Winnie Fung

• Company Website: https://www.adsale.com.hk/corporate/idx/trad

Job Duties & Key Achievements in Adsale Exhibitions:

• Strategic Leadership and Team Management: Successfully led and supervised a high-performing Marketing Communications team, driving an increase in overall team efficiency.
• Global Marketing Campaigns: Spearheaded the planning and execution of global promotion activities, achieving a remarkable 10% year-over-year growth in international market penetration. Specifically, the Southeast Asia marketing programs I developed contributed to a 12-15% rise in lead generation.
• Performance Analysis and Optimization: Implemented a robust performance evaluation system that analyzed the effectiveness of marketing projects. This system led to a 10% improvement in ROI for all campaigns, with key projects like the South China International Exhibition on Printing Industry exceeding KPI targets by an average of 12%.
• Media and PR Management: Orchestrated global media and PR events, securing placements in over 50 international publications and achieving a 10% increase in media coverage. My strategic media placements resulted in a 10% boost in online traffic and a 15% increase in social media engagement.
• Budgeting and Collaboration: Efficiently managed budgets for various global campaigns. My ability to liaise effectively with internal and external stakeholders led to a 20% increase in cross-functional collaboration.
• Event Management: Successfully managed and executed high-profile events such as the Shanghai World of Packaging Expo, achieving a 15% increase in visitor turnout. My strategic event planning contributed 18% boost in industry partnerships
• Online Marketing and PR Campaigns: Developed and launched innovative online marketing and PR campaigns, reaching target overseas audiences with a 25% higher engagement rate. These campaigns resulted in a 30% increase in international website traffic.
• Industry Collaborations: Established new partnerships with key industry players and associations in Southeast Asia, Middle East, and South America, contributing to a 15% increase in market reach and a 10% growth in collaborative projects. These partnerships facilitated a 20% increase in visitors,

My tenure as Deputy Marketing Communications Director has been marked by a relentless pursuit of excellence, strategic innovation, and a commitment to driving measurable results. My leadership has enhanced the show's global presence and set new benchmarks for efficiency and effectiveness in marketing communications.

• Company Overview: https://hkfilmart.hktdc.com/conference/hkfilmart/en

Job Duties in HKTDC:

• Supervise a promotional team for the FILMART: TV World section
• Plan and strategically design both online and offline marketing activities and promotions
• Plan, manage and execute related Promotion Activities (Marketing / PR / Advertising Planning and Execution / Event Management / Publications / Ecommerce)
• Liaise with internal and external parties on budgeting for related campaigns

• Company Overview: https://www.stc.group/en/

Job Duties and Key Achievements in HKSTC:

As a seasoned Group Marketing Communications Manager with over a decade of experience, I have consistently driven strategic growth and operational excellence across multiple regions, including Hong Kong, Dongguan, and Shanghai. My leadership has been instrumental in transforming the Marketing Communications Department into a high-performing, revenue-generating unit.

Strategic Leadership and Operational Oversight:

• Supervised and streamlined operations across three regional offices, ensuring cohesive and synchronized marketing strategies that contributed to a 30% increase in total revenues over the past five years.
• Led the planning and execution of different integrated marketing campaigns, resulting in a 70% surge in incoming inquiries and a 20% increase in the marketing budget due to proven ROI.

Cross-Regional Campaign Management:

• Orchestrated and managed high-profile events such as the 「香港安全標誌」及「優質『正』印」證書頒授儀式暨產品安全嘉年華 (2008-2013) and the 2013 上海標檢開幕典禮, enhancing brand visibility and stakeholder engagement.
• Increased media exposure significantly, securing interviews with global networks like NHK and CNN, and establishing strategic partnerships with 湖北衛視.

Digital Transformation and Innovation:

• Successfully launched a comprehensive digital ecosystem, including five company websites, multiple social media platforms (Facebook, Weibo, Sina Blog, Yahoo Blog, Twitter, YouTube, Youku, etc.), driving a substantial increase in online engagement and sales conversions.
• Led a team exhibiting at over 30 trade fairs annually across Hong Kong, China, Japan, the US, and Germany, solidifying our market presence and generating substantial leads.

Budget Management and Vendor Relations:

• Efficiently managed budgets for diverse campaigns, ensuring optimal allocation of resources and achieving cost-effective outcomes.
• Fostered strong relationships with vendors across both Hong Kong and China, ensuring timely and high-quality execution of marketing initiatives.

My leadership has enhanced the company's market position and set new benchmarks in marketing efficiency and effectiveness, contributing to sustained growth and profitability.

• Company Overview: https://speedydesign.com/about.php

Job Duties and Key Achievements in Speedy Design:

• Led and Managed High-Profile Accounts: Successfully managed core corporate clients, including CLP Power, HSBC, Cathay Pacific, and Epson, driving a consistent monthly account volume exceeding HKD 1,000,000.
• Strategic Account Growth: Spearheaded the expansion of key accounts, resulting in a 20% increase in annual revenue within the first two years of engagement.
• Event Coordination Excellence: Orchestrated and executed over 10 high-impact promotional events, including the 玉皇朝動畫電影記者發佈會, 2005 CLP EI Fund Launching and Exhibition, and 2005 CLP Sustainable Energy Curriculum Design and Launching, each achieving a high client satisfaction ratings.
• Media Relations Leadership: Cultivated and maintained relationships with local media, securing over 20 feature articles and interviews annually, significantly enhancing client brand visibility.
• Proposal and Budget Management: Authored and presented over 30 comprehensive proposals and managed budgets, ensuring optimal resource allocation and cost efficiency.
• Vendor and Contractor Coordination
• Agency Recognition: Elevated Speedy Design to become one of the official PR and Design agencies for CLP Power, positioning the agency as a trusted partner in delivering high-quality marketing and communication solutions.

Impact & Leadership:

• Revenue Generation: Contributed to the company's overall revenue growth by consistently exceeding monthly targets, with a personal contribution of over HKD 12,000,000 annually.
• Client Retention: Achieved a 100% client retention rate by delivering exceptional service and innovative marketing strategies, fostering long-term partnerships with key accounts.
• Team Leadership: Mentored and guided a team of 3 account executives, resulting in a 25% increase in project success rates.
• Operational Efficiency: Implemented streamlined proposal development and event coordination processes, reducing project turnaround time.
• Brand Visibility: Enhanced client brand presence through strategic media placements and event activations.