Summary
Overview
Work History
Education
Skills
Timeline
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Yuet Hong SENG

AVP, Contact Centre - Operations And Service Optimization
Singapore

Summary

Accomplished AVP at HSBC Bank (Singapore) Limited, adept in crisis management and operations oversight, significantly enhanced operational efficiency. Leveraged data analysis and KPI tracking to reduce risks and improve service standards. Excelled in fostering team strengths and implementing performance improvement strategies, demonstrating exceptional leadership and analytical skills.

Overview

13
13
years of professional experience
1
1
year of post-secondary education

Work History

AVP, CCTR-Operations and Service Optimization

HSBC Bank (Singapore) Limited
Singapore
2022.03 - Current

Analyzed data to identify areas of improvement, implementing changes that resulted in greater operational efficiency.

  • Reported incident and issues to the team and management with great detail.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Reported issues to higher management with great detail.
  • Tracked call/chat trends and suggested enhancements to both challenge
  • Scheduled employees for shifts and taking into account employee strengths.
  • Established policies and procedures that improved operational efficiency within the organization.
  • Maintained compliance with industry regulations by implementing risk mitigation measures and maintaining accurate documentation.

Achievements
- Q1 Shining star 2023
- Q2 Shining star (Group winner - Contact Centre Support Squad)
- Q4 Shining star (Group winner - CCTR Malware Avengers)

- EXSA Star Award 2022 and 2023
- Orion winner 2021

Service Optimization, Operations Manager

HSBC Bank (Singapore) Limited
Singapore
2021.03 - 2022.02
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Facilitated smooth collaboration between departments through clear communication channels.
  • Analyzed and reported on key performance metrics to senior management.
  • Analyzed data trends to identify potential bottlenecks in operations workflow, implementing strategies to mitigate risks accordingly.
  • Reduced operational risks while organizing data to forecast performance trends.

Achievement

- Orion Winner for 2021
- Q1 Shinning Star 2021
- EXSA Star Award 2021

Performance Analyst (Inbound Service)

HSBC Bank (Singapore) Limited
2018.08 - 2022.02
  • Advanced organizational goals by designing, monitoring, and refining key performance metrics aligned with business objectives.
  • Collaborated with cross-functional teams to develop and implement performance improvement initiatives.
  • Enabled efficient resource allocation by analyzing workforce productivity patterns across various departments.
  • Informed strategic planning through the provision of timely, accurate, and actionable insights derived from performance data analyses.
  • Supported executive decision-making with insightful dashboard development, highlighting critical business KPIs.
  • Reviewed internal systems and organized training plans to address areas in need of improvement.
  • Compiled research data and gave professional presentations highlighting finds and recommended optimizations.

Call Center Representative (Visa Infinite)

HSBC Bank (Singapore) Limited
2014.06 - 2017.07
  • Handled escalated calls professionally, effectively resolving complex issues and ensuring client satisfaction at all times.
  • Managed high call volumes while providing exceptional customer support and maintaining professional composure.
  • Enhanced customer satisfaction by efficiently addressing and resolving inquiries in a timely manner.
  • Reduced average call handling time, ensuring prompt service to customers while maintaining quality interactions.
  • Provided personalized assistance to clients, fostering strong relationships and promoting brand loyalty.

Customer Service Lead

Teledirect Pte Ltd
Singapore
2011.05 - 2014.06
  • Enhanced customer satisfaction by resolving complex issues and providing timely solutions.
  • Resolved customer service issues using company processes and policies and provided updates to customers.
  • Greeted customers and listened closely to problems described to determine solutions.
  • Stepped up to assist customer service manager with complaints and issues during times of department short staffing.
  • Supervised day-to-day customer service operations to provide staff with guidance and drive productivity.
  • Mentored junior staff members to improve their knowledge of company policies, products, and services.
  • Delivered prompt service to prioritize customer needs.

Education

High School Diploma -

PSB Academy
Singapore
2016.07 - 2017.06

Skills

Crisis Management

Performance Improvement

Operations Oversight

Data Analysis

KPI Tracking

Schedule Management

Operations Management

Timeline

AVP, CCTR-Operations and Service Optimization

HSBC Bank (Singapore) Limited
2022.03 - Current

Service Optimization, Operations Manager

HSBC Bank (Singapore) Limited
2021.03 - 2022.02

Performance Analyst (Inbound Service)

HSBC Bank (Singapore) Limited
2018.08 - 2022.02

High School Diploma -

PSB Academy
2016.07 - 2017.06

Call Center Representative (Visa Infinite)

HSBC Bank (Singapore) Limited
2014.06 - 2017.07

Customer Service Lead

Teledirect Pte Ltd
2011.05 - 2014.06
Yuet Hong SENGAVP, Contact Centre - Operations And Service Optimization