Tata, Tsui Ying Yeung
Burnaby, B.C.
Summary
Innovative Product, Brand & Trade Marketing leader with 8 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
11
years of professional experience
Work History
Trade Marketing Executive
The Macallan/ Highland Park/ The Glenrothes
04.2022 - 08.2024
- Boosted sales by collaborating with cross-functional teams to develop innovative trade marketing strategies.
- Organized successful product launches by coordinating with internal departments, external suppliers, and retail partners.
- Monitored and evaluate over 100 programs and activities in a year to measure effectiveness via KPIs and recommend improvements.
- Monitored sales performance regularly, adjusting marketing strategies as needed to meet targets consistently.
- Devised product pricing strategies and trade marketing investments to support growth.
- Contributed to the planning and organization of a Charity Gala Dinner, resulting in raising HKD 2.8M for the Ocean Park Conservation Foundation (OPCF) through a Sotheby's auction and ticket sales
Marketing Executive
Perle Suisse / Mama Zone / C’est La Vie
05.2021 - 04.2022
- Optimized 3 brands' digital marketing efforts through SEO and content development, leading to increased web traffic and conversions.
- Drove a 300% growth in sales through the optimization of social media targeting and content.
Retail and Product Marketing Assistant
Lamer & Darphin
10.2018 - 09.2020
- Assisted Marketing Director in budgeting and forecasting inventory needs. Led the execution of 30+ annual product launch/relaunch projects.
- Developed social media contents with Digital & PR team on various platform, e.g. Instagram, Facebook, WeChat.
- Prepared monthly visual merchandising plan and tools for 13 stores and 1 pop up store in HK and Macau with vendors
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Support stores daily operation.
- Coordinated product marketing campaigns, collaborating with sales teams to maximize revenue potential.
Account Executive
L Concept Communication Ltd.
12.2016 - 09.2018
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Key accounts included: Mercedes-Benz, Dyson, Ducati, Hyundai
- Managed internal, external, and crisis communications.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
Counter Service Officer
Hang Seng Bank
10.2013 - 07.2014
- Built strong relationships with customers by consistently delivering attentive and professional service.
- Managed cash transactions accurately, ensuring proper documentation and secure storage of funds.
Education
Distinction in Level 2 Award in Spirits
Wine & Spirit Education Trust (WSET)
Hong Kong06.2024
Google Analytics Individual Qualification
Google
2021
Bachelor of Arts - BA (Hons) in Marketing And Public Relations
The Hong Kong Polytechnic University
Hong Kong2016
Associate of Arts - Fashion Design
Caritas Bianchi College of Careers
Hong Kong2013
Level 2 Certificate in Book-keeping And Accounts
LCCI International Qualification From EDI
2009
(Credit) in Level 3 Certificate in Accounting(IAS)
LCCI International Qualification From EDI
2011
BTEC Higher National Diploma in Fashion & Textiles
Caritas Bianchi College of Careers
2013
Skills
- MS Office
- Photoshop & Adobe Illustration
- Social Media Marketing
- Staff Management
- Digital Marketing
- Strategic Planning
Languages
Cantonese
Proficient
C2
Mandarin
Proficient
C2
English
Proficient
C2
Timeline
Trade Marketing Executive
The Macallan/ Highland Park/ The Glenrothes
04.2022 - 08.2024
Marketing Executive
Perle Suisse / Mama Zone / C’est La Vie
05.2021 - 04.2022
Retail and Product Marketing Assistant
Lamer & Darphin
10.2018 - 09.2020
Account Executive
L Concept Communication Ltd.
12.2016 - 09.2018
Counter Service Officer
Hang Seng Bank
10.2013 - 07.2014
Distinction in Level 2 Award in Spirits
Wine & Spirit Education Trust (WSET)
Google Analytics Individual Qualification
Google
Bachelor of Arts - BA (Hons) in Marketing And Public Relations
The Hong Kong Polytechnic University
Associate of Arts - Fashion Design
Caritas Bianchi College of Careers
Level 2 Certificate in Book-keeping And Accounts
LCCI International Qualification From EDI
(Credit) in Level 3 Certificate in Accounting(IAS)
LCCI International Qualification From EDI
BTEC Higher National Diploma in Fashion & Textiles
Caritas Bianchi College of Careers
Similar Profiles
Deborah MorrisonDeborah Morrison
Special Education Coordinator at Highland Park ISD - Highland Park Middle SchoolSpecial Education Coordinator at Highland Park ISD - Highland Park Middle School
Joe PaigeJoe Paige
Athletic Coach at Park District of Highland ParkAthletic Coach at Park District of Highland Park
Ava HankinsAva Hankins
Lifeguard at Park District of Highland ParkLifeguard at Park District of Highland Park