TRACY SO
Executive Deputy General Manager
Kowloon Bay
Summary
Dynamic media professional with over 16 years of experience, including 8 years in team management leading diverse teams of over 80 members. Proven expertise in strategic planning and execution, ensuring alignment with organizational goals while fostering a collaborative environment. Strong leadership skills inspire and motivate teams to achieve exceptional results, leveraging financial acumen and robust stakeholder relationships to drive business growth. Equipped with exceptional problem-solving abilities and communication skills, poised to tackle new challenges and contribute meaningfully to organizational success.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Executive Deputy General Manager
Sing Tao News Corporation Limited
04.2025 - 09.2025
- Expanded market presence by identifying new business opportunities and forging strategic partnerships.
- Conducted comprehensive market research to guide development of highly successful new service offering.
- Developed strategic partnerships with industry leaders, enhancing company reputation and access to new customers.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Senior Business Director
Hong Kong Economic Times
06.2009 - 04.2022
- New Business development & Relationship Maintains with different corporate clients ,advertising agencies, creative agencies & PR agencies
- Provide Dynamic Marketing Planning & Proposal to clients by full range of solutions from Print to Digital , video shooting, booklet, ebook , theme page , seminar and event etc.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Monitor editorial team, video team , event team to deliver project on track with outstanding performance.
Customer Service Representative
Tele Teach (Hong Kong Limited)
06.2007 - 02.2009
- Promote company products & services to potential customers by telemarketing calls.
- Reponse to customers’ enquriries, concerns and requests
Education
國情研修
中國人民大學
北京 04.2001 -
Diploma in Creative Advertising - Multimedia (Distinction)
The Chinese University of Hong Kong
05.2012
國情研修
中國浦東幹部學院
上海Bachelor of Science (Honours) - Creative Media (BScCM) with Minor in Marketing
City University of Hong Kong
07.2009
Skills
- Marketing Promotion
- Brand Building
- Event Management
- Web Design
- Graphic Design
- Video Production
- Digital Transformation
- Data Analytic
OTHERS
- 天津市青年聯合會 港區委員
- 天津聯誼會 委員
- 香港兒童少年基金會 榮譽會長
- 香港同心總會 青年委員 副主席
- 東西健康結合．未來健康聯盟 副秘書長
Timeline
Executive Deputy General Manager
Sing Tao News Corporation Limited
04.2025 - 09.2025
Senior Business Director
Hong Kong Economic Times
06.2009 - 04.2022
Customer Service Representative
Tele Teach (Hong Kong Limited)
06.2007 - 02.2009
國情研修
中國人民大學
04.2001 -
Bachelor of Science (Honours) - Creative Media (BScCM) with Minor in Marketing
City University of Hong Kong
Diploma in Creative Advertising - Multimedia (Distinction)
The Chinese University of Hong Kong
國情研修
中國浦東幹部學院
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