Yiwen Yang
New York
Summary
Dynamic marketing and export operations professional with a proven track record at a family textile export business in Guangdong. Skilled in market analysis and client relations, I successfully coordinated international orders and identified new market opportunities, driving significant growth. Proficient in SPSS and adept at cross-cultural communication, I excel in fostering strong client relationships.
Overview
6
6
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Family Textile Export Business – Guangdong, China
Marketing & Export Operations Assistant
07.2025 - Current
- Support export operations for international textile clients, including order coordination and basic export documentation.
- Help gather and organize customer and market information to identify potential new buyers and regions.
- Participate in discussions on product selection and customer requirements, building understanding of B2B international trade.
Independent Investment Portfolio
Self‑Directed Investor
01.2025 - Current
- Managed a personal equity portfolio using a self‑developed quantitative trading approach.
- Achieved a 10% return over a two‑month test period of the strategy.
- Conducted daily analysis of market trends, company fundamentals, and industry reports to inform investment decisions.
TaoBao Clothing Studio – Guangdong, China
Founder & Owner
09.2019 - 03.2020
- Founded and operated an online women’s fashion shop on Taobao, designing over 80 clothing styles.
- Coordinated production with more than 12 factories and managed quality control and delivery timelines.
- Achieved sales of over 2,000 items per year with approximately 25% annual growth through product selection and promotions.
- Maintained relationships with key customers and handled after‑sales service to drive repeat business.
Education
Bachelor of Science - Marketing
Fordham University
New York 04.2001 -
Skills
Marketing & Analytics: Marketing research (SPSS), basic survey design, data analysis, branding, marketing strategy, case analysis
Digital & Social Media: Instagram, WeChat, TikTok
Business & Communication: Client relations, teamwork, presentations, cross‑cultural communication
Certification
Inside LVMH Certificate
Timeline
Family Textile Export Business – Guangdong, China
Marketing & Export Operations Assistant
07.2025 - Current
Independent Investment Portfolio
Self‑Directed Investor
01.2025 - Current
Bloomberg Market Concepts (BMC)
11-2023
Inside LVMH Certificate
09-2023
TaoBao Clothing Studio – Guangdong, China
Founder & Owner
09.2019 - 03.2020
Bachelor of Science - Marketing
Fordham University
04.2001 -
Academic Project
Marketing Strategy & Case Analysis Projects – Fordham University
- Analyzed business models and growth strategies of leading U.S. companies such as Peloton, Airbnb, and Spotify, focusing on customer segmentation, positioning, and competitive advantage.
- Conducted market and competitor research using secondary data and company reports to evaluate opportunities and risks.
- Developed recommendations on pricing, product features, and marketing communications, and presented findings in written reports and group presentations.
Marketing Research (SPSS) Projects – Fordham University
- Designed and implemented survey-based research projects, cleaned and analyzed data using SPSS, and translated results into actionable marketing insights.
- Worked in teams to test hypotheses about consumer behavior and brand perceptions, and communicated findings to classmates in clear, structured presentations.