Uday Kumar Shrestha
Kathmandu,Nepal
Summary
Proven leader in sales and marketing, adept at steering teams towards exceptional growth, evidenced by a 15% CAGR at Asian Paints Nepal Pvt. Ltd. Specializes in brand management and possesses outstanding communication skills, successfully launching 10 new products and achieving a significant market share increase.
Overview
16
16
years of professional experience
Work History
Head - Sales, Activation and Marketing
Asian Paints Nepal Pvt. Ltd. (Paints & Bath)
07.2020 - Current
- Led sales, activation and marketing team of 105 members with clear guidance of secondary sales led primary sales agenda.
- Developed sales strategy with robust execution to ensure 15% CAGR in last 4 yrs.
- Identified and worked on opportunities like low market share towns, New Products to gain 5% MS gain in 4 yrs.
- Built and developed activation department in order to support secondary sales and liquidation. Activation contributed 40% of primary sales in 23-24.
- Acted as team leader and worked with cross functional teams to develop 10 new products in four years. New Product contributed 15% of total sales in 23-24.
- Demonstrated leadership skills in managing projects of new business like Bath fittings from concept to completion. Bath business launched in 2021 gained market share of 5% in 2023-24.
- Excellent communication skills, both verbal and written.
- Developed team members by identifying training requirements and capability enhancing programs involving product and dealer management, product training etc.
- Demonstrated high level of initiative and creativity while tackling difficult tasks
Senior Area Sales Manager
Britannia Nepal Private Limited (Biscuit Industry)
04.2017 - 06.2020
- Led and developed sales team of National Distributor of 25 members.
- Created sales and distribution model appointing new national distributor and worked on channel/town level numeric distribution. Increase number of dealers from 70 to 105 in three years. Net distribution increased from 50% to 65%.
- Drove and ensured execution of all sale and marketing initiative leading to CAGR growth of 20% in three years.
- Coordinated with logistic team for placement of trucks and dispatch of stocks from India factory.
- Nepalization of Britannia : Developed local Good Day thematic campaign in local language.
- Received Britannia Chairman's award winner for year 2017-18
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Exceeded targets by building, directing, and motivating high-performing sales team
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics
- Forecasted sales and established processes to achieve sales objectives and related metrics
Senior Manager (Sales & Marketing)
CG Exim (Nepal) Pvt. Ltd. Japan Tobacco Intl (JTI)
09.2013 - 04.2017
- Built and developed team and distribution network for JTI cigarette business in Nepal. Product placement in 6000 outlets across 6 top towns in first year of launch.
- Worked closely with Purchase, Logistic, Legal & Warehouse team to ensure import of stock.
- Launched Camel and Winston cigarette in Nepal in highly competitive cigarette industry.
- Developed ideas of using promotional team to promote cigarette in highly regulated industry.
- Ensured exclusive tie-up with premium hotel, restaurant and casino to increase consumer touch points.
Associate Manager – Marketing
Dabur Nepal Pvt. Ltd (FMCG Industry)
07.2010 - 08.2013
- Planned, developed and directed marketing efforts for Real juice and Consumer Care products.
- Tracked consumer and market insight by reviewing matrices such as sales volume, market share, pricing, distribution and by conducting marketing research
- Developed and successfully ran thematic media based campaign in Real, Hajmola, Dabur Chyawanprash and Dabur Honey
- Developed and successfully ran BTL based occasion: Hajmola Gaijatra Mahotsab 2069 – one of the biggest comedy based event, “Real School of Nepal”- school based event, Real Mixology” event – Cocktail based promotional event in hotel and restaurant.
- Managed media planning, media agency and ensured best rates through negotiation in mass media.
Assistant Manager- Marketing
CG Foods (Nepal) Pvt. Ltd (Instant Noodle Ind)
09.2008 - 07.2010
- Planned,developed and directed marketing efforts for Wai Wai instant noodles – No. 1 instant noodles brand in Nepal
- Managed external marketing partners such as advertising agencies for development of media campaigns. Assisted in developing campaigns of Wai Wai Gyanodaya.
- Managed media planning, scheduling for TV & FM promotion.
- Developed monthly and annual sales overview plan.
- Managed BTL campaign to promote Wai Wai in rural Nepal to enhance sales in rural market.
Education
MBA - Marketing
Kathmandu University School of Management (K.U)
Lalitpur, Nepal12.2008
Bachelor of Science - Zoology
Sankardev College
Shillong, Meghalaya, India09.2005
High School Diploma -
KV Happy Valley School
Shillong, Meghalaya, India04.2005
Skills
- Supervision and leadership
- Sales and Distribution
- Brand management
- Excellent Communication
- Problem-Solving
- Organizational Skills
- Team Management
Timeline
Head - Sales, Activation and Marketing
Asian Paints Nepal Pvt. Ltd. (Paints & Bath)
07.2020 - Current
Senior Area Sales Manager
Britannia Nepal Private Limited (Biscuit Industry)
04.2017 - 06.2020
Senior Manager (Sales & Marketing)
CG Exim (Nepal) Pvt. Ltd. Japan Tobacco Intl (JTI)
09.2013 - 04.2017
Associate Manager – Marketing
Dabur Nepal Pvt. Ltd (FMCG Industry)
07.2010 - 08.2013
Assistant Manager- Marketing
CG Foods (Nepal) Pvt. Ltd (Instant Noodle Ind)
09.2008 - 07.2010
MBA - Marketing
Kathmandu University School of Management (K.U)
Bachelor of Science - Zoology
Sankardev College
High School Diploma -
KV Happy Valley School
Similar Profiles
Hitesh PrajapatiHitesh Prajapati
Chief Sales Executive at Asian paints Ltd Bath fittings DivisionChief Sales Executive at Asian paints Ltd Bath fittings Division
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
Santu GurungSantu Gurung
Customer Service Cashier at Suryodaya Paints Nepal Pvt LtdCustomer Service Cashier at Suryodaya Paints Nepal Pvt Ltd