YUMING LI
Shatin,NST
Summary
Detail-focused Data Analyst with knowledge in data warehousing, process validation and business needs analysis. Proven to understand customer requirements and translate into actionable project plans. Dedicated and hard-working with passion for Big Data.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Banking Intern, CED-Chief Executive Office
INDUSTRIAL AND COMMERCIAL BANK OF CHINA（Asia）
07.2024 - 08.2024
- Tracked and analyzed advertising strategies of over 10 competitor banks, focusing on content and frequency across social and traditional media channels
- Cleaned and categorized data using Excel and created visualization reports with Python
- Delivered a strategic optimization report that boosted social media ad engagement by 15%, providing actionable insights for budget allocation in the next quarter
- Prepared annual data to determine metrics for operational performance.
Banking Intern, Assistant Lobby Manager
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
06.2022 - 07.2022
- Collected Analyzed daily client traffic and monthly service trends, producing data-driven visual reports to optimize customer service processes
- Categorized and conducted feature analysis of credit card repayment data, employing logistic regression and decision tree models to predict delinquency risks
- Proposed credit card delinquency management strategies, reducing high-risk delinquency rates by 10%
- Prepared banking reports and reconciliation by preparing checks and setting up new accounts.
- Greeted customers in bank lobby and assisted with issues.
Education
Bachelor of Science - Statistics
The Chinese University of Hong Kong
Hong Kong 09.2021 - 07.2025
Skills
Python
Project Experience
Analysis of Livestream Shopping's Impact on Consumer Decision-Making - CUHK
01.2024 – 04.2024
Data Analyst
- Defined key research variables and designed survey questionnaires, collecting and analyzing over 500 valid responses to investigate consumer behavior in livestream shopping.
- Conducted validity and reliability tests to ensure data quality and validated research hypotheses using statistical methods.
- Developed a regression model to evaluate the impact of livestream interactivity and product reviews on consumer purchase decisions, providing actionable insights for marketing strategies.
Stock Market Forecasting by News Article - CUHK
01.2023 – 04.2023
Data Analyst & Team Leader
- Led a team in analyzing the relationship between news sentiment and stock market trends using Python, leveraging Natural Language Processing (NLP) techniques to extract insights from news articles.
- Developed and implemented predictive models (e.g., regression, decision trees, and Multi-Layer Perceptrons) to forecast short-term stock price movements, achieving a 45% accuracy rate in a highly volatile market.
- Pioneered a novel approach combining sentiment analysis and machine learning for short-term stock forecasting, providing actionable insights for investment strategies.
- Presented findings and methodologies to stakeholders, demonstrating the potential of data-driven approaches in financial decision-making.
Leadership Experience
- Mainland Undergraduate Association of the CUHK, Organization Committee Member, 05/23-09/23,
- Managed group assignments and resolved issues for over 300 non-local freshmen during orientation activities.
- Increased orientation participation rate to 95%, enhancing freshmen integration into campus life.
- Mandarin Drama Society of the CUHK, Vice-President, 12/21-12/22,
- Organized five drama performances, including CU Again and Snow Falling on Cedars, attended by 800+ audiences.
- Coordinated budgets and venues, promoting the club's influence across campus.
Timeline
Banking Intern, CED-Chief Executive Office
INDUSTRIAL AND COMMERCIAL BANK OF CHINA（Asia）
07.2024 - 08.2024
Banking Intern, Assistant Lobby Manager
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
06.2022 - 07.2022
Bachelor of Science - Statistics
The Chinese University of Hong Kong
09.2021 - 07.2025
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