YUQI PAN
Melbourne
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Intern
Purple Patch Consulting
Melbourne
12.2023 - Current
- Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
- Planned or conducted market or public opinion research with A/B Test to test products or determine potential for product success.
- Created digital content including Reels/TikTok videos, graphics, and webpages to engage supporters online.
Film & TV Series Marketing Specialist
Beijing Qingyu Culture Media Co.
Beijing
05.2022 - 12.2022
- Orchestrated cross-platform campaigns on Weibo and TikTok, igniting substantial interest in three iQiYi TV dramas while mastering the creation of captivating media content for diverse platforms
- Executed and refined comprehensive social media strategies for six TV dramas, securing an impressive 83% client signing rate through expert strategic planning and execution
- Edited 14 TikTok videos for a romance drama, resulting in an 80,000-person surge in subscriptions for 'Strange Tales of the Tang Dynasty.' Leveraged advanced audio and video editing skills for an engaging viewer experience.
Brand & Digital Marketing Intern
NetEase Cloud Music
Hangzhou
06.2021 - 09.2021
- Orchestrated social media channels for 12 music blogs and 3 printed posters, resulting in a 26% increase in cumulative followers to 182,000, with an average reading of over 30,000 views
- Studied the 'Cloud Village' brand's metaverse strategy and executed 4 large-scale brand marketing campaigns, including the 'Cloud Village ID' campaign that sparked a Chinese social media trend through media posts and creative copies
- Developed a 6-month online content plan for WeChat, collaborated with the design team to create visual frameworks for content columns, demonstrated strategic planning and innovative campaign execution.
Public Relationship Intern
KREAB
Beijing
07.2020 - 09.2020
- Managed two online channels, crafted PR newsletters for clients such as the Bill & Melinda Gates Foundation and refined strategic communication skills
- Collaborated on the execution of a global campaign for the Chinese Development Research Foundation, enhancing cross-cultural communication and teamwork proficiency
- Monitored media coverage on events and media releases to create press clippings.
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
Education
Master of Global Media Communication -
The University of Melbourne
12.2024
Bachelor of Recording Art -
Communication University of Zhejiang, China
06.2022
Skills
- MS Office
- Task Prioritization
- Search Engine Optimization
- Client Engagement
- Campaign Development
- Project Management
- Media Relations
- Digital Marketing
- Branding
- Market Analysis
- SQL Reporting
Certification
- Pursuing Search Engine Optimization (SEO) Specialization Certificate.
- Pursuing Google Digital Marketing & E-commerce Professional (SEM) Certificate.
- Pursuing Machine Learning Engineering for Production (MLOps) Specialization.
Publications and Presentations
- Coexisting with reality 2023:, https://wwwv3.cqvip.com/doc/journal/3328132899, Urban Soundscapes in Contemporary Science Fiction Films.
- Hosted the "Art of Deception, Techniques Employed in Filmmaking to Fool You" webinar at The Couch, Australia, 2023 with an attendance of 20+ participants.
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
Volunteer
New Chinese Language and Culture School, Melbourne, Australia
- Developed and implemented personalized lesson plans based on students' individual interests and curiosities, fostered a student-centric approach to teaching.
- Organized and conducted over five classes, accommodating an average of twenty students per session, while refining adaptability and classroom management skills.
- Organized and conducted over five classes, accommodating an average of twenty students per session, while refining adaptability and classroom management skills.
Timeline
Marketing Intern
Purple Patch Consulting
12.2023 - Current
Film & TV Series Marketing Specialist
Beijing Qingyu Culture Media Co.
05.2022 - 12.2022
Brand & Digital Marketing Intern
NetEase Cloud Music
06.2021 - 09.2021
Public Relationship Intern
KREAB
07.2020 - 09.2020
Master of Global Media Communication -
The University of Melbourne
Bachelor of Recording Art -
Communication University of Zhejiang, China
- Pursuing Search Engine Optimization (SEO) Specialization Certificate.
- Pursuing Google Digital Marketing & E-commerce Professional (SEM) Certificate.
- Pursuing Machine Learning Engineering for Production (MLOps) Specialization.
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