Winnie Cheung
Hong Kong
Summary
Associate director with extensive experience in operations management across diverse business areas. Proven track record of enhancing efficiency and quality through strategic oversight. Strong leadership skills complemented by analytical problem-solving capabilities.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Associate Director – Supply Chain Asia
H&H Group
08.2021 - Current
- Led Asia Supply Chain team overseeing HK, Taiwan, and SEA markets, including demand and supply planning.
- Supported in-market operations and cross-border business initiatives.
- Reported to General Manager of SEA based in Singapore.
- Managed a team of 7 across Hong Kong, Singapore, and Thailand.
- Maintained regional operations while identifying opportunities for synergy and efficiency improvements.
- Developed Standard Operating Procedures and policies across Asia region functions.
- Achieved key supply chain metrics such as inventory turnover and forecast accuracy.
- Renewed 3PL contracts in HK, SG, and TH with savings of 10%, 5%, and 28% respectively.
Senior Supply Chain Manager
Sephora Hong Kong Limited
01.2020 - 08.2021
- Established end-to-end supply chain function for Sephora during four-month store opening period.
- Directed supply chain operations for Hong Kong Retail and Cross Border Business.
- Managed supply chain activities including indirect procurement, supplier management, demand planning, and freight logistics.
- Oversaw 8,000 active SKUs from 130 brands, ensuring timely launch of new products.
- Streamlined internal and external workflows to enhance operational efficiency.
- Executed stock return and clearance plans to manage slow-moving and aging inventory.
- Led in-store inventory accuracy initiatives, maintaining precise stock counts.
- Developed strategies to improve stock turnover from over 300 days to 100 days within one year.
Logistics and Procurement Manager
Amore Pacific Hong Kong Limited
07.2019 - 01.2020
- Led Logistics Department with expanded Indirect Procurement scope, enhancing operational efficiency.
- Implemented cost-saving initiatives across multiple product categories to reduce expenses.
- Coordinated cross-functional teams to align procurement strategies with business objectives.
- Evaluated potential vendors based on price, quality, service, and sustainability criteria.
Marketing Intelligence Manager
Amore Pacific Hong Kong Limited
09.2018 - 07.2019
- Assist to analyze and interpret customer, market and competitor insight and identify strategies for boosting customers' loyalty
- Develop strategic CRM planning and budgeting to drive and enhance ROI to achieve business goal
- Monitor and evaluate the CRM campaign and eStore performance and identify ways for improvement
- Work closely with different stakeholders and departments by providing data and insight relating to CRM perspectives
- Execution of CRM system ( Salesforce ) to drive communication effectiveness
- Conduct Ad Hoc analytic request base on Business Needs
Logistics Manager
Amore Pacific Hong Kong Limited
09.2015 - 07.2018
- Managed demand and forecast planning, overseeing 2,000 SKUs from Korea Headquarters.
- Processed monthly S&OP meetings with Marketing and Operations to align on sales trends.
- Monitored logistics costs against stock levels, proposing optimal buffer stock levels.
- Negotiated service contracts with providers to ensure cost-effective logistics solutions.
- Developed internal and external policies and procedures to enhance efficiency.
- Expanded logistics team from three to eight members in two years.
- Improved S&OP, inventory, and operations processes for brand Etude House within 12 months.
- Supported launch of new Fragrance Brand while facilitating SAP transition from local systems.
Supply Chain and Logistics Manager
Jardine Restaurant Group
07.2007 - 07.2015
- Responsible for supplier selection and negotiation. Identify and Qualify the suppliers who can comply with the procurement and quality assurance policy
- Manage over 1,000 SKUS includes both Food and Non-Food Items to support Daily operation at store level. Accomplish the stock preparation for new promotions
- Negotiate with suppliers on Purchase Price; Delivery terms and conditions; Payment terms; Product Specification and Identify the best option beneficial to the company. Ensure the risks of the company is properly protected by the contracts
- With a contracted 3PL, to monitor the daily operations efficiency and leading to provide efficient support to individual stores.
- To be the key contact with other related departments, communicate clearly and to manage the process internally
- Participate in different inter-department meetings and provide up-to-date information related to Supply Chain and Logistics
Supply Chain Officer
Fonterra Hong Kong
01.2007 - 07.2007
- Coordinate with sales and marketing team to develop purchase forecast
- Daily communication with overseas factories and headquarter supply chain team
- Communicate with local customers about the order and shipment status
- Communicate with internal departments about the order and shipment status
International Logistics Specialist
Lowes Global Sourcing
09.2004 - 01.2007
- Coordination with Overseas Buyers and Replenishment Specialist for order process and follow up
- Report to US head office for any unusual shipment status
- Monitoring of Production Status for special / seasonal program
- Coordinate with Merchandising and Quality Assurance Team to expedite the process
- Daily Communication with vendors in South China and Asia region.
- Assign Contracted Carriers and Vessel for Direct Import Orders
- Arrange inspection according to vendor’s production status
- Check the testing status with Merchandising team
Education
Bachelor - Supply Chain & Logistics
University of Huddersfield
01.2021
Advanced Diploma - Business Administration
Hartford Institute (Singapore)
01.2006
HKCEE & HKAL -
Tak Nga Secondary School
01.2001
Skills
- Microsoft Office Suite
- Enterprise resource planning
- Customer relationship management
- Strategic planning
- Process optimization
- Coaching and mentoring
- Problem-solving
- Strategic thinking
Current Company
H&H Group
Current Position
Associate Director – Supply Chain Asia
Current Remuneration
HK$74,290 x 13 months + Discretionary Bonus (20% of Annual Package)
Expected Remuneration
HK$78,000 - $83,000 x 13 months + Discretionary Bonus
Languages
- Cantonese (Native)
- Mandarin (Fluent)
- English (Fluent)
Key Skills And Experiences
- Proficient in MS Word, Excel, PowerPoint
- Familiar with Data management software
- SOL, SAP, POS, Salesforce
Personal Information
Notice Period: 3 months
Languages
English
Proficient (C2)
C2
Chinese (Mandarin)
Proficient (C2)
C2
Chinese (Cantonese)
Native
Native
Certification
Annual Employee Award 2024 in H&H Group
Timeline
Associate Director – Supply Chain Asia
H&H Group
08.2021 - Current
Senior Supply Chain Manager
Sephora Hong Kong Limited
01.2020 - 08.2021
Logistics and Procurement Manager
Amore Pacific Hong Kong Limited
07.2019 - 01.2020
Marketing Intelligence Manager
Amore Pacific Hong Kong Limited
09.2018 - 07.2019
Logistics Manager
Amore Pacific Hong Kong Limited
09.2015 - 07.2018
Supply Chain and Logistics Manager
Jardine Restaurant Group
07.2007 - 07.2015
Supply Chain Officer
Fonterra Hong Kong
01.2007 - 07.2007
International Logistics Specialist
Lowes Global Sourcing
09.2004 - 01.2007
Bachelor - Supply Chain & Logistics
University of Huddersfield
Advanced Diploma - Business Administration
Hartford Institute (Singapore)
HKCEE & HKAL -
Tak Nga Secondary School