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Hi, I’m
WAI HA, BECCA CHENG
SENIOR SALES MANAGER
Hong Kong
Summary
Adaptable and forward-thinking Sales Leader methodical about capturing every business development opportunity with multi-pronged approaches. Focused on continuous improvement of sales numbers through strategic management of teams and monitoring of market trends. Skillfully build connections and remove roadblocks by leveraging apparel industry expertise.
Performance-oriented Sales Leader offering exceptional record of achievement over 20 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
31
years of professional experience
3
Languages
4
years of post-secondary education
Work History
Smart Shirts LimitedHong Kong
Sales Director
10.2012 - 10.2023
Job overview
- Handled various customers like Abercrombie & Fitch, Nordstrom, Target, Patagonia of the USA; Uniqlo of Japan; Hugo Boss, Thomas Pink of EU to name a few.
- Abercrombie & Fitch got 1M units; Nordstrom got 1.8M units; Target got 800K units to name a few.
- Drove team of 26 direct reports in items distribution, merchandising and supply management.
- Y2015 started to lead the transition of the sales function from Hong Kong office to company Sri Lanka and Vietnam office.
- Presented woven dress or casual shirts, cut & sewn knits and bottoms for both Men's and Women at industry trade shows and client-sponsored events.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Hired, trained and built high-performing team of sales representatives.
Smart Shirts LimitedHong Kong
Senior Sales Manager
04.2012 - 09.2012
Job overview
- Handled various customers like Abercrombie & Fitch, Nordstrom, Target, Patagonia of the USA; Hugo Boss, Thomas Pink of EU to name a few.
- Drove team of 15 direct reports in items distribution, merchandising and supply management.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
Smart Shirts LimitedHong Kong
Sales Manager
03.2009 - 03.2012
Job overview
- Handled various customers like Abercrombie & Fitch, Nordstrom, Target, Patagonia of the USA; Hugo Boss, Thomas Pink of EU to name a few.
- Drove team of 10 direct reports in items distribution, merchandising and supply management.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Resolved customer issues quickly to close deals and boost client satisfaction.
Smart Shirts LimitedHong Kong
Assistant Sales Manager
09.2006 - 02.2009
Job overview
- Handled various customers like Abercrombie & Fitch of the USA; Cortefiel, Springfield of EU to name a few.
- Generated sales report to help upper management make effective decisions and sales plans.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Conducted daily effective sales huddles with 4 person team to focus on behaviors that would convert to sales.
- Strengthened performance by applying excellent program and project leadership skills.
Smart Shirts LimitedHong Kong
Senior Sales Executive
06.2006 - 09.2006
Job overview
- Handled various customers like Abercrombie & Fitch of the USA; Cortefiel, Springfield of EU.
- Facilitated relationships with target accounts through implementation of proven networking methods.
- Generated sales report to help upper management make effective decisions and sales plans.
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
May Department Stores International, Inc.Hong Kong
Senior Market Representative
05.2003 - 04.2006
Job overview
- The Company a USA Department Store which operated over 400 stores. It merged with Federated (FDS) in Y2005.
- Captured 20% business in SUM05 by injecting a new intimate vendor.
- Achieved over 98% on-time approval and shipment in few years time.
- Generated reports to support development and implementation of marketing plans.
- Created and distributed surveys for data collection and analysis.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Drove team of 1 direct report in items distribution, merchandising and supply management.
Linkage (Far East) LimitedHong Kong
Senior Merchandiser
09.1998 - 04.2003
Job overview
- A global sourcing group with regional offices in Asia. It owned a brand in States which wholesales to USA department stores.
- Achieved US$40 million sales, got more out of the Boy's jeans business, by ensuring better up-front classification planning and division execution.
- Implemented a fully integrated logistics system to upgrade efficiency.
- Worked closely with management in observing and actively monitoring sales.
- Developed and maintained effective communication strategies to deliver necessary details to project teams.
Li & Fung (Trading) LimitedHong Kong
Merchandiser
04.1998 - 08.1998
Job overview
- Answered customer questions regarding store merchandise, department information, and pricing.
- Updated pricing and signage to complete product displays and educate customers.
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
Chasewin (Hong Kong) Limited ; (Konmost International Limited)Hong Kong
Assistant Merchandiser ; Merchandiser
06.1994 - 03.1998
Job overview
- A global sourcing group with regional offices in Asia. It owned quota business as well.
- Developed a new account in direct business with JC Penney from Y1995 which earned over US$20 million business per year.
- Gained US$5 million per year by starting Boy's jeans business with Seoul.
- Established strong vendor relationships to maintain and support business.
- Drove team of 3 direct reports in items distribution, merchandising and supply management.
Josewell LimitedHong Kong
Assistant Merchandiser
11.1993 - 05.1994
Job overview
- A global sourcing group with regional offices n Asia, with 15 employees. Business with USA market with production in Mainland China.
- Developed an audit program for development samples.
Hoayun LimitedHong Kong
Purchasing Clerk
07.1992 - 10.1993
Job overview
- A firm, with 10 employees including foreign sales teams, specialized in ready garment stock wholesales to USA, Korea and Singapore markets.
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
- Interviewed suppliers and asked for quotes to determine best possible pricing for materials purchasing.
- Managed large product inventories and placed orders when product levels were running low.
Education
FranklinCoveyHong Kong
from What Matters Most - Time Management Workshop
12.2004 - 12.2004
Psychological AssociatesHong Kong (St. Louis, USA)
from Certificate of Achievement For Leadership
09.2004 - 09.2004
Vocational Training Council - Technical InstituteKwun Tong, Hong Kong
from Certificate in Clothing (Merchandising) PTE
09.1995 - 07.1998
The Hong Kong Management AssociationHong Kong
from Certificate On Purchasing And Supply Management
06.1993 - 09.1993
Bethel High SchoolHong Kong
from High Level
09.1991 - 06.1992
Skills
Sales planning
undefinedSoftware
速成輸入法
Additional Information
Work Availability : 20th November, 2023 onwards
Timeline
Sales Director
Smart Shirts Limited
10.2012 - 10.2023
Senior Sales Manager
Smart Shirts Limited
04.2012 - 09.2012
Sales Manager
Smart Shirts Limited
03.2009 - 03.2012
Assistant Sales Manager
Smart Shirts Limited
09.2006 - 02.2009
Senior Sales Executive
Smart Shirts Limited
06.2006 - 09.2006
FranklinCovey
from What Matters Most - Time Management Workshop
12.2004 - 12.2004
Psychological Associates
from Certificate of Achievement For Leadership
09.2004 - 09.2004
Senior Market Representative
May Department Stores International, Inc.
05.2003 - 04.2006
Senior Merchandiser
Linkage (Far East) Limited
09.1998 - 04.2003
Merchandiser
Li & Fung (Trading) Limited
04.1998 - 08.1998
Vocational Training Council - Technical Institute
from Certificate in Clothing (Merchandising) PTE
09.1995 - 07.1998
Assistant Merchandiser ; Merchandiser
Chasewin (Hong Kong) Limited ; (Konmost International Limited)
06.1994 - 03.1998
Assistant Merchandiser
Josewell Limited
11.1993 - 05.1994
The Hong Kong Management Association
from Certificate On Purchasing And Supply Management
06.1993 - 09.1993
Purchasing Clerk
Hoayun Limited
07.1992 - 10.1993
Bethel High School
from High Level
09.1991 - 06.1992
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