Yui Lam Cecillia Fu

• Launching and managing multiple marketing plans for retail that include both online and offline events to help grow the business and strengthen the brand's reputation and image.
• Establishing new business relationships with compatible retail and amenity partners, while managing existing accounts to expand product offerings and provide ongoing training.
• Managing good and continuous growing relationships with existing wholesales and amenity partners.
• Working with external partners to plan and carry out campaigns that build the brand, promote sales, and include activities like cross-promotions and new product launches.
• Improving public relations strategies and communication through integrated customer relationship management efforts.
• Assisting in training retail colleagues (both internal staff and business partners) to ensure excellent service standards across all brands.

• Collaborated closely with the founder on holistic brand development and marketing initiatives, playing a pivotal role in opening new stores in Sai Kung and Causeway Bay Fashion Walk.
• Launched a sustainable door-to-door candle refill service (R BeCandle) and spearheaded its operational planning, including the design of the e-commerce site (r.becandle.com.hk).
• Planned marketing strategies and developed a comprehensive marketing calendar for social media, executing both online and in-store campaigns.
• Managed new store openings by liaising with leasing teams, overseeing construction, and sourcing materials.
• Developed new products and scents for in-house offerings and bespoke corporate orders while engaging with media, press, and KOLs for opening events and product launches.
• Oversaw overall operations and administration, including launching a bilingual BeCandle website (becandle.com.hk), facilitating production relocation to Kowloon for increased capacity, implementing an accounting system, and developing production SOPs for cost efficiency.
• Applied for design awards and international trade shows for new product launches, and secured government funding (BUD, TVP, and EMP) for business initiatives.

Brand Executive - June 2019 to March 2021

• Implementation of marketing strategies.
• Out-reach for collaborations with likeminded businesses and kol.
• Allocating merchandise, logistics and inventory replenishment for retail stores.
• Providing retail store administrative and operational support.
• Preparing external and internal reports and sales performance analysis.

Shop in charge for Star Street Store - September 2016 to June 2019

• Managing store operation and stock replenishment.
• Conducting customer before and after sales services.
• Training new staff to become brand ambassadors.

Assisted in compliance for company and trust services across domestic and offshore jurisdictions. Conducted due diligence assessments and ensured adherence to statutory requirements for clients and the firm. Collaborated with cross-functional teams to streamline compliance processes and improve operational efficiency.

Gained experience in fine perfumery and retail operations while working for a prestigious brand holding two English Royal Warrants. Assisted customers in selecting high-quality perfumes and shaving products, contributing to exceeding sales targets. Developed extensive product knowledge through training and collaborated effectively with the team to enhance the customer experience.