Veronica Lumy

Supplier Relationship Management

• Established strong relationships with big CPGs in regional level, ensuring long-term partnerships and repeat business; resulted in double-digit growth of the business as well as increased in advertisement
• Worked closely with local team to ensure cross-functional efficiency, provided guidance & initiative recommendation for business growth.

Category Management

• Identified category growth opportunities for temperature-controlled categories (bread, dairy, eggs, fruits, vegetables, meat, seafood) for countries across APAC.

Project Management

• Pioneered in the set up of temperature-controlled categories, created strategy & business case for profitability.
• Cross-functional work with marketing, operations, supply chain, pricing, assortment to ensure in-market efficiency.

• Led a team of Category Managers on categories such as bread, fruits, vegetables, meat, seafood with annual sales > 100mil
• Developed over-arching campaign "Freshtival" for fresh & frozen categories to increase basket penetration & new customers acquisition in a most cost-effective way.
• Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers, brought categories to a vast expansion of 3x sales

Category Executive

• Managed fruits, desserts, bakery, RTE, hot-food counter
• Private Label development
• New suppliers sourcing & partnership acquisition
• Sales & profit analysis, identified untapped segments

Admin Executive

• Personal Assistant for Operations Director
• Project Management, stock-take planning for 400 stores islandwide

Store Manager

• In-charge of CBD area with high gross sales >1.2million
• Responsible for hiring, training & staff retention