Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic

Yu Hoi Man Elsa

Senior Category Manager
Tai Wai

Summary

Results-driven professional with extensive experience in category analysis, supplier relationship management, and strategic planning. Proven ability to leverage market insights and data analytics to optimize product assortments, enhance profitability, and execute successful vendor negotiations. Recognized for fostering collaboration within teams while effectively managing time and solving complex problems. Eager to embrace a full-time role that presents professional challenges and opportunities for contributing to organizational success.

Overview

15
15
years of professional experience
1
1
Certification
2
2
Languages

Work History

Senior Category Manager

JHC (international) company limited
01.2015 - 2025
  • New launch for J-Health Dept on 2024
  • Develop the brand/category through review of the product range
  • Identify appropriate sources of product supply and monitor the performance of all products
  • Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Monitor vendor performance. Maintain and develop supplier and customer relation
  • Conducted thorough market research and analysis to identify emerging trends, opportunities, and threats within the industry.
  • Developed and executed spend category to support business objectives.
  • Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
  • Identified and reported key performance indicators to define successful category management.

Purchasing Manager

Shop16 Home Centre (Guangzhou) co. Ltd
06.2010 - 12.2014
  • Leading Purchasing team in China, including sourcing, orders follow up and logistic arrangement.
  • Develop an accurate and reliable KPI to measure and review of purchasing dept.
  • OTB budget
  • Plan and set up new store, Product stacking plan, sales target and logistic arrangement.
  • Develop new suppliers from different channel and set up new procedures.
  • In-store staff training of product knowledge.
  • Ensure all the activities align with the best interests of the organization meanwhile meeting all the legal requirement.
  • Managed supplier relationships to ensure timely delivery of products and services.
  • Purchased new products and oversaw inventory stocking and availability.

Merchandiser

Markant Organization / DWM Buying Office (Germany Woolworth buying agent)
03.2009 - 06.2010
  • Provided exceptional customer service by addressing inquiries promptly, resolving issues efficiently, and exceeding expectations whenever possible.
  • Clarify and Interpret the buying brief.
  • Pro-actively offering new product to Buyers.
  • Negotiate for the best price of our product and trading terms of present company.
  • Plan the buying visits and manage the itinerary.
  • Develop the buying samples for every buying selection.
  • Sourcing new product for buyer.
  • Monitor and control the vendor performance.
  • Work closely with the Buyers, Sourcing manager and Category Merchandising Managers.
  • Followed orders precisely for correct items, sizes and quantities.

Senior Buyer

Lifeztore (HK) Limited / Pricerite
08.2007 - 07.2008
  • Achieved cost savings by implementing strategic sourcing and supplier negotiations.
  • Forecasted purchasing trends and improved merchandising strategies.
  • Leveraged data-driven insights to make informed purchasing decisions that positively impacted the bottom line.
  • Responsible for order planning.
  • Oversaw and streamlined daily operations of purchasing department to maximize productivity and revenue.
  • Market research and to be familiar with the local and international trend.
  • To achieve sales and profit target, monitor and regulate the flow of merchandise of each season at a healthy and effective stock level.
  • Collaborated with internal departments to better understand needs and determine purchasing requirements.

Senior Merchandiser

Woolworths Group Asia Limited
10.2003 - 04.2007
  • Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
  • Streamlined merchandise presentation by implementing innovative visual techniques, resulting in increased sales.
  • Managed seasonal merchandise transitions smoothly, ensuring timely delivery of fresh inventory while minimizing leftover stock.
  • Negotiate for the best price of our product and trading terms
  • Played a pivotal role in the development and execution of successful seasonal campaigns, generating increased store traffic.
  • Collaborated cross-functionally with design and production teams to ensure consistent product quality and timely deliveries.
  • Plan the buying visits and manage the itinerary
  • Monitor and manage the CPA of present company
  • Effectively managed open-to-buy budgets to maintain optimal stock levels while avoiding overstocks or shortages in key categories.
  • Enhanced product assortment by analyzing sales data and competitor benchmarks, leading to improved customer satisfaction.

Marketing Executive

Home Creations (Far East) Limited (Premier Housewares)
06.2000 - 08.2003
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Established targets for social media platforms to reflect business objectives.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.

Education

Advance Diploma - Management studies

Lingnam University
01.2021

Caritas Bianchi College of Careers
01.1999

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Ming Kei College
01.1997

Skills

Contract negotiation expertise

Supplier relationship management

Effective negotiation skills

Inventory management enhancement

Strategic pricing development

Promotional strategy development

Global sourcing

Cost reduction strategies

Category growth

Certification

LCCI Ele & Inter. Qualification

Software

SAP

Microsoft Office

Timeline

Senior Category Manager

JHC (international) company limited
01.2015 - 2025

Purchasing Manager

Shop16 Home Centre (Guangzhou) co. Ltd
06.2010 - 12.2014

Merchandiser

Markant Organization / DWM Buying Office (Germany Woolworth buying agent)
03.2009 - 06.2010

Senior Buyer

Lifeztore (HK) Limited / Pricerite
08.2007 - 07.2008

Senior Merchandiser

Woolworths Group Asia Limited
10.2003 - 04.2007

Marketing Executive

Home Creations (Far East) Limited (Premier Housewares)
06.2000 - 08.2003

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Ming Kei College

Advance Diploma - Management studies

Lingnam University

Caritas Bianchi College of Careers

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Yu Hoi Man ElsaSenior Category Manager