Intern
Yibai Clothing Company
06.2022 - 09.2022
- Conducted consumer goods market and competitor research by gathering firsthand information on consumer preferences, fashion trends, and competitor strategies (pricing,promotions), generating reports that enhanced the team's understanding of the competitive landscape.
- Analyzed sales data and market feedback to identify key sales drivers, honing the ability to derive actionable business insights from market phenomena—a skill directly transferable to equity research on consumer companies.
- Collaborated across departments ( Sales, Design) in a fast-paced retail environment to support marketing initiatives, demonstrating strong cross-functional teamwork and execution skills
