Summary
Overview
Work History
Education
Timeline
Generic

Weida (Timothy) Wang

Shanghai

Summary

Bilingual Marketing & Partnerships professional with 3+ years of experience driving cross-cultural projects and Gen-Z brand initiatives. Proven track record in orchestrating high-profile celebrity/influencer campaigns (e.g., IShowSpeed, Novak Djokovic) and negotiating international partnerships from 0 to 1. Deeply passionate about leveraging social trends, influencer networks, and logical project management to accelerate Duolingo’s growth as a Gen-Z icon in China.

Overview

8
8
years of professional experience

Work History

Independent Project Lead

Global Celebrity Partnerships & Marketing Consultant
01.2024 - Current
  • IShowSpeed (Global Top Influencer) China Tour Operations: Spearheaded the groundwork for IShowSpeed's highly anticipated China tour (Shanghai, Chengdu, Chongqing). Reconnected with his core team in the US, successfully securing trust and acting as the exclusive local resource bridge for his 2026/2027 China expansion.
  • Cross-Cultural PR & Resource Integration: Navigated complex local regulations and cultural nuances to vet local agencies and prepare viral, culturally relevant content frameworks (combining Gen-Z trends with his unique persona).
  • Novak Djokovic 2024 Rolex Event: Acted as the lead bilingual coordinator and translator for Djokovic during his Rolex brand activations in China. Managed tight event timelines, orchestrated VIP flows, and ensured flawless communication between global brand teams and local execution agencies.

Project Manager & Overseas Partnerships

CSAA (Chinese Student Athlete Association)
12.2022 - Current
  • Partnership Expansion (1 to X): Initiated and led strategic communication mechanisms with 13 top-tier US boarding schools, building a high-density collaborative network from scratch.
  • Program & Budget Management: Co-designed and executed complex "Education + Sports" cultural exchange programs in collaboration with Chinese Student Associations at US universities. Managed end-to-end timelines, resource allocation, and deliverables.
  • High-Level Delegation Hosting: Directed the itinerary and partnership negotiations for the National Health Commission delegation's visit to McGill University, and the Pinggu Agricultural Delegation's project at UC Davis, demonstrating top-tier cross-cultural diplomacy and project management.

Operations Manager & International Influencer Lead

Shanghai Daobi Education Technology Co., Ltd.
10.2021 - 12.2022
  • Influencer & Creator Supply Chain: Led the recruitment and retention strategy for overseas content creators/tutors, significantly improving resource conversion rates and content quality.
  • UGC Community Building: Designed and launched the "Campus Ambassador" system from the ground up, effectively utilizing micro-influencers to drive word-of-mouth and new user acquisition among Gen-Z students.
  • Campaign Ownership: Conceptualized and executed the "New Oxbridge Journey" brand campaign, aligning creative marketing with business priorities to boost brand visibility.

HR & Event Coordinator

Pepperdine University Chinese Student Association (CSSA)
01.2018 - 07.2021

Event Marketing: Planned and executed large-scale cultural/social events (e.g., Electronic Music Festivals, Career Fairs), driving strong community engagement.

Crisis Leadership & Logistics (2018 Woolsey Fire): Orchestrated the emergency evacuation of students from Malibu to Irvine during the devastating LA wildfires. Demonstrated extreme agility under pressure by securing scarce resources (N95 masks, fuel, emergency rations) and ensuring the rapid, safe relocation of the student community.

Education

Bachelor of Arts - Psychology

Pepperdine University
Malibu
07.2021

Timeline

Independent Project Lead

Global Celebrity Partnerships & Marketing Consultant
01.2024 - Current

Project Manager & Overseas Partnerships

CSAA (Chinese Student Athlete Association)
12.2022 - Current

Operations Manager & International Influencer Lead

Shanghai Daobi Education Technology Co., Ltd.
10.2021 - 12.2022

HR & Event Coordinator

Pepperdine University Chinese Student Association (CSSA)
01.2018 - 07.2021

Bachelor of Arts - Psychology

Pepperdine University
Weida (Timothy) Wang