MS word, Excel, PowerPoint, FrontPage, Dream Wave, Adobe Photoshop & Illustrator
Yin Ling, Emily Iu
Hong Kong
Summary
Forward-thinking Marketing experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
12
12
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Sales & Marketing Manager
Alfrina Fashion
Hong Kong
07.2021 - Current
- Coordinated cross-functional teams on special projects aimed at expanding market reach or launching new products/services successfully into the market.
- Provided regular updates on campaign performance to senior management, allowing for informed decision-making regarding marketing strategies.
- Streamlined internal communication processes to improve interdepartmental collaboration on projects and initiatives.
- Created original artwork for range of print, web and digital media.
- Implemented data-driven tactics for more accurate forecasting and improved overall decisionmaking.
Sales & Marketing Manage
(Ann365Lens) A-plus A Group Limited
Hong Kong
07.2016 - 06.2021
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
Sales & Marketing Assistant Manager
Benlux International (HK) Limited
Hong Kong
12.2014 - 07.2016
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Conducted employee performance evaluations, providing constructive feedback for growth and development.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
Sales Assistant
Benlux International (HK) Limited
Hong Kong
09.2012 - 12.2014
- Offered exceptional after-sales support by following up with clients on purchases or addressing any concerns promptly.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Developed innovative ways to showcase products effectively in-store displays, increasing visibility for less-popular items.
- Increased sales by building strong customer relationships and providing excellent service.
Administrative Clerk
Benlux International (HK) Limited
Hong Kong
02.2012 - 09.2012
- Assisted in budget preparation by collecting financial data, processing invoices, and reconciling bank statements.
- Provided vital support during audits by compiling documentation requested by auditors quickly and efficiently.
- Performed regular maintenance checks on office equipment to prevent costly repairs or replacements due to unexpected breakdowns.
- Managed daily mail distribution for both internal employees and external customers or clients.
- Supported human resources initiatives with new employee onboarding, benefits administration, and recordkeeping tasks.
- Coordinated travel arrangements for staff members.
Education
Degree Of Bachelor Of Arts - Marketing
Leeds Metropolitan University (SHAPE)
10.2009 - 09.2011
Higher Diploma - Advertising And Global Brand Management
Hong Kong Institute of Vocational Education
09.2007 - 09.2010
Secondary 1-5 -
Elegantia College (Sponsored By Education Converge
09.2002 - 09.2007
Skills
Social Media Management
undefinedSoftware
Timeline
Sales & Marketing Manager
Alfrina Fashion
07.2021 - Current
Sales & Marketing Manage
(Ann365Lens) A-plus A Group Limited
07.2016 - 06.2021
Sales & Marketing Assistant Manager
Benlux International (HK) Limited
12.2014 - 07.2016
Sales Assistant
Benlux International (HK) Limited
09.2012 - 12.2014
Administrative Clerk
Benlux International (HK) Limited
02.2012 - 09.2012
Degree Of Bachelor Of Arts - Marketing
Leeds Metropolitan University (SHAPE)
10.2009 - 09.2011
Higher Diploma - Advertising And Global Brand Management
Hong Kong Institute of Vocational Education
09.2007 - 09.2010
Secondary 1-5 -
Elegantia College (Sponsored By Education Converge
09.2002 - 09.2007
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