Yuting Qi
Sydney
Summary
- Professional Strengths: Proficient in marketing strategies and consumer behavior analysis, skilled in using SPSS to forecast market trends and customer preferences, providing innovative solutions to complex problems.
- Comprehensive Qualities: Possesses resilience under pressure and strong business acumen, demonstrating professionalism and clear thinking in interactions with stakeholders, effectively facilitating collaboration.
Overview
3
3
years of professional experience
Work History
International Marketing Intern
Hangxiao Steel Structure Co., Ltd.
03.2024 - 08.2024
- Overseas Market Expansion: Led the expansion into international markets, establishing relationships with 8 overseas clients. Spearheaded the Phnom Penh solar power plant project, valued at over $10 million.
- Domestic Market Development: Independently developed over 30 new clients and established partnerships with multiple design institutes, generating over 100 potential project leads.
- Market Share Growth: Implemented effective marketing strategies that increased the company’s overseas market share by 10%, while significantly strengthening the domestic client base.
- Marketing Performance Analysis: Generated detailed marketing reports to track campaign performance, providing insights on areas requiring improvement or optimization.
Digital Marketing Intern
SF Express
06.2021 - 01.2022
- Data Analysis and Operations: Managed and monitored the company’s official website based on key data insights, optimizing operational strategies through user profiling. Achieved a 30% increase in followers and a 35% boost in user engagement within 3 months, while enhancing organic website traffic by 10% through SEO optimization.
- Exhibition Planning and Promotion: Assisted cross-functional teams in planning and executing a logistics exhibition with over 1000 participating companies. Drafted and published press releases and conducted customer interviews.
- Prospective Client Analysis: Collected and analyzed information on over 800 potential clients in the logistics industry from online sources and conference materials, supporting the manager in developing five collaboration plans.
- New Client Acquisition: Independently secured 20 new clients, overseeing the entire process from follow-up to signing contracts and providing post-service support, contributing to an increase in the company’s market share.
Education
Master of Business - Marketing
University of Technology Sydney
Sydney, AU02.2024
Bachelor of Management - Civil Engineering
University of Sanya
Hainan, China06.2020
Skills
- Strategic Partnerships
- CRM Management
- Google Analytics
- Social Media Marketing
- EDM
- Data Analysis(SPSS)
- Analytics and SEO
- CAD software
- SQL(Structured Query Language)
Languages
Chinese (Mandarin)
Native language
English
Upper intermediate
B2
project experience
- Project Name: IGA Australia Market Data Analysis and Marketing Plan 2023.08 - 2024.02
- Overview: This project conducts an in-depth analysis of IGA’s current position in the Australian market, utilizing tools like SPSS to extract data and assess market share and revenue.
- Responsibilities: Collected and analyzed over 500 primary and secondary user data points, created profiles for 10 key consumer segments, and performed comparative analysis of three major competitors, including Woolworths. Conducted in-depth analysis across 12 dimensions such as store SKUs, providing market evaluation for IGA.
- Outcome: As part of a graduate research project, the study provided data support and offered strategic recommendations to help IGA expand its market share.
Timeline
International Marketing Intern
Hangxiao Steel Structure Co., Ltd.
03.2024 - 08.2024
Digital Marketing Intern
SF Express
06.2021 - 01.2022
Master of Business - Marketing
University of Technology Sydney
Bachelor of Management - Civil Engineering
University of Sanya
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