Yonnie Lam

• Developed and executed strategic media plans to enhance brand visibility and engagement.
• Led cross-functional teams to implement innovative marketing campaigns across diverse platforms.
• Analyzed market trends and consumer insights to inform data-driven decision-making.
• Collaborated with clients to identify objectives and deliver tailored advertising solutions.
• Streamlined operational processes, improving efficiency in campaign execution and reporting.
• Cultivated strong relationships with stakeholders, enhancing collaboration and driving project success.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.

Achievements:

• Created YouTube works 2026 entry material and secured win for transportation client
• Earning company recognition for open awards by delivering innovative ideas within GSO solutions for improved results and extra revenue
• Led two Generative Search Optimization Projects to tackle client business challenges in 2026 Q3
• Participated and won a pitch that worth $45M billing in 2026 and led local cross function teams to complete onboarding for the client
• Recognition from client partners on project leadership and team management

• Implemented data-driven decision-making practices to inform strategic planning efforts and optimize performance outcomes.
• Led organizational transformation efforts to adapt to evolving industry trends and position the company for long-term success, implementing necessary structural changes while maintaining a focus on core business objectives.
• Fostered innovation across departments by encouraging creative problem-solving techniques that led to novel ideas and solutions.
• Established key partnerships with industry influencers, creating mutually beneficial collaborations that drove growth opportunities for both parties.
• Directed budget allocation and resource management, optimizing project execution and profitability.
• Championed corporate SOX audit to ensure agency's deliverables were up to standard.
• Executed training programs.

Achievements:

• Participated and led cross function teams on social listening reports and focus group projects to draw insights for consumer planning and media strategies.
• Being the champion of agency revenue driver for 5 years
• Successfully led and pitched client for SEO solution to drive additional $500k revenue a year
• Launched market-first local digital concert in 2021 and won market awards
• Being the first in agency to launch proprietary solutions in clients' campaign
• Client satisfactory was rated 7 - 8 out of 10 via clients surveys