Uday Kumar Shrestha
Kathmandu,Nepal
Summary
Proven leader in sales and marketing, adept at steering teams towards exceptional growth, evidenced by a 15% CAGR at Asian Paints Nepal Pvt. Ltd. Specializes in brand management and possesses outstanding communication skills, successfully launching 10 new products and achieving a significant market share increase.
Overview
16
16
years of professional experience
Work History
Head - Sales, Activation and Marketing
Asian Paints Nepal Pvt. Ltd. (Paints & Bath)
2020.07 - Current
- Led sales, activation and marketing team of 105 members with clear guidance of secondary sales led primary sales agenda.
- Developed sales strategy with robust execution to ensure 15% CAGR in last 4 yrs.
- Identified and worked on opportunities like low market share towns, New Products to gain 5% MS gain in 4 yrs.
- Built and developed activation department in order to support secondary sales and liquidation. Activation contributed 40% of primary sales in 23-24.
- Acted as team leader and worked with cross functional teams to develop 10 new products in four years. New Product contributed 15% of total sales in 23-24.
- Demonstrated leadership skills in managing projects of new business like Bath fittings from concept to completion. Bath business launched in 2021 gained market share of 5% in 2023-24.
- Excellent communication skills, both verbal and written.
- Developed team members by identifying training requirements and capability enhancing programs involving product and dealer management, product training etc.
- Demonstrated high level of initiative and creativity while tackling difficult tasks
Senior Area Sales Manager
Britannia Nepal Private Limited (Biscuit Industry)
2017.04 - 2020.06
- Led and developed sales team of National Distributor of 25 members.
- Created sales and distribution model appointing new national distributor and worked on channel/town level numeric distribution. Increase number of dealers from 70 to 105 in three years. Net distribution increased from 50% to 65%.
- Drove and ensured execution of all sale and marketing initiative leading to CAGR growth of 20% in three years.
- Coordinated with logistic team for placement of trucks and dispatch of stocks from India factory.
- Nepalization of Britannia : Developed local Good Day thematic campaign in local language.
- Received Britannia Chairman's award winner for year 2017-18
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Exceeded targets by building, directing, and motivating high-performing sales team
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics
- Forecasted sales and established processes to achieve sales objectives and related metrics
Senior Manager (Sales & Marketing)
CG Exim (Nepal) Pvt. Ltd. Japan Tobacco Intl (JTI)
2013.09 - 2017.04
- Built and developed team and distribution network for JTI cigarette business in Nepal. Product placement in 6000 outlets across 6 top towns in first year of launch.
- Worked closely with Purchase, Logistic, Legal & Warehouse team to ensure import of stock.
- Launched Camel and Winston cigarette in Nepal in highly competitive cigarette industry.
- Developed ideas of using promotional team to promote cigarette in highly regulated industry.
- Ensured exclusive tie-up with premium hotel, restaurant and casino to increase consumer touch points.
Associate Manager – Marketing
Dabur Nepal Pvt. Ltd (FMCG Industry)
2010.07 - 2013.08
- Planned, developed and directed marketing efforts for Real juice and Consumer Care products.
- Tracked consumer and market insight by reviewing matrices such as sales volume, market share, pricing, distribution and by conducting marketing research
- Developed and successfully ran thematic media based campaign in Real, Hajmola, Dabur Chyawanprash and Dabur Honey
- Developed and successfully ran BTL based occasion: Hajmola Gaijatra Mahotsab 2069 – one of the biggest comedy based event, “Real School of Nepal”- school based event, Real Mixology” event – Cocktail based promotional event in hotel and restaurant.
- Managed media planning, media agency and ensured best rates through negotiation in mass media.
Assistant Manager- Marketing
CG Foods (Nepal) Pvt. Ltd (Instant Noodle Ind)
2008.09 - 2010.07
- Planned,developed and directed marketing efforts for Wai Wai instant noodles – No. 1 instant noodles brand in Nepal
- Managed external marketing partners such as advertising agencies for development of media campaigns. Assisted in developing campaigns of Wai Wai Gyanodaya.
- Managed media planning, scheduling for TV & FM promotion.
- Developed monthly and annual sales overview plan.
- Managed BTL campaign to promote Wai Wai in rural Nepal to enhance sales in rural market.
Education
MBA - Marketing
Kathmandu University School of Management (K.U)
Lalitpur, Nepal12.2008
Bachelor of Science - Zoology
Sankardev College
Shillong, Meghalaya, India09.2005
High School Diploma -
KV Happy Valley School
Shillong, Meghalaya, India04.2005
Skills
- Supervision and leadership
- Sales and Distribution
- Brand management
- Excellent Communication
- Problem-Solving
- Organizational Skills
- Team Management
Timeline
Head - Sales, Activation and Marketing
Asian Paints Nepal Pvt. Ltd. (Paints & Bath)
2020.07 - Current
Senior Area Sales Manager
Britannia Nepal Private Limited (Biscuit Industry)
2017.04 - 2020.06
Senior Manager (Sales & Marketing)
CG Exim (Nepal) Pvt. Ltd. Japan Tobacco Intl (JTI)
2013.09 - 2017.04
Associate Manager – Marketing
Dabur Nepal Pvt. Ltd (FMCG Industry)
2010.07 - 2013.08
Assistant Manager- Marketing
CG Foods (Nepal) Pvt. Ltd (Instant Noodle Ind)
2008.09 - 2010.07
MBA - Marketing
Kathmandu University School of Management (K.U)
Bachelor of Science - Zoology
Sankardev College
High School Diploma -
KV Happy Valley School
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