Yawen Yang
Nanjing
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
2
2
years of professional experience
Work History
Intern
Nanjing Jiangning District Converged Media Center
07.2023 - 08.2023
- Responsible for planning, writing, interviewing, shooting and other media content, as well as editing and post-production
- Understood audience needs and feedback, and optimized content strategy and operation methods through the analysis of user behavior and data
- Integrated different media forms and technologies to provide users with diverse and customized content and communication methods
- Carried out some supportive work to integrate content from different media formats to adapt to the needs of different platforms and publish them through websites, mobile applications, social media and other channels
Intern
Jiangsu Longhoo.net Inc.
01.2023 - 03.2023
- Took charge of completing new media editing work assigned by the center
- Planned and maintained the WeChat and Weibo public accounts of cooperative units
- Docked with financial institutions or regulatory agencies, and conducted timely tracking and writing of breaking news and public information from them
- Kept track of key people and events in the organization, and wrote relevant newsletters, news and in-depth reports
- Grasped the topic selection structure, and completed the planning of the topic selection and content of the special events
Intern
Jiangsu Dazhong Shuju Book Culture Co., Ltd
07.2022 - 08.2022
- Held accountable for the display, arrangement, shelving, inventory management, and quality management of books in the area
- Participated in marketing activities, communicated with customers, and provided readers with thoughtful service
- Conducted safety patrols to maintain the safety of books and other items
- Paid attention to book sales trends and provided timely and reasonable suggestions
- Completed other daily tasks and handled emergencies
Assistant, Market and Operation Department
Nanjing Maolin Intelligent Technology Co., Ltd
04.2021 - 04.2022
- Assisted in the content operation and fan development of the company's WeChat public account and official Weibo account
- Cooperated with the team to plan, organize and implement various activities and product promotions
- Implemented promotion strategy and managed advertising materials
- Organized operation-related data daily and made reports for summary and analysis
- Paid attention to market dynamics, completed information collection regularly, and grasped market trends
Education
Bachelor of Arts - Arts And Media Management
University of Toronto
Canada06-2024
MBA - Bilingual Corporation Communication
The Hong Kong Polytechnic University
Hong Kong06-2025
Skills
- Teamwork and collaboration
- Quick learner
- Creativity and innovation
- Microsoft Office Suite
- Problem-solving
- Social media engagement
- Target audience identification
- Multicultural marketing
Additional Information
Member of Department of Communications, UTSC CSSA 07/2023
· Mainly responsible for shooting and editing videos
· Assisted CSSA officials in the operation and content creation of social media platforms such as TikTok, Little Red Book, Instagram, Facebook, etc.
Timeline
Intern
Nanjing Jiangning District Converged Media Center
07.2023 - 08.2023
Intern
Jiangsu Longhoo.net Inc.
01.2023 - 03.2023
Intern
Jiangsu Dazhong Shuju Book Culture Co., Ltd
07.2022 - 08.2022
Assistant, Market and Operation Department
Nanjing Maolin Intelligent Technology Co., Ltd
04.2021 - 04.2022
Bachelor of Arts - Arts And Media Management
University of Toronto
MBA - Bilingual Corporation Communication
The Hong Kong Polytechnic University
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