Yuen Ting Yan (celia)
Hong Kong
Summary
Dynamic and results-driven professional with 8 years of experience in account management and strategic planning, particularly within the retail sector at Nike. Proven ability to develop and execute merchandise planning strategies, optimize inventory management, and drive sales growth through effective cross-functional collaboration. Possesses strong analytical skills and a passion for sportswear and outdoor activities. Seeking to leverage expertise to contribute to innovative brand strategies in a dynamic environment.
Overview
9
9
years of professional experience
Work History
Strategic Account Manager, HKTW
Nike China Holding HK Limited
Hong Kong
03.2023 - Current
- Manage and grow top 6 strategic accounts in Hong Kong and Macau, implemented strategies to drive growth and profitability of accounts.
- Lead the development and implementation of seasonal and long-term plans by collaborating with partners.
- Identified new business opportunities to increase revenue.
- Drive internal alignment and support through engagement with cross-functional teams (Brand Marketing, Retail Marketing, Visual Merchandising, and Store Operations).
- Attended trade shows and conferences as a representative of the company's brand.
- Collaborate with business planners to ensure account inventory positions meet seasonal targets, and sell-through objectives.
Assistant Account Manager
Nike Hong Kong Limited
Hong Kong
12.2020 - 03.2023
- Managed top strategic accounts, serving as the primary contact for strategic plan execution.
- Developed relationships with account stakeholders to align purchasing and sales strategies with corporate objectives.
- Managed incoming calls and emails from assigned accounts regarding product inquiries, complaints, and feedback.
- Prepared weekly sales reports summarizing activity levels within assigned accounts.
- Delivered presentations at the seasonal sell-in event related to the company's products and services.
Account Executive
Nike Hong Kong Limited
Hong Kong
05.2018 - 11.2020
- Managed one strategic account and 10+ energy accounts, developing accurate go-to-market plans and overseeing day-to-day operations.
- Managed incoming calls and emails from assigned accounts regarding product inquiries, complaints, and feedback.
- Assisted Account Managers in managing client relationships and resolving customer service issues.
Brand Executive
Wardrobe K Limited
Hong Kong
07.2016 - 08.2018
- Managed a portfolio of Swedish fashion brands, including Cheap Monday, Svea, and 5 Preview, in the Asian market (SEA, China, and Hong Kong).
- Maintain accurate records of all customer orders, and process invoices to bill customers.
- Organized and maintained shipment records, including bills of lading, invoices, and other documents.
- Responsible for direct e-commerce (Tmall) development.
Assistant Merchandiser
Reitmans Canada Limited
Hong Kong
09.2015 - 06.2016
- Worked closely with design team to review samples prior to production runs.
- Created and maintained accurate product records, SKUs, pricing, and other related information in the system.
- Collaborated with suppliers, manufacturers, and internal buyers to properly execute merchandising plans.
Education
Bachelor of Science - Business Management
University of Plymouth
UK11-2024
Bachelor of Arts - International Fashion Business
Nottingham Trent University
UK08-2015
Higher Diploma - Fashion Design And Branding
Hong Kong Design Institute
HK06-2014
Skills
- Relationship building and stakeholder management
- Strong communication and negotiation skills
- Advanced Excel and PowerPoint skills
- Data analysis and reporting
- Cross-functional collaboration
- Inventory optimization and merchandising strategies
Languages
Chinese (Cantonese)
First Language
English
Upper Intermediate (B2)
B2
Chinese (Mandarin)
Proficient (C2)
C2
Achievements
- Established scale growth in HK & Macau by expanding to 7 new doors and transforming 3 existing doors, enhancing brand presence.
- Achieved $3 billion in retail sales and met a net shipment target of $288 million in FY24 through effective sales strategies.
- Monitored product launch phasing and sell-through performance, developing strategic promotion plans to accelerate sales and maintain a healthy inventory structure.
Availability
- Open work permit valid until Oct 2027.
- Relocating to Canada in early May 2025, available to onboard on May 19, 2025.
Timeline
Strategic Account Manager, HKTW
Nike China Holding HK Limited
03.2023 - Current
Assistant Account Manager
Nike Hong Kong Limited
12.2020 - 03.2023
Account Executive
Nike Hong Kong Limited
05.2018 - 11.2020
Brand Executive
Wardrobe K Limited
07.2016 - 08.2018
Assistant Merchandiser
Reitmans Canada Limited
09.2015 - 06.2016
Bachelor of Science - Business Management
University of Plymouth
Bachelor of Arts - International Fashion Business
Nottingham Trent University
Higher Diploma - Fashion Design And Branding
Hong Kong Design Institute
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