvonne Ren
Marketing Communications In APAC
Summary
Excelled in trade show management and integrated marketing campaigns, showcasing exceptional multitasking abilities and a knack for developing impactful marketing collateral. Achieved consistent territory targets through strategic product launches and effective campaign management.
Overview
23
23
years of professional experience
Work History
Marketing Communications Manager, APAC
Thermo Fisher Scientific
Shanghai (Remote)
12.2005 - Current
- Develop comprehensive marketing strategies that drove lead generation and boosted sales performance.
- Responsible for planning and executing high-quality marketing events including user group meetings, hotel seminars, Webinars and tradeshows in Asia Pacific Region.
- Work with Product Marketing team to develop and execute activities to support product launches, press releases, new advertising development, collateral development, case studies and online marketing activities.
- Responsible for marketing collaterals localization especially for China, Japan and Korea.
- Responsible for the evaluation and management of strategic marketing partnerships.
- Work closely with commercial team to support business requirements and market development.
- Maintain positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Review and approve imagery and text to keep communications in line with brand ideals.
- Executed marketing and sales plans to consistently achieve territory targets.
- Work with public relations team to launch and update company social media profiles, website and blog.
- Manage relationships with external agencies for graphic design, copywriting, SEO optimization services to enhance campaign effectiveness.
Marketing Communication Officer, Asia Pacific
Haworth Furniture Co., Ltd.
Shanghai
08.2004 - 05.2005
- Identified and capitalized on unmet market needs by performing in-depth customer and market research.
- Responsible for designing and execution of Marketing materials, e.g. brochure, CD and souvenir, etc.
- Worked with Haworth's corporate marketing department to ensure that Asia Pacific is aligned with Haworth's global marketing strategy.
- Leveraged Haworth's corporate marketing programs, efforts, tools and materials to support the Asia Pacific region.
- Responsible for the Haworth video production and release in Asia Pacific region.
- Responsible for conducting events, workshops and product launches to promote Haworth's brand name and communicate identified key messages.
- Responsible for arrangement and preparatory work prior to, direct involvement and attendance at major furniture trade shows.
- Conducted market research on brand awareness/positioning, competitors' information, market share and other information.
- Provided directions to media and suppliers to ensure that they deliver best-quality services and results to meet our marketing objectives.
- Established a project reference system and provide easy access for the entire region.
Assistant Marketing Manager
First Priority Consulting Ltd.
Shanghai, Shenzhen, Beijing
04.2002 - 08.2004
- Created a high-profile corporate image as a professional training provider; created the corporate image as a facilitation expert, business-training leader and communication competence expert.
- Organized the promotion of new training courses.
- Responsible for all the design and execution of Marketing materials, e.g. brochure, flyer and e-mailer, etc..
- Responsible for the First Priority Consulting training video production and release.
- Responsible for the design and execution of company booth in any exhibition.
- Effectively deployed and implemented marketing campaigns to promote public workshops, HRMC, and company image.
- Created solution flyers and e-mailers to improve generates enough registration and incoming enquires calls for public workshops and HRMC.
- Assisted training facilitators in conducting business simulations training.
Education
Master of Arts - The Art of Broadcasting, Television & Film
Shanghai University
Broadcasting And Film Production School 09.2024 - 06.2002
Bachelor of Arts - Chinese Language & Literature
Shanghai University
Chinese Language And Literature School 09.1995 - 06.1999
Minor - Computer Development & Application
Shanghai University
Computer Science School 09.1997 - 06.1999
Skills
Trade show management
Marketing campaign management
Product launch
Conducting email campaigns
Multitasking Abilities
Developing marketing collateral
Integrated marketing campaigns
Creating content
Trade show management
Software
Adobe InDesign
Adobe Premier
Adobe After Effects
Adobe Illustrator
Microsoft Office
Timeline
Master of Arts - The Art of Broadcasting, Television & Film
Shanghai University
09.2024 - 06.2002
Marketing Communications Manager, APAC
Thermo Fisher Scientific
12.2005 - Current
Marketing Communication Officer, Asia Pacific
Haworth Furniture Co., Ltd.
08.2004 - 05.2005
Assistant Marketing Manager
First Priority Consulting Ltd.
04.2002 - 08.2004
Minor - Computer Development & Application
Shanghai University
09.1997 - 06.1999
Bachelor of Arts - Chinese Language & Literature
Shanghai University
09.1995 - 06.1999