
Bilingual Marketing & Partnerships professional with 3+ years of experience driving cross-cultural projects and Gen-Z brand initiatives. Proven track record in orchestrating high-profile celebrity/influencer campaigns (e.g., IShowSpeed, Novak Djokovic) and negotiating international partnerships from 0 to 1. Deeply passionate about leveraging social trends, influencer networks, and logical project management to accelerate Duolingo’s growth as a Gen-Z icon in China.
Event Marketing: Planned and executed large-scale cultural/social events (e.g., Electronic Music Festivals, Career Fairs), driving strong community engagement.
Crisis Leadership & Logistics (2018 Woolsey Fire): Orchestrated the emergency evacuation of students from Malibu to Irvine during the devastating LA wildfires. Demonstrated extreme agility under pressure by securing scarce resources (N95 masks, fuel, emergency rations) and ensuring the rapid, safe relocation of the student community.