Yeung Tsz Fung Nick
BSc Finance Undergraduate
Summary
As a proactive and passionate third-year student studying Finance in the University of Hong Kong, I am ready to bring the knowledge and business expertise gained from previous experiences to contribute effectively in the workplace. Fluent in English, Cantonese, and Mandarin, I am confident that my versatile skills will make a substantial impact.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
Work History
Co-Founder and CEO
ROSEBIBI Canada
8 2023 - 05.2024
- E-Commerce clothing brand operates in North America
- Monitor and design strategies based on metrics such as CPC and conversion rate
- Conduct market research and perform analysis using data to identify trends to shape product offerings and competitive positioning
- Crafted business growth strategies, driving expansion and diversifying revenue streams effectively
- Designed and executed marketing strategies, leveraging digital channels for brand amplification
- Lead UI/UX design to increase conversion rate and loyal customers
- Improve sales by refining details in customer shopping experience
- Cultivated proficiency in data analysis to support strategic decision-making processes
- Proficient in doing A/B test for maximizing ads results
- Working with teammates with diverse backgrounds including partner in Canada and marketing team in ShangHai
Consultant
ROSEBIBI Canada
08.2023 - 12.2024
- Led strategic planning for North American e-commerce expansion and increase revenue stream
- Directed brand positioning, enhancing market visibility and appeal
- Analyzed market trends and customer behaviors, adapting strategies for competitive edge
- Perform data-driven analysis to direct the brand strategies for sales and reach
Education
BBA - Finance
City University of Hong Kong
Hong Kong 06.2021 - 06.2025
BBA - Economics
The University of Waterloo
Canada 04.2001 -
High School Diploma -
CPC Yao Dao Secondary School
Hong Kong 09.2015 - 2021.06
Accomplishments
• Achieved Dean's List recognition in university.
- Sustained academic excellence and a commitment to high standards of achievement.
• Selected as one of the representatives for the University of Waterloo exchange program from September to December 2023.
Skills
- Cantonese: Native Speaker Mandarin: Native Speaker English: Proficient
- Sales: UI/UX design, conversion rate based analysis
- Marketing: Meta ad manager, SEO, Influencers collaboration, Content marketing, Google Ads
- Finance: Excel modelling, market and company research, evaluation of investment opportunity, M&A, portfolio management
- Microsoft Office: Excel, Powerpoint, Word
- E-Commerce, Market analytics, Business Growth Planning, Strategic planning, Photoshop, Canva design, Midjourney
- Soft skills: Leadership, Communication, Collaboration, Interpersonal skills, Strongly adaptive, Time management, Creativity
Timeline
Consultant
ROSEBIBI Canada
08.2023 - 12.2024
BBA - Finance
City University of Hong Kong
06.2021 - 06.2025
High School Diploma -
CPC Yao Dao Secondary School
09.2015 - 2021.06
BBA - Economics
The University of Waterloo
04.2001 -
Co-Founder and CEO
ROSEBIBI Canada
8 2023 - 05.2024
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