Yick Lok Ching Veronica

Recent PR & Event Management Work References:

1) Dough Bros

2) Red Bull

3) Swire Coca-Cola

4) Goose Island

5) The Glenlivet

6) Gyu-Kaku

7) The Peak Galleria

• Supported public relations managers with writing, researching and preparation of materials
• Built and maintained positive relationships with public by utilizing strategic plans.
• Managed media relations for organizations to produce successful results.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
• Wrote press releases and other materials utilizing SEO practices.
• Coordinated media interviews with organization staff, board members and volunteers.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.

• Developed campaigns to increase public awareness of company and engage customers.
• Gathered information on customer opinions and adjusted plans to capitalize on current trends.
• Forged strong media relationships to further public relations goals.
• Communicated with media weekly to build relationships and optimize press coverage.