YU Lanbing (Leila) Yu
Business Development Manager
Unit F, 29/F, Artisan House, Sai Ying Pun, Hong Kong
Summary
Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product testing, management and development of new business opportunities.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Business Development Manager
Meituan (KeeTa) Hong Kong
1 2023 - Current
- Spearheaded the market entry strategy, securing 150+ committed restaurant partners within the first 6 months of launch
- Served as a strategic advisor to restaurant partners, delivering tailored solutions to help them leverage the platform's capabilities and unlock new growth opportunities
- Managed a team of 7 business development associates, providing hands-on coaching, goal-setting, and performance management to drive individual and collective success
- Implemented data-driven processes to optimize team workflows, improving productivity by 30% and exceeding quarterly sales targets consistently
- Collaborated cross-functionally with operations, technology, and customer experience teams to ensure seamless integration and optimal performance of the new market operations
Senior Omni Sports Leader
Decathlon Hong Kong Limited
01.2022 - 01.2023
- Managed the Profit and Loss (P&L) of the Racket Department's product range, conducting in-depth analysis of business performance and identifying strategic opportunities for growth and optimization
- Empowered, developed, and trained a high-performing team of part-time and full-time associates, fostering a collaborative and customer-centric work culture to drive collective success
- Planned, implemented, and continuously refined visual merchandising strategies and best practices to enhance the department's sales performance and deliver an engaging shopping experience for customers
- Transformed the Tennis Department into a top 10 performer among 70 sports categories at the Hong Kong regional level, driving a significant increase in sales and market share
- Managed a sports business revenue of approximately HKD $2.2M from 2021, demonstrating strong commercial acumen and the ability to drive profitable growth
Omni Sports Leader
Decathlon Hong Kong Limited
01.2017 - 01.2022
- Played a key role in opening the first two Decathlon flagship shops in HK, contributing to the company's expansion and market presence
- Selected products for the HK market and maintained communication with mainland China warehouses/factories
- Demonstrated expertise in customer relationship management and complaint handling, both online and offline
- Managed the supply and logistics from the mainland China warehouse for the department.
Education
Bachelor Degree of English In Language Literature -
ZHEJIANG GONGSHANG UNIVERSITY
09.2012 - 05.2016
Master Degree of Knowledge Management - undefined
THE HONG KONG POLYTECHNIC UNIVERSITY
09.2016 - 05.2017
Skills
Team leadership
Account management
Business strategy
Data analysis
Problem-solving
Action Planning
Communication
Business development
MS Office: Word, Excel, PowerPoint
Timeline
Senior Omni Sports Leader
Decathlon Hong Kong Limited
01.2022 - 01.2023
Omni Sports Leader
Decathlon Hong Kong Limited
01.2017 - 01.2022
Master Degree of Knowledge Management - undefined
THE HONG KONG POLYTECHNIC UNIVERSITY
09.2016 - 05.2017
Bachelor Degree of English In Language Literature -
ZHEJIANG GONGSHANG UNIVERSITY
09.2012 - 05.2016
Business Development Manager
Meituan (KeeTa) Hong Kong
1 2023 - Current
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