
Innovative leader with extensive experience in financial planning and operational strategy. Skilled in defining metrics for product effectiveness and driving impactful projects, dedicated to enhancing organizational performance and employee satisfaction.
Being one of the key players to on business resilience after COVID - achieving budget profit target in post COVID era.
Successfully improve the profit margin thru discount detoxing. Discount rate is down by more than 10 ppt as compared to its peak in 2020.
Improve the product performance thru my leadership. 100% sell thru of mooncake for 4 consecutive years. Accelerating limited time offer beverage performance.