Xinyi Zhang

Market Planning

• Built marketing strategies that leveraged internal and external resources to promote the brand's exposure, deliver key messages, and achieve client acquisition through a variety of marketing skills based on insightful research of the enterprise's challenges and market analysis across the fast-paced industry;

Project Management

• Coordinated marketing program according to the marketing plan, and made sure it went smoothly;
• Operated the project step by step while answering both internal and external requirements;
• Continuously optimized the working process and improved the efficiency of every aspect of the project to its best practices while ensuring marketing strategies were executed within a reasonable budget;

Marketing Promotion

• Developed the media marketing strategy, implemented the specific tasks at the right time to fulfill the marketing plan;
• Cooperated with cross-functional teams and various media outlets to manage press releases and social media marketing;
• Organized media channels (EDM, website, social media, etc.) selection, arranged the publishing of the content, and ensured brand exposure through the online and offline marketing program;

Event Planning

• Conveyed business needs, communicated with partners for confirming the theme and process of the event (including but not limited to exhibition participation, new project activities, brand activities, B- side speech activities, VIP customer maintenance activities) and other types of online and offline marketing programs;
• Collaborated with multiple parties to control the execution process of the marketing plan, enhance the interaction between the brand and users across a variety of channels, and expand the brand's market reach;

Event Process Management & Coordination

• Conducted administrative duties of the activity preparation and the review of activity content;
• Monitored on-site event process control and promotion management;
• Organized hosting a business reception and speech activities, planned the staff's work, and dealt with emergencies;

Work Performance:

• Maintained a close working relationship with partners through verbal and written communication skills;
• Provided creative ideas and utilized the exhibition platform to generate a large number of potential user databases and successfully attract traffic to independent events;
• Showcased 18 successful events in two years, with more than 100 business clients at each offline salon (The only marketing manager who achieved 100 attendees in Europe and the United States marketing activities);

Market Planning

• Supported the research of Russian Internet and mobile phone market development, gathered user needs, localized and revised marketing activities, and prepared marketing strategies for advertising the brand;

Event Planning

• Managed marketing program, including product launches and promotional activities, to enhance sales and brand recognition performance;

Channel Management

• Collaborated with dealers to develop strategies for product training and incentive programs that integrated the company's business advantage with Russian user habits;

Project Management

• Aligned with third-party material companies for placing vivo's brand materials in various stores, thereby enhancing the brand perception value of the brand;

Work Performance

• For the operator MTC, the LMS course training covered up to 15K participants per month, and the average score for the after-class test questions reached 91 points;
• Succeeded in the installation of a total of 25 counters, poster stands, luminous standing signs, as well as 50 machine models in the home appliance chain Eldorado, 50 counters in the regional chain Know-how, and 64 luminous standing signs in Technopark;
• By negotiating prices and creative process improvement, I helped the company save about 200k RMB;