Summary
Overview
Work History
Education
Skills
Approx Age
Personal Information
Training
Career Details
Timeline
Generic

Wing Chow

Food And Beverage (QSR)
Hong Kong

Summary

Experienced executive with a strong background in strategic planning, operational excellence, and organizational leadership. Skilled in driving team collaboration and achieving results through flexible, adaptive approaches. Known for reliability and effective communication. Proficient in financial management, project oversight, and stakeholder engagement.

Overview

34
34
years of professional experience

Work History

Deputy Managing Director

Tamjai International Hong Kong Limited
06.2020 - 11.2024
  • Provided executive-level guidance on important decisions, ensuring alignment with overall strategic goals.
  • Implemented cost-saving measures, resulting in significant reductions in overhead expenses.
  • Optimized resource allocation, ensuring the most effective use of personnel and budgetary resources.
  • Championed change management initiatives that resulted in improved organizational effectiveness and adaptability.
  • Established strong working relationships with colleagues at all levels of the organization, fostering an inclusive corporate culture.
  • Developed comprehensive business plans for new ventures, leading to increased revenue streams.
  • Oversaw financial management activities, including budgeting, forecasting, and risk mitigation strategies.
  • Enhanced company reputation through the development of strategic partnerships and collaborations.

General Manager, Quick Service Restaurant

Café De Coral
09.2015 - 04.2020
  • Reported to the Group Managing Director
  • In charge of quick service restaurant operations of 163 outlets in Hong Kong with full P&L responsibilities
  • Managed an operations team covering outlets staffed by more than 6,000 employees; 9 direct reports responsible for Quality Assurance/Training, marketing, operations, product development
  • Oversaw the smooth operations and development of the outlets and promoted the highest food quality, service and hygiene standards

Assistant General Manager, Quick Service Restaurant

Café De Coral
09.2013 - 09.2015
  • Reported to the Group Managing Director
  • In charge of quick service restaurant operations of 163 outlets in Hong Kong with full P&L responsibilities
  • Managed an operations team covering outlets staffed by more than 6,000 employees; 9 direct reports responsible for Quality Assurance/Training, marketing, operations, product development
  • Oversaw the smooth operations and development of the outlets and promoted the highest food quality, service and hygiene standards

Director, QA & Staff Training, Quick Service Restaurant

Café De Coral
09.2012 - 08.2013
  • Reported to the Group General Manager
  • In charge of quality assurance and staff training for the quick service restaurant business
  • Achievements
  • Set up the Quality Assurance/staff training functions
  • Standardized workflows/process and strengthened operations standards as well as KPI system
  • Balanced operational efficiency vs market demands and enhanced product offerings to drive new sales and customer satisfaction
  • Delivered sales/profit growth against challenging operating environment

Regional General Manager, Southern China

SELECT SERVICE PARTNERS (SSP)
02.2009 - 08.2012
  • Company Overview: A leading dedicated operator of food and beverage brands in travel locations worldwide which operates a comprehensive portfolio of international, national, local & specialty brands, such as Starbucks, Caffe Ritazze, Le Train Bleu, Burger King, Marks & Spencer Simply Food, Bonne Journee, Pizza Hut, Caviar House & Prunier and Upper Crust. It has a long heritage in food and travel, with over 60 years experience in the industry and employs more than 30,000 staff across Over 30 countries.
  • Report to the Managing Director Asia Pacific with full responsibility for the company’s businesses and operations of Hong Kong, Southern China and Taiwan at airport/rail and other tourist locations
  • Responsible for development strategies and driving sales, profit and business development
  • Led a core functional team of 11 direct reports and over 600 staff responsible for operations, marketing, human resources, accounting and finance and training
  • Build and manage key client relationship
  • A leading dedicated operator of food and beverage brands in travel locations worldwide which operates a comprehensive portfolio of international, national, local & specialty brands, such as Starbucks, Caffe Ritazze, Le Train Bleu, Burger King, Marks & Spencer Simply Food, Bonne Journee, Pizza Hut, Caviar House & Prunier and Upper Crust. It has a long heritage in food and travel, with over 60 years experience in the industry and employs more than 30,000 staff across Over 30 countries.
  • Achievements at SSP:
  • Successfully reinforced business performance and promoted to Regional General Manager for Southern China after one year of service
  • Increased revenue by more than 50%, reversing the negative growth rate from -2% to 16% while increasing profit EBITDA form 5% to 16.2%
  • Secured new airport contracts and introduced new brands in Hong Kong e.g Itacho Sushi, Ajisen Ramen, Hung’s Delicacies to strengthen portfolio mix and revenue base
  • Restructured organization and streamlined operations to improve efficiency and productivity; developed and implemented training programs to upgrade staff skills and service mentality
  • Implemented strict cost control disciplines and achieved substantial savings across construction cost, food cost, bid cost while widening supplier base and improving food yield
  • The success at Hong Kong International Airport (where SSP is the largest F&B operator) is recognized as a showcase within SSP; external recognitions include 2011 and 2012 Moodie Report Airport Food and Beverage (FAB) Awards and One of the three best airport restaurant selected by CNN
  • Brought SSP Taiwan to a leading position in travel and leisure sector
  • Terminated loss-making operation in Zhuhai

Country General Manager, Hong Kong

SELECT SERVICE PARTNERS (SSP)
11.2007 - 01.2009
  • Company Overview: A leading dedicated operator of food and beverage brands in travel locations worldwide which operates a comprehensive portfolio of international, national, local & specialty brands, such as Starbucks, Caffe Ritazze, Le Train Bleu, Burger King, Marks & Spencer Simply Food, Bonne Journee, Pizza Hut, Caviar House & Prunier and Upper Crust. It has a long heritage in food and travel, with over 60 years experience in the industry and employs more than 30,000 staff across Over 30 countries.
  • Headhunted to head the Hong Kong business
  • Reported to the Managing Director, Asia Pacific and manage a team of more than 500 employees
  • In charge of corporate strategy formulation and implementation
  • Led an operations management team of 4 to oversee the operations of 31 units under 23 brands at Hong Kong international airport and the Peak
  • Brands represented ranged from Asian and Western fast food brands such as Ajisen Ramen, Itacho Sushi, Itamae Sushi, Hui Lau Shan, Burger King and Popeyes Chicken and Biscuits, to high end dining like Caviar House & Prunier Seafood Bars and the sit-down restaurant of Café Deco
  • Kept exploring new business opportunities to extend business footprint
  • A leading dedicated operator of food and beverage brands in travel locations worldwide which operates a comprehensive portfolio of international, national, local & specialty brands, such as Starbucks, Caffe Ritazze, Le Train Bleu, Burger King, Marks & Spencer Simply Food, Bonne Journee, Pizza Hut, Caviar House & Prunier and Upper Crust. It has a long heritage in food and travel, with over 60 years experience in the industry and employs more than 30,000 staff across Over 30 countries.

Operations Director

CAFÉ DE CORAL
04.2007 - 10.2007
  • Reported to the Group General Manager and Executive Director
  • In charge of restaurant operations of 25 outlets in Hong Kong with full P&L responsibilities
  • Managed an operations team covering outlets staffed by more than 1,000 employees
  • Oversaw the smooth operations and development of the outlets and promoted the highest food quality, service and hygiene standards; also responsible for staff training/development
  • Achievements
  • Developed and completed training programs for management team to upgrade shift supervision skills

Operations Manager

MCDONALD’S RESTAURANTS OF HONG KONG LTD
04.2002 - 03.2007
  • Reported to the Operations Director and responsible for 56 restaurants in Hong Kong Island
  • Independently managed and held accountable for annual business turnover of over HK$600M and its P&L
  • Participated in company annual strategy formulation and implementation planning including menu development
  • Explored new business opportunities to exploit sales potential
  • Coached and developed potential talents to sustain rapid market growth
  • Achievements
  • Increased revenue and profitability while maintaining smooth operations in the field
  • One of the core team member in introducing the McCafe brand extension to the Hong Kong market
  • Received numerous external service excellence and safety awards

Training Consultant

MCDONALD’S RESTAURANTS OF HONG KONG LTD
11.2001 - 04.2002
  • Designed and conduct training classes for all store management team members (restaurant managers, assistant managers, manager trainees, LSM team)
  • Provided field coaching and consultation to store management members
  • Carried out skill verification for each level of restaurant management to ensure their competency reach the company requirement and also help them to continuously grow within the company (career advancement)
  • Achievements
  • Widely recognized within McDonald’s HK as a professional trainer and coach
  • Participated in the service enhancement project to upgrade frontline service quality
  • Provided counseling and support to high potential candidate in the talent development program
  • Promoted employer branding thru college/university career talks

Operations Consultant

MCDONALD’S RESTAURANTS OF HONG KONG LTD
03.2000 - 10.2001
  • Reported to an Operation Manager and assisted in store Management
  • Provided resources and operations expertise to the frontlines
  • Held self and others accountable for achieving corporate results (operation standard and sales/profit target)
  • Coached and developed potential talents to sustain market growth
  • Oversaw the operations of 8 restaurants located in Hong Kong Island and held accountable for annual business turnover of more than HK$75MM
  • Participated in different task forces (market promotion, store operating income, McCafe development) to contribute to operation efficiency improvements and market development; Led local store marketing and mini market concept
  • Supervised store operations, staff retention and recruitment, control restaurant profit and loss, budget and sales building

Restaurant Management

MCDONALD’S RESTAURANTS OF HONG KONG LTD
12.1992 - 02.2000
  • Joined as crew member and given increased responsibilities
  • Operated the flagship store generating the highest sales turnover in Hong Kong Island
  • Won the Award for Best Profit Management
  • Won the Outstanding Manager Award consecutively for two years

Product Development Coordinator (placement year)

HYGRADE FOOD MANUFACTURING COMPANY LIMITED
06.1990 - 11.1991
  • Communicated with customers to identify needs
  • Developed product under specifications
  • Carried out product testing

Education

Master of Business Administration -

City University of Hong Kong

Bachelor of Science (Hons) - Consumer Product Management

London South Bank University

Professional Diploma - Human Resources Management

Hong Kong Management Association

Skills

Strategic planning

Operations management

Budget development and management

Organizational development

Cross-functional team leadership

Digital transformation

Talent coaching and development

Teamwork and collaboration

Approx Age

Early 50s

Personal Information

  • Nationality: Hong Kong Chinese
  • Marital Status: Married

Training

  • Management training for trainers, Hong Kong Management Association, 05/2001
  • Train the trainer, Hong Kong Management Association, 05/2001
  • Real Estate (Retail), McDonald, 05/2001

Career Details

  • General Manager, Quick Service Restaurant, Café De Coral, Hong Kong, 09/2015, Present
  • Assistant General Manager, Quick Service Restaurant, Café De Coral, Hong Kong, 09/2013, 08/2015
  • Director, QA & Staff Training, Quick Service Restaurant, Café De Coral, Hong Kong, 09/2012, 08/2013
  • Regional General Manager, Southern China, SELECT SERVICE PARTNERS (SSP), Hong Kong, 02/2009, 08/2012
  • Country General Manager, Hong Kong, SELECT SERVICE PARTNERS (SSP), Hong Kong, 11/2007, 01/2009
  • Operations Director, CAFÉ DE CORAL, Hong Kong, 04/2007, 10/2007
  • Operations Manager, MCDONALD’S RESTAURANTS OF HONG KONG LTD, Hong Kong, 04/2002, 03/2007
  • Training Consultant, MCDONALD’S RESTAURANTS OF HONG KONG LTD, Hong Kong, 11/2001, 04/2002
  • Operations Consultant, MCDONALD’S RESTAURANTS OF HONG KONG LTD, Hong Kong, 03/2000, 10/2001
  • Restaurant Management, MCDONALD’S RESTAURANTS OF HONG KONG LTD, Hong Kong, 12/1992, 02/2000
  • Product Development Coordinator (placement year), HYGRADE FOOD MANUFACTURING COMPANY LIMITED, Hong Kong, 06/1990, 11/1991

Timeline

Deputy Managing Director

Tamjai International Hong Kong Limited
06.2020 - 11.2024

General Manager, Quick Service Restaurant

Café De Coral
09.2015 - 04.2020

Assistant General Manager, Quick Service Restaurant

Café De Coral
09.2013 - 09.2015

Director, QA & Staff Training, Quick Service Restaurant

Café De Coral
09.2012 - 08.2013

Regional General Manager, Southern China

SELECT SERVICE PARTNERS (SSP)
02.2009 - 08.2012

Country General Manager, Hong Kong

SELECT SERVICE PARTNERS (SSP)
11.2007 - 01.2009

Operations Director

CAFÉ DE CORAL
04.2007 - 10.2007

Operations Manager

MCDONALD’S RESTAURANTS OF HONG KONG LTD
04.2002 - 03.2007

Training Consultant

MCDONALD’S RESTAURANTS OF HONG KONG LTD
11.2001 - 04.2002

Operations Consultant

MCDONALD’S RESTAURANTS OF HONG KONG LTD
03.2000 - 10.2001

Restaurant Management

MCDONALD’S RESTAURANTS OF HONG KONG LTD
12.1992 - 02.2000

Product Development Coordinator (placement year)

HYGRADE FOOD MANUFACTURING COMPANY LIMITED
06.1990 - 11.1991

Bachelor of Science (Hons) - Consumer Product Management

London South Bank University

Professional Diploma - Human Resources Management

Hong Kong Management Association

Master of Business Administration -

City University of Hong Kong

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Wing ChowFood And Beverage (QSR)