Tze Choong Lim
Shatin,Hong Kong
Summary
Over 30 years of experience managing long-term strategic relationships and outbound communications with ecosystem partners, including OEM, ODM, and ISV.
Over my 18 years at Intel, I have a strong knowledge of the semiconductor industry, discrete GPU industry, ecosystem, cloud services, standards, specifications, technology, innovations, TAM, competitions, government policies and customers.
In my career at Intel, I have played a significant role in delivering products such as the first gen, second gen and the Intel® Arc™ Pro series onto the market. We received high market recognition and great reviews from the press.
Developed and maintained a network of relationships with Cloud Service Provider customers, designed programs to help sales and marketing teams with an 80% increase in sales revenue by identifying and leveraging new business opportunities.
Overview
33
33
years of professional experience
Work History
GPU Hardware Product Manager (PRC/Taiwan)
Intel
Shenzhen, China
01.2022 - 07.2025
- Develop and manage Add-In-Card (AIC) and Discrete Graphics OEM partners in PRC and TW, including developing partner strategy, partner coordination, communication, and readiness.
- Launched our latest product at Computex 2025 and in late 2024; Achieved outstanding reviews and great demand in the market.
- Provide recommendations based on proof-of-concept, feasibility, and competitive analysis, and ensure the products meet the optimal balance of performance, quality, scalability, re-use, reliability, cost, and time-to-market.
- Improved products get-to-market speed through standardizing and smoothing out validation/pre-cert/certification test, standardizing production testing.
- Reduced supply chain readiness and lead time by >3X, and BOM cost reduction by 2X.
- Drive local opportunities exploration and build business analysis to build the best products for the local market.
Strategic Business Development Manager (Gaming)
Intel
Shenzhen, China
01.2019 - 01.2021
- Foster collaboration between internal and external stakeholders in PRC.
- Enhance gaming market share within the PRC region.
- Secured multi-year, multi-title strategic partnership agreements with Tencent Games.
Strategic Alliances Team Manager (Client Platforms - Media & Gaming)
Intel
Shenzhen, China
01.2007 - 01.2018
- Oversee partnerships with local gaming and media ecosystem partners.
- Drive innovative business collaboration models and co-marketing initiatives.
- Established the Intel-Tencent Joint Gaming Lab collaboration, fostering innovation in gaming technologies.
ISV Manager (Greater China)
Sun Microsystems (China) Co., Ltd
Guangzhou, China
01.2004 - 01.2007
- Spearheaded the Solaris 10 adoption plan across Greater China.
- Promoted to Greater China ISV Technical Adoption Program Manager due to outstanding performance.
- Presented as a keynote speaker at JavaChina 2005, sharing expertise on industry trends.
Consultant/Project Manager/Product Development Manager
Vanda Systems Co. Ltd/ChinaSoft Limited
01.1997 - 01.2004
- Served as an IBM consultant for a nationwide banking initiative.
- Successfully implemented a Data Mart solution for a prominent bank.
- Engineered a Graphical Teller Front-End System for Guangdong Development Bank, streamlining customer service operations.
System Analyst
Mohammad Al-Mojil Group
01.1996 - 12.1996
- Developed and implemented a Procurement System for the Material Supply Department.
- Developed and launched a Heavy Vehicle Maintenance Tracking System, which improves asset management and service delivery.
Analyst Programmer
MCSB Systems SDN BHD
01.1993 - 01.1995
- Collaborated with System Analysts to code and support various in-house developed products.
- Developed the Malayan Sugar Manufacturing Delivery Order System, optimizing logistics and order processing.
Education
Bachelor of Science - Computer Science And Mathematics
12.1992
Timeline
GPU Hardware Product Manager (PRC/Taiwan) - Intel
01.2022 - 07.2025
Strategic Business Development Manager (Gaming) - Intel
01.2019 - 01.2021
Strategic Alliances Team Manager (Client Platforms - Media & Gaming) - Intel
01.2007 - 01.2018
ISV Manager (Greater China) - Sun Microsystems (China) Co., Ltd
01.2004 - 01.2007
Consultant/Project Manager/Product Development Manager - Vanda Systems Co. Ltd/ChinaSoft Limited
01.1997 - 01.2004
System Analyst - Mohammad Al-Mojil Group
01.1996 - 12.1996
Analyst Programmer - MCSB Systems SDN BHD
01.1993 - 01.1995
University of Western Australia - Bachelor of Science, Computer Science And Mathematics