Venus Ng
Hong Kong ,Wechat
Summary
Highly skilled sales and marketing professional with a proven track record of creating and implementing successful strategies, regardless of scale or budget. Demonstrates exceptional ability in maximizing profits within limited resources. Conducts thorough market research, develops strategic reports, and effectively organizes and promotes impactful marketing campaigns. Consistently achieves a high sales close rate through proactive pursuit of new leads. Recognizes the significance of collaborating with customers and executives, while also prioritizing the informed and motivated engagement of staff.
Overview
2023
2023
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Director of Sales & Marketing
Angsana (Banyan Tree)
3 2023 - 5 2024
- Develop and oversee the implementation of sales & marketing strategies aligned with company’s goals and objectives
- Successfully led a team of employees to achieve and exceed sales targets by implementing effective MICE campaign programs (increase 9% Q1 2024 MICE revenue vs 2023 Q1)
- Developed and executed strategies and business plans with tactics and actions via SMART accordingly
- Manage and review Sales Team and create teamwork approach and create a strong collaboration and disciplined sales team to achieve their individual sales goals (increase 6% on Q1 2024 vs Q1 2023 on Catering revenue)
- Increase Digital and E-marketing include wechat mall revenue and Daoyin revenue by 12% on Q1 2024 vs Q1 2023
- Drive sales performance by setting targets, managing pipelines and implementing effective sale tactics to achieve revenue goals
- Identify different travel agents and business partners on different packages and rate campaigns
- Develop advertising and business promotion budgets alignment with annual marketing plan
- Ensure the budget allocations are strategically optimized to support promotional activities effectively
- Regularly review budget performance and adjust allocations based on campaign success and market dynamics
- Implemented a new CRM system to streamline sales processes and improve customer relationship management
- Conducted market research and analysis to identify new opportunities for business growth and expansion
- Marketing strategy and brand management by develop comprehensive marketing plans include digital marketing, ecommerce, advertising, branding and PR activities
Director of Sales & Marketing
InterContinental Chongqing Raffles City
12.2021 - 10.2022
- Led the Catering Team on 4 wedding shows on 2023 and achieve CNY 1Million per wedding show
- Increase 13% of non-producing accounts to active accounts
- Increase 5% room revenue on upsell club & suite rooms compared with 2021
- Analyze current pricing strategies and room occupancy trends for club and suite rooms
- Expand & increase business rewards members by 3.5% on Q1&2 compared with 2021
- Launch targeted marketing campaigns to attract new business and reward members
- Maximize Catering revenue by offering premium pricing on key dates
- Identify high demand dates for catering events and adjust pricing strategies
- Increase 32% of hotel revenue via hotel wechat shop & livestream channel
- Implement dynamic pricing strategies to capitalize on demand fluctuations
- Increase MICE & Event business by 4% and improve conversion ratio by 15% by identify target markets and industries for MICE & Event business growth
- Offer incentives and or discounts for early bookings and repeat clients
- Participate Annual Revenue Plan, Marketing Budget & Forecast
- Collaborate with different KOL from Little Red Book
- Increase the frequency of Dou yin live broadcast on promoting our hotels and increase followers and fans and increase revenue
Director of Marketing
Four Seasons Hotel Tianjin
09.2018 - 10.2021
- Implement different strategies for maximize hotel revenue by revenue analysis and understand competitors pricing strategy through RevPar performance
- Identify areas for improvement and develop targeted strategies to boost RevPar
- Adjust pricing strategies, optimize room occupancy and enhance revenue streams through ancillary services
- Perform regular competitive analysis to benchmark performance against competitor hotel
- Identify market trends and opportunities to capitalize on competitor weakness
- Introduce innovative staycation packages to drive sales
- Work on yearly Marketing Plan by different marketing strategies and action plans
- Collaborate with Marketing Team to promote packages efficiency to target audiences
- Identify and target RFP accounts and benchmark pricing
- Regular account review for Corporate and Group bookings to ensure booking accuracy
- Provide personalized service and incentives to corporate clients and group bookings to drive loyalty and repeat business
- Continue review competitor hotels to identify areas of improvement
- Formulate recommendations for product and service enhancements to stay competitive
- Develop targeted marketing campaigns to attract guests from different segments and channels
- Collaborate with Corporate and Regional initiative and drive synergy
- Collaborate with cross-functional teams to ensure a cohesive approach to selling and promotion efforts
Regional Director of Sales - Hong Kong
Dorsett Hospitality International
02.2016 - 09.2018
- Develop and start up the Regional Office in Hong Kong
- Build brand marketing by implement Dorsett Hospitality include D Collection, Dorsett hotels and Silka hotels include Hong Kong, China, Malaysia, UK and affiliated properties include Agora Hospitality International by different marketing campaigns and promotions
- Analyze and build group pricing and incentive plan for key PCO and travel agents on different periods
- Target RFP accounts for using 3 properties or more to build corporate base business
- Implement and setup CRM for hotel loyalty program
- Attend different trade shows and sales trip and represent Dorsett Hospitality International brand globally
- Collaborate with Clubs, Associations and Schools for their summer and winter groups
- Liaise with PR and E-commerce on different marketing programs
- Analyze market trend and share feedback to Management and colleagues with tactical actions
- Attend Owners Meetings and share update market situations and introduce different strategies
Director of Sales
Four Seasons Hotel Shenzhen
04.2013 - 02.2016
- Pre-opening team on setup hotel pricing on different segments and classification
- Pre-opening team on staff recruitment, training and job specification
- Co-operate with Director of Marketing on different strategies planning and execution
- Collaborate with Revenue Manager on different needed period pricing
- Collaborate with Sales Team on different promotion plans to different clients
- Quarterly review with Sales Team members on their goal vs actual production
- Drive and develop corporate accounts and expand RFP accounts
- Promote and cross sell Food & Beverage Dining and increase revenue
- Review market analysis and understand competitors performances
- Participate sales team on their daily sales call and share best practices
- Collaborate with Director of Catering on increase MICE group business
Director of Sales
Futian Shangri-la Shenzhen
08.2011 - 02.2013
- Work closely with Director of Sales & Marketing to develop different promotions and strategies
- Increase no# of RFP accounts year over year and maintain existing no# of RFP accounts and increase ADR
- Increase 10% of local active corporate accounts and increase 3% ADR versus 2011 year end
- Work with Revenue Manager on different periods and pricing
- Monitor sales team performance on achieve sales target and account review
- Generate MICE group leads by offering various promotion campaigns
- Increase MICE database and promote hotel as MICE hotel and implement different incentive programs for PCO and travel planners
- Attend different trade shows and promote hotel to the market and increase awareness
- Work closely with Regional Office on cross selling different properties
- Build and maintain good relationship with Government, Club, Associations and Chambers on getting first-hand city information and generate leads
- Arrange and organize events and fellowship on maintain client relationship
Director of Sales & Marketing
House 1881 Hullett House Hotel
09.2010 - 08.2011
- Report directly with General Manager and Executive Committee member to develop different promotions and business strategies
- Drive hotel and being part of the Leading Hotels of the World group member
- Closely monitor hotel situation and maximize hotel revenue include Event, Guestrooms and restaurants
- Implement and launch different Food & Beverage promotions and market campaign
- Increase the presence on different e-commerce activities and increase hotel positioning
- Implement on different hotel event pricing base on different periods
- Tailor-made different menu for different clients and upsell
- Launch hotel promotion plan on different channels and social media platforms
Director of Sales
JW Marriott Hong Kong
04.2009 - 09.2010
- Collaborate with Director of Sales & Marketing to develop different promotions and strategies
- Increase no# of RFP accounts year over year and maintain existing no# of RFP accounts and increase ADR
- Increase no# of local corporate accounts and increase ADR
- Work closely with Revenue Manager on different period pricing
- Monitor sales team performance on achieve their sales target
- Generate MICE group leads and increase conversion ration
- Build and promote hotel as MICE hotel and implement different incentive programs for PCO and travel planners
- Supervise Account Management Team on daily operations and provide feedback & trainings
- Attend different trade show and promote hotel
- Work closely with Regional Office on cross selling different properties
Director of Sales
The Ritz-Carlton Millenia Singapore
01.2008 - 03.2009
- Report with Director of Sales & Marketing and setup satellite office in Hong Kong
- Generate leads from Hong Kong, Shenzhen, Guangzhou include corporate accounts, MICE, Catering
- Travel towards Hong Kong and Singapore every 6 months and share market update
- Work closely with Hong Kong key corporate accounts and increase group business
- Work closely with Hong Kong DMC on promoting hotel for MICE destination
- Maintain close relationship of key travel manager on increase Corporate clients base
- Work with different airlines and travel agents and implement different hotel programs
- Identify key travel agents in Shenzhen, Guangzhou and Macau on promoting hotel
- Attend trade shows in Hong Kong and Singapore for promoting hotel
- Work closely with Regional Office on cross selling different properties
Director of Business Travel
The Ritz-Carlton Hong Kong
07.2003 - 12.2007
- Work closely with Director of Sales on maximize hotel revenue
- Supervise Corporate Sales Team performance include daily job and account activities
- Acquisition on new corporate accounts and improve ADR
- Retention on existing accounts and upsell club & suite rooms
- Brainstorm with Corporate Team and propose strategies with DOS
- Analyze market information with action plans and different markets
Education
Executive Decision Making - Strategic Thinking & Scenario Planning
Cornell University
01.2012 - 01.2013
Master of Management - Honors
Macquarie University
01.2002 - 01.2006
Bachelor of Arts - in Hotel & Catering Management
Hong Kong Polytechnic University
01.1998 - 01.2000
Higher Diploma - in Hotel Management
Hong Kong Polytechnic University
01.1993 - 01.1996
Skills
Microsoft Office
Word
Excel
Power Point
Opera, Delphi, Siteminder, Salesforce
Adobe Illustrator & Photoshop
CRM Software
Additional Information
- Sales & Marketing Management
- Customer Relationship Management (CRM)
- Market Analysis & Competitive Strategy
- Digital Marketing & E-commerce
- Team Leadership & Development
- MICE & Event Management
- Budget Management & Forecasting
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Director of Sales & Marketing
InterContinental Chongqing Raffles City
12.2021 - 10.2022
Director of Marketing
Four Seasons Hotel Tianjin
09.2018 - 10.2021
Regional Director of Sales - Hong Kong
Dorsett Hospitality International
02.2016 - 09.2018
Director of Sales
Four Seasons Hotel Shenzhen
04.2013 - 02.2016
Executive Decision Making - Strategic Thinking & Scenario Planning
Cornell University
01.2012 - 01.2013
Director of Sales
Futian Shangri-la Shenzhen
08.2011 - 02.2013
Director of Sales & Marketing
House 1881 Hullett House Hotel
09.2010 - 08.2011
Director of Sales
JW Marriott Hong Kong
04.2009 - 09.2010
Director of Sales
The Ritz-Carlton Millenia Singapore
01.2008 - 03.2009
Director of Business Travel
The Ritz-Carlton Hong Kong
07.2003 - 12.2007
Master of Management - Honors
Macquarie University
01.2002 - 01.2006
Bachelor of Arts - in Hotel & Catering Management
Hong Kong Polytechnic University
01.1998 - 01.2000
Higher Diploma - in Hotel Management
Hong Kong Polytechnic University
01.1993 - 01.1996
Director of Sales & Marketing
Angsana (Banyan Tree)
3 2023 - 5 2024