Possessing in-depth knowledge and Intense working experience in product development and management field, especially in the field of payment industry
Be the expert on digital customer experience, artificial intelligent technology and new mobile payment by mastering product functionality, constraints, business process, value, customer profile, and industry domain
Overview
4
4
Languages
10
10
years of post-secondary education
10
10
years of professional experience
Work History
Product Manager, Payments
livi Bank Limited
07.2020 - Current
Generate new ideas on credit card features in view of the latest market trend and customer needs thorough collaboration with ecosystem partners
Manage different kinds of card and acquiring business and related products from design to implementation
Develop and drive effective programs on credit card and acquiring business product development
Formulate innovative and practical business strategy to grow the business
Work closely with strategic partners on payment integration, product packaging and solutions, including support and implementation of proposition and customer focused strategy .
Collaborate cross-organizationally with sales, marketing, customer support, operations, risk management, and other relevant functional areas to manage all aspects of product and service roll-outs
Manage and develop external vendor or service partner relationship for development and delivery plan on 3rd party products
Product Manager, Asia Pacific
Global Payments
07.2018 - 07.2020
Managed product development and implement delivery strategy for 10 countries in Asia Pacific with US headquarter & other regional teams on centralized/corporate-driven products and services
Defined product life cycle for the responsible product suite, the product road map, research, financial assessment, requirements, development, go-to-market planning, stakeholder training, product updates and regular review
Worked closely with risk manager, internal audit, legal and compliance and other relevant stakeholders in conducting product due diligence and preparing operation guidelines, etc.
Led cross-functional/cross-country teams in continuous customer engagement to improve our products and enhance value proposition in each local market
Assisted to identify innovations and develop multi-platform, multi-channel solutions beyond payment processing e.g Loyalty products, currency products, mobile payments, e-signature and paperless solutions, portal, vertical solution (Retail, F&B, Hotel, etc.) to penetrate new/special segments.
Assistant Vice President
Hang Seng Bank
08.2014 - 07.2018
Maintained and developed customer life cycle marketing campaigns working with internal partners to improve account performance and profitability.
Championed new products and ideas by collaborating with card associations and worldwide-known IT giants such as Apple, Google in consideration of competitive factors, market demand, risk management, program economics, strategic fit, and operational complexity. These significant projects include bank website revamp, building new online shopping platform, intelligent chat bot and launching mobile payments including Apple Pay and Android Pay
Conducted competitive assessment and positioning analysis for our core products including the areas of pricing, promotions, product features, and sales channel
Partnered with sales, customer service, product and marketing managers, and external creative vendors to design and deploy new product releases and marketing strategies that help drive demand for core products.
Senior Product Development Officer
BOC Credit Card (International) Limited
05.2012 - 02.2014
Drove the development & launch of new features of BOC Card
Worked with the related internal departments to ensure a smooth execution logistics for the newly developed product
Monitored the marketing intelligence on market
Prepared board meeting presentation materials as well as monthly variance analysis reports, operational budget
Retail Management Trainee
The Bank of East Asia
11.2010 - 04.2012
Built and managed the wealth portfolio for both personal and corporate client by delivering appropriate financial solutions and banking services including insurance, bond, fund, equity, etc
Received on site rotation in BEA's core functional departments Personal Banking, Corporate Banking, and Product Management units