Yasi Xu
DEI Practitioner
Beijing,China
Summary
Entrepreneur in continuing education turned DEI practitioner with a diverse international background and cross-industry experiences. Both a lateral and critical thinker, leverages research-based, data-driven strategies and interdisciplinary problem solving approach to develop and execute new programs with excellence with a proven track record. Driven by curiosity and cultural humility, a highly intuitive leader who understands the sensitivities and cultural dynamics to drive strategic transformation by sustained influence, collaborative efforts and thought leadership.
Overview
10
10
years of professional experience
Work History
Global Diversity & Inclusion Manager
DiDi
Beijing
07.2020 - Current
- Designed company-wide DEI strategy and framework from ground up and led development of global and regional DEI programs through managing the pioneering DiDi Diversity & Incision Network (DDIN) to advance awareness, employee engagement, L&D and employer branding, resulting in top individual and team performance in 2021.
- Identified DEI issues and opportunities for organizational improvements, set up cross functional working models including areas in harassment handling, HR policies, DEI analytics, social initiatives and CSR reporting.
- Acted as subject matter expert, provided perspective, insights and knowledge to senior stakeholders across organization on DEI.
- Built relationships and alliances with industry experts and DEI professionals in Greater China while maintaining strong awareness of DEI trends, as well as political, legal and social factors impacting DEI.
Featured Columnist & Content Producer
Fan Deng Reading Club
Beijing
03.2019 - 05.2020
- Delivered online reading programs to adult learners in variety of fields on personal growth, career development, social psychology and etc., as well as delivery of proposals and multi-media course materials.
- Performed extensive knowledge research and incubated subscription-based audio program "Breaking Walls of Habitual Thinking" with 700,000+ subscriptions.
Founding Partner
Youshu
Beijing
12.2016 - 03.2019
- Learning service development: through collaborations with scholars and professional trainers, planned and monitored implementation of platform-based reading programs and online learning communities.
- Strategic financing: introduced and closed Series-A round of financing of 12 million (USD) with 5 institution investors; designed and implemented employee equity incentive plan, including ESOP structure.
- Marketing and branding: increased market awareness and penetration through development of creative collateral reaching 6 million app downloads.
Greater China Representative
Lee Strasberg Theater and Film Academy
Los Angeles
11.2015 - 11.2016
- Responsible for assisting CEO in management of market research, university partnerships, business outreach, HK entity establishment and media relations in Chinese market.
- Planned and conducted special projects in trans-continental collaborations, resulting in Hollywood exhibits and curriculum adaptations.
Project Officer
INTO Cross-Cultural Communications
Beijing
10.2014 - 09.2015
- Identified strategic investment opportunities and conducted deal sourcing globally in emerging new tech industries for enterprise executives in China.
- Planned and led 5 cross-border company visits in vertical tech sectors and 2 industry summits with over 500 attendees to promote venture activities between Chinese companies and start-ups abroad.
Public Relations Specialist
Ogilvy & Mather
Beijing
03.2014 - 10.2014
- Assisted with creating marketing campaigns for lbrand events requested by prospective clients, prepared pitch decks and participated in pitch presentations.
- Managed communications and content distribution with copy writers and project managers in delivery of regular digital editorials.
Venture Associate
University of Washington Center for Commercialization
Seattle
08.2012 - 02.2014
- Evaluated investment potential of business proposals with assessments of market prospects, tech transfer and commercialization feasibility and alignment with bridge fund objectives.
- Conducted due diligence, prepared and presented reports on investment recommendations to the investment committee, resulting in two successful investments.
Education
Bachelor of Science - Statistics And Mathematics
University of Washington
Seattle08.2012
Certified PMP (Project Management Professional) -
PMI
Skills
- Diversity, Equity and Inclusion
- Strategy Development and Implementation
- Corporate Culture Change Initiatives
- New Business and Brand Incubation
- Data sensitivity with Business Acumen
- Stakeholder and People Management
- Training Design, Development and Delivery
- Policy and Process Improvement
Accomplishments
Exclusive feature interview with VOGUEme China
Guest Speaker at Tsinghua University 2nd International Summit Forum on Maker and Education
Timeline
Global Diversity & Inclusion Manager
DiDi
07.2020 - Current
Featured Columnist & Content Producer
Fan Deng Reading Club
03.2019 - 05.2020
Founding Partner
Youshu
12.2016 - 03.2019
Greater China Representative
Lee Strasberg Theater and Film Academy
11.2015 - 11.2016
Project Officer
INTO Cross-Cultural Communications
10.2014 - 09.2015
Public Relations Specialist
Ogilvy & Mather
03.2014 - 10.2014
Venture Associate
University of Washington Center for Commercialization
08.2012 - 02.2014
Bachelor of Science - Statistics And Mathematics
University of Washington
Certified PMP (Project Management Professional) -
PMI
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