Tata, Tsui Ying Yeung
Burnaby, B.C.
Summary
Innovative Product, Brand & Trade Marketing leader with 8 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
11
years of professional experience
Work History
Trade Marketing Executive
The Macallan/ Highland Park/ The Glenrothes
04.2022 - 08.2024
- Boosted sales by collaborating with cross-functional teams to develop innovative trade marketing strategies.
- Organized successful product launches by coordinating with internal departments, external suppliers, and retail partners.
- Monitored and evaluate over 100 programs and activities in a year to measure effectiveness via KPIs and recommend improvements.
- Monitored sales performance regularly, adjusting marketing strategies as needed to meet targets consistently.
- Devised product pricing strategies and trade marketing investments to support growth.
- Contributed to the planning and organization of a Charity Gala Dinner, resulting in raising HKD 2.8M for the Ocean Park Conservation Foundation (OPCF) through a Sotheby's auction and ticket sales
Marketing Executive
Perle Suisse / Mama Zone / C’est La Vie
05.2021 - 04.2022
- Optimized 3 brands' digital marketing efforts through SEO and content development, leading to increased web traffic and conversions.
- Drove a 300% growth in sales through the optimization of social media targeting and content.
Retail and Product Marketing Assistant
Lamer & Darphin
10.2018 - 09.2020
- Assisted Marketing Director in budgeting and forecasting inventory needs. Led the execution of 30+ annual product launch/relaunch projects.
- Developed social media contents with Digital & PR team on various platform, e.g. Instagram, Facebook, WeChat.
- Prepared monthly visual merchandising plan and tools for 13 stores and 1 pop up store in HK and Macau with vendors
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Support stores daily operation.
- Coordinated product marketing campaigns, collaborating with sales teams to maximize revenue potential.
Account Executive
L Concept Communication Ltd.
12.2016 - 09.2018
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Key accounts included: Mercedes-Benz, Dyson, Ducati, Hyundai
- Managed internal, external, and crisis communications.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
Counter Service Officer
Hang Seng Bank
10.2013 - 07.2014
- Built strong relationships with customers by consistently delivering attentive and professional service.
- Managed cash transactions accurately, ensuring proper documentation and secure storage of funds.
Education
Distinction in Level 2 Award in Spirits
Wine & Spirit Education Trust (WSET)
Hong Kong06.2024
Google Analytics Individual Qualification
Google
2021
Bachelor of Arts - BA (Hons) in Marketing And Public Relations
The Hong Kong Polytechnic University
Hong Kong2016
Associate of Arts - Fashion Design
Caritas Bianchi College of Careers
Hong Kong2013
Level 2 Certificate in Book-keeping And Accounts
LCCI International Qualification From EDI
2009
(Credit) in Level 3 Certificate in Accounting(IAS)
LCCI International Qualification From EDI
2011
BTEC Higher National Diploma in Fashion & Textiles
Caritas Bianchi College of Careers
2013
Skills
- MS Office
- Photoshop & Adobe Illustration
- Social Media Marketing
- Staff Management
- Digital Marketing
- Strategic Planning
Languages
Cantonese
Proficient
C2
Mandarin
Proficient
C2
English
Proficient
C2
Timeline
Trade Marketing Executive
The Macallan/ Highland Park/ The Glenrothes
04.2022 - 08.2024
Marketing Executive
Perle Suisse / Mama Zone / C’est La Vie
05.2021 - 04.2022
Retail and Product Marketing Assistant
Lamer & Darphin
10.2018 - 09.2020
Account Executive
L Concept Communication Ltd.
12.2016 - 09.2018
Counter Service Officer
Hang Seng Bank
10.2013 - 07.2014
Distinction in Level 2 Award in Spirits
Wine & Spirit Education Trust (WSET)
Google Analytics Individual Qualification
Google
Bachelor of Arts - BA (Hons) in Marketing And Public Relations
The Hong Kong Polytechnic University
Associate of Arts - Fashion Design
Caritas Bianchi College of Careers
Level 2 Certificate in Book-keeping And Accounts
LCCI International Qualification From EDI
(Credit) in Level 3 Certificate in Accounting(IAS)
LCCI International Qualification From EDI
BTEC Higher National Diploma in Fashion & Textiles
Caritas Bianchi College of Careers
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