Tsuey Ling Lee
Product Manager
New Taipei City
Summary
Dynamic and results-oriented Marketing roles with over 5 years of experience in developing and executing comprehensive marketing strategies across industries. Market analysis skill and business insight to drive brand awareness, customer engagement, and revenue growth for DKSH. Dedicated to delivering innovative marketing solutions that align with organizational objectives and meet the expectations in a fast-paced environment.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Product Manager
DKSH Taiwan Ltd.
08.2022 - Current
- Launched successful products by conducting thorough market research and identifying customer needs.
- Created and managed social media campaigns to increase brand engagement.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Coordinated project planning and execution with team members and team leads.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Directed planning and budgeting efforts.
- Liaised with clients to better understand business needs and current market landscape.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Proved successful working within tight deadlines and a fast-paced environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
Marketing Specialist
Siemens Healthineers
09.2020 - 08.2022
- Researched and evaluated potential new markets and products.
- Enhanced brand awareness through the execution of successful promotional events and activations.
- Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
- Supported sales team members through regular training on product updates, messaging, and value propositions to increase their effectiveness in selling our solutions.
- Developed comprehensive go-to-market plans that addressed pricing, promotion, distribution, and competitive analysis elements for successful product launches.
Marketing Specialist
Sysmex Taiwan Co. Ltd.
01.2018 - 09.2020
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Negotiated prices, terms of sales and service agreements.
- Generated advertising brochure for vendor use.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Optimized new product strategies by identifying market trends and analyzing consumer preferences.
- Identified appropriate marketing channels and target customers for campaigns.
Application Specialist
Roche Diagnostics Corporation
09.2012 - 12.2017
- Collaborated with marketing teams to promote product offerings at industry events, increasing brand visibility and generating leads.
- Translated technical concepts and information into terms parties could easily comprehend.
- Reduced project timelines by effectively managing resources and prioritizing tasks based on urgency and importance.
Education
Bachelor of Science - Biotechnology And Laboratory Science in Medicine
National Yang-Ming University
Taiwan 04.2001 -
Skills
Data Analysis
undefinedTimeline
Product Manager
DKSH Taiwan Ltd.
08.2022 - Current
Marketing Specialist
Siemens Healthineers
09.2020 - 08.2022
Marketing Specialist
Sysmex Taiwan Co. Ltd.
01.2018 - 09.2020
Application Specialist
Roche Diagnostics Corporation
09.2012 - 12.2017
Bachelor of Science - Biotechnology And Laboratory Science in Medicine
National Yang-Ming University
04.2001 -
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