Overview
Work History
Education
Skills
Timeline
Generic
XU Yunhan

XU Yunhan

Marketing/Data Analysis
Hongkong

Overview

2
2
years of professional experience
5
5
years of post-secondary education

Work History

Customer Operations Intern

Mirror View (Beijing) Technology Co.
Beijing, China
06.2024 - 09.2024

[Market Research] Collect market information, industry policies, competitor trends, customer information, etc., analyze market development trends and issue analysis reports to provide basis for marketing strategy adjustment;
[Customer Service] Establish and maintain customer groups, manage order, guide customers to ask questions, keep the community active, establish connection and trust with customers;
[Customer Operation] Explore market demand and pain points through Q&A and questionnaires, improve customer retention, new recruitment and conversion, and promote the growth of core business indicators;
[KOL Mining] Excavating, cultivating, interacting and motivating opinion leaders (KOL) within the customer group, promoting customers to share and forward community content, and enhancing brand and product exposure;
[Maintenance of customer sentiment] For customers who come to consult a full range of product explanation, the development of personalized service programs, to help sales colleagues to reach the order sales; Handle disputes and acute problems within the customer base and provide pre-sales, sales and after-sales consulting services;
[Activity Support] Release of information on major activities, such as roadshow activities, live events, product promotions, industry knowledge sharing, successful case sharing;
[Customer Support] Market customer satisfaction survey, providing basis support for multi-dimensional optimization of product content, marketing and promotion;

Intern of Department of Credit and Risk Management

Rudong Market Supervision Administration
Jiangsu, China
08.2023 - 09.2023

[Market Research] Conduct surveys on the development and management of the local individual and private economy, output research reports, and make recommendations to support small and medium-sized enterprises (SMEs) and expand the market;
[Information Collection] Assist in accomplishing the collection, sharing and joint punishment of market entity supervision and public information;
[Information Disclosure] Organize and guide credit classification management and information disclosure, and undertake the Q&A work of enterprise credit information disclosure and supervision system construction at county level;
[Market Supervision and Inspection] Assisting in the implementation of supervision and inspection of market entities, and establishing the list of abnormal business behavior, serious violations and unreliable enterprises;
[Credit Management] Assisting in the removal of 20+ enterprises listed as abnormal and helping them improve their credit management, and assisting in the registration of rewards and punishments for 50+ enterprises;
[Dispute Handling] On-site visits to assist in removing business abnormalities, mediating disputes between merchants and customers, etc;

Intern

Business Department, China Galaxy Securities Co.,
Jiangsu, China
06.2023 - 07.2023

[Market Research] Collect industry policies, competitor trends, customer demand information, etc., analyze market development trends, output research and analysis reports, and provide basis for marketing strategy development;
[Data Analysis] Combine market research report, enterprise background large customer product purchase data, analyze investment style, income situation, and give investment advice;
[Due Diligence] Understand the basic information of customers, assess their purchasing needs, purchasing power, and write KYC reports;
[Marketing Services] Interpretation of financial products and development of personalized service plans in combination with customers' personality characteristics and asset allocation;
[Activity Planning] Assist in organizing and planning promotional activities for financial knowledge and wealth management products, such as venue selection, division of labor, process setup, creative output, and program development;
[Activity Execution] Distribute brochures, answer customer inquiries, and deal with unexpected problems to ensure the successful completion of the activity.

Product Manager

Business Department, CZBank Wuxi Branch
Zhejiang, China
07.2022 - 08.2022

[Competitive Analysis] With the help of Zheshang Bank's 'Cloud Series' products, conduct market analysis, related product research and demand analysis, and output a complete version of the competitive analysis report;
[Marketing Strategy] Create personalized marketing plan based on online product sales, customer preferences and competitor strategies;
[Demand Collection] Communicate with account managers to collect CRM system optimization demand, conveniently organize and summarize customer information, and propose business process simplification;
[Product Research] Collecting transaction information from large-scale retail department, exploring new product development, including its operability, future production capacity and efficiency, etc., and completing research reports;

Education

Master of Arts - Government And Policy (Greater China)

The Chinese University of Hongkong
Hongkong,China
05.2024 - 05.2025

Associate of Arts - Major in English& Minor in Finance

Nanjing Agricultural University
Nanjing, Jiangsu, China
09.2020 - 07.2024

Skills

Language skills: English Level 6 (CET-6), English Specialization 8, Shanghai Advanced Interpretation, excellent English reading skills, able to adapt to work in a full English working environment, Putonghua Grade 2A;

Professional Skills: System integration software project engineer, proficiency in data analysis tools such as SPSS and Amos to analyze processed data, proficiency in pivot table Python, Office series office software, etc; proficiency in the use of Maya, Photoshop and other image modeling software;

Hobbies: Grade 10 piano, Grade 7 guzheng;

Awards: Outstanding Volunteer of Nanjing Agricultural University in 2021, Outstanding Student Cadre of Rudong County in 2020, Outstanding Communist Youth League Member of Rudong County in 2019, Outstanding Volunteer of Jianghai Volunteer Federation in 2019, Outstanding Volunteer of Jianghai Volunteer Federation in 2019,

Timeline

Customer Operations Intern

Mirror View (Beijing) Technology Co.
06.2024 - 09.2024

Master of Arts - Government And Policy (Greater China)

The Chinese University of Hongkong
05.2024 - 05.2025

Intern of Department of Credit and Risk Management

Rudong Market Supervision Administration
08.2023 - 09.2023

Intern

Business Department, China Galaxy Securities Co.,
06.2023 - 07.2023

Product Manager

Business Department, CZBank Wuxi Branch
07.2022 - 08.2022

Associate of Arts - Major in English& Minor in Finance

Nanjing Agricultural University
09.2020 - 07.2024
XU YunhanMarketing/Data Analysis