Achievements And Interests
Awarded “Best Visual Design” for Fashion Promotion Campaign project (2023), Active member of the Kingston University Fashion Society, participating in events and discussions, Passionate about exploring the intersection of fashion, media, technology, and social justice, Interests include textile, photography, fashion design, and styling
Hi, I’m
Yijing Wang
Textile, Photography, Fashion Design, Dtyling
Jordon,KKC
Work History
Tianjin Caina Park Dance Products Company
Online Intern, Brand Planning Department
12.2022
Job overview
- Assisted in completing the framework construction and content mining for the consulting program, including brand positioning, architecture, experience touchpoints, and organizational management
- Participated in brand positioning discussions and research, providing strategies and suggestions for effective branding and market positioning
- Developed a deeper understanding of the strategic planning process and the significance of aligning brand identity with target audience preferences.
MR.DANDY
Intern, PR Department
7 2023 - 8 2023
Job overview
- Facilitated the discovery and collaboration with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) that matched MR.DANDY’s positioning, successfully carrying out targeted content collaborations, further enhancing the brand’s influence
- Worked closely with the sales team, effectively promoting seasonal sales activities, contributing to increased brand awareness and sales performance
- Gained valuable insights into the fashion industry’s PR strategies and the importance of strategic partnerships in promoting brand growth.
L Photography Studio
Photography Assistant
07.2022 - 08.2022
Job overview
- Led multiple bridal photoshoots, actively assisting the photographer in completing photography tasks, carefully composing shots, and using lighting techniques to capture satisfactory ID photos, indoor, and outdoor shots
- Deepened understanding of composition principles, lighting arrangement techniques, and camera application methods, improving professionalism and aesthetics in the field of fashion photography
- Cultivated a keen eye for detail and aesthetics, as well as the ability to work efficiently under pressure in a fast-paced studio environment.
Education
Kingston University
BA (Hons) Fashion Promotion and Communication
University Overview
- Dissertation: How Social Inclusivity is Reflected in Fashion Brands - Examined the representation of marginalized groups in luxury fashion brands and their efforts to promote inclusivity
- Relevant Coursework: Visual Narratives & Design Thinking, Fashion Promotion and Communication, Critical Issues in Fashion Media, Fashion Realisation, Fashion Promotion Campaign
Varndean College
A-Levels
University Overview
Subjects: Textile, Chinese, English, Mathematics, Photography
Moira House School
GCSEs
University Overview
Subjects: Photography, Mathematics, Physics, Fine Art, 3D Design, English
Skills
Native Mandarin Chinese
Achievements And Interests
Internship Experiences
Internship Experiences
- MR.DANDY, Intern, PR Department, 07/2023, 08/2023, Facilitated the discovery and collaboration with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) that matched MR.DANDY’s positioning, successfully carrying out targeted content collaborations, further enhancing the brand’s influence, Worked closely with the sales team, effectively promoting seasonal sales activities, contributing to increased brand awareness and sales performance, Gained valuable insights into the fashion industry’s PR strategies and the importance of strategic partnerships in promoting brand growth
- L Photography Studio, Photography Assistant, 07/2022, 08/2022, Led multiple bridal photoshoots, actively assisting the photographer in completing photography tasks, carefully composing shots, and using lighting techniques to capture satisfactory ID photos, indoor, and outdoor shots, Deepened understanding of composition principles, lighting arrangement techniques, and camera application methods, improving professionalism and aesthetics in the field of fashion photography, Cultivated a keen eye for detail and aesthetics, as well as the ability to work efficiently under pressure in a fast-paced studio environment
- Tianjin Caina Park Dance Products Company, Online Intern, Brand Planning Department, Tianjin, China, 12/2022, Assisted in completing the framework construction and content mining for the consulting program, including brand positioning, architecture, experience touchpoints, and organizational management, Participated in brand positioning discussions and research, providing strategies and suggestions for effective branding and market positioning, Developed a deeper understanding of the strategic planning process and the significance of aligning brand identity with target audience preferences
Volunteer Experience
Volunteer Experience
Rural Education Volunteer, Xinjiang, China, 07/2021, 08/2021, Taught English to left-behind children in rural Xinjiang, addressing the lack of educational resources in the area, Engaged in conversations with students during free time, helping to address their psychological issues and provide emotional support, Witnessed the loneliness and helplessness of the children’s childhood, as well as their thirst for knowledge, Developed a profound understanding of the socio-economic disparities in education and the importance of equal access to learning opportunities, further inspiring my interest in exploring the intersection of fashion and social justiceTimeline
Online Intern, Brand Planning Department
Tianjin Caina Park Dance Products Company
12.2022
Photography Assistant
L Photography Studio
07.2022 - 08.2022
Intern, PR Department
MR.DANDY
7 2023 - 8 2023
Kingston University
BA (Hons) Fashion Promotion and Communication
05.2024
Varndean College
A-Levels
Moira House School
GCSEs
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