Wu Chi Kwan Alfee
Merchandising Planning, Buying
Hong Kong
Summary
Merchandising planning and import brand buying professional in the fashion retail industry for more than 17 years, with 6 years of house label production experience. Strong fashionable apparel sense and experience in China market. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Brand Manager
I.T APPARELS LIMITED
1 2020 - Current
- Take charge of brand BAPY BY A BATHING APE
- Oversee the design and development team and buying team for right products and right brand positioning in the market
- Develop brand building strategies, marketing and communication plans
- Drive the annual business plan
- Oversee the brand worldwide business including HK, PRC, Japan, U.S
- And U.K., all channels including online platform i.t eShop, Bapeonline.com, Farfetch and T-mall
- Company and budgeting process, P&L reviews, key performance indicator reports, and evaluation and tracking of new initiatives
- To identify opportunities and challenges for business growth.
Brand Manager
FCUK I.T COMPANY (I.T APPARELS LIMITED)
09.2016 - 12.2019
- Take charge of brand FRENCH CONNECTION (UK), and 2 production brands under I.T group
- Oversee the design and development team and buying team for right products and right brand positioning in the market
- Oversee the brand business for both PRC and HK regions, both online and offline
- Develop brand building strategies, marketing and communication plans
- Drive the annual business plan and ensure achievement of sales and profitability targets
- Company and budgeting process, P&L reviews, key performance indicator reports, and evaluation and tracking of new initiatives
- To identify opportunities and challenges for business growth.
Assistant Buyer / Buyer / Senior Buyer / Assistant Brand Manager
FCUK I.T COMPANY (I.T APPARELS LIMITED)
09.2006 - 09.2016
- Mainly responsible for the buy of LADIESWEAR and MENSWEAR and KIDSWEAR of the brand in HK and Macao regions
- Prepare the open-to-buy budgets and manage the launching plan
- Execute merchandising plans to achieve sale and profit goals
- Monitor merchandising flow and analyze sales performance
- Inventory analysis, to maintain optimal inventory level to maximize the sales performance
- Responsible for the merchandise distribution, stock allocation and merchandise re-ordering management
- Monitor deliveries and logistics management of merchandises
- To work closely with marketing team on marketing promotions
- To work closely with retail operation teams for customers’ preference and feedback and also the shops’ sales target
- To work closely with visual merchandising team on the in store visual merchandising issues
- Provide product training to front-line staffs
- Regular shop visits to maintain satisfactory store condition and merchandise display
- Handle all ad-hoc projects
- Seasonal buy trips to UK.
Secretary
Tony Headwear Manufacturing Company Limited
11.2004 - 09.2006
- Work as HR, Account Assistant, Personal Assistant
- Mainly carry out the secretarial duties which involved word processing, managing CEO’s meeting and work schedule
- Directly report to the CEO.
Administration Clerk
Golden Spring Enterprises Limited
03.2003 - 11.2004
- Responsible for HR monthly report
- Handling inter-company activities
- Responsible for duties of receptionist.
Assistant Administrator
International Resort Developments Limited
08.2001 - 07.2002
- Prepare daily report of company operations
- Work as HR department, interviewing suitable participants
- Supervising surveyor team
- Provide training to new employees.
Education
F.1 - F.5 -
Chinese YMCA College
09.1995 - 05.2000
Skills
Microsoft Office
undefinedLanguage Ability
Good command of spoken and written in English, Chinese and Mandarin
Availability
1 Month Notice (negotiable)
Personal Information
- Date of Birth: 09/30/83
- Marital Status: Married
Timeline
Brand Manager
FCUK I.T COMPANY (I.T APPARELS LIMITED)
09.2016 - 12.2019
Assistant Buyer / Buyer / Senior Buyer / Assistant Brand Manager
FCUK I.T COMPANY (I.T APPARELS LIMITED)
09.2006 - 09.2016
Secretary
Tony Headwear Manufacturing Company Limited
11.2004 - 09.2006
Administration Clerk
Golden Spring Enterprises Limited
03.2003 - 11.2004
Assistant Administrator
International Resort Developments Limited
08.2001 - 07.2002
F.1 - F.5 -
Chinese YMCA College
09.1995 - 05.2000
Brand Manager
I.T APPARELS LIMITED
1 2020 - Current
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