Winnie Chan

• Develop and implement robust product roadmaps that align with corporate objectives and regional growth strategies, utilizing in-depth market insights to drive informed decision-making and foster innovation
• Lead a team while promoting collaboration across marketing, supply chain, and sales to ensure successful product launches and effective alignment with go-to-market strategies
• Perform comprehensive market research and gather customer feedback to uncover trends and opportunities, leading to successful product adaptations that enhance customer experience and satisfaction

• Developed strategic product roadmap and led innovation pipeline development to achieve financial objectives
• Identified integrated programs to support global business strategies and led pilot testing in key markets
• Liaised with agencies to develop beverage naming as well as narratives for program and product launches

Key achievements:

• Led cross-functional team on regional program launch to unlock sweetness customization
• Led 2023 menu revamp grounded on comprehensive market and consumer analysis
• Led regional launch of first partnership beverage with BLACKPINK that successfully drove record high traffic in-store

• Developed marketing and promotional strategy targeting Chinese consumers and tourists in New Zealand for all ELC brands
• Worked with Alipay and Chinese media partners (eg WeChat, Chinese herald, KOL) to execute Chinese media plan and develop assets for Estee Lauder, Tom Ford, Clinique, La Mer
• Assisted General Manager with special projects including channel diversification projects reviewing productivity of existing distribution and identify potential distribution for all ELC brands

• Analyzed product launch potentials and developed distribution and promotional strategies
• Managed sales forecasts and liaised with PR, Sales, and Brand GM to align demand plans
• Managed new product launch information with retail partners and oversee promotional orders from retailers including by store allocation

• Developed and executed annual marketing plan, including marketing strategy, media strategy, promotion strategy, ATL & BTL activations for Unilever Hair Brands
• Led Task Force team (including Customer Marketing, Supply Chain and Finance team) to review rolling forecast, and manage brand P&L to deliver both topline and bottom line profit
• Conducted Nielsen market data analysis and react to competitors’ activities in a timely manner
• Worked closely with external agencies (creative, design, digital, packaging) to deliver key assets and mix elements

Key achievements:

• Key driver of total house brand growth and achieved market share gain in a dropping category
• Launched product extensions for Timotei exclusive to Watsons and doubled market share in a year
• Won ASW Global Supplier Awards Best of the best marketing campaign Asia

Key achievements:

• Turnaround business and regain No.1 house position in Feb 2017
• Created a social video for Anti-bacterial range which won 7 awards including Global Brand Excellence Awards: Best Use of Social Media in Marketing
• Marketing Excellence Awards by Marketing Magazine: Gold in Content Marketing, Silver in Digital Marketing
• Markies Award by Marketing Magazine: Best use of Digital, Best use of Data, Best use of Video

• Supported the Regional Marketing Director in implementing localized marketing strategies and provided toolkits for new launches

• Developed and executed trade promotion activities to enhance brand visibility in key channels