TAN YEE Annie NG

• Gained brand exposure for TIME & FORTUNE magazines via various marketing channels
• Maintained good business relationship with corporate clients including schools, airlines, hotels, among others
• Managed and supported overseas agents in generating satisfactory proposals to maintain existing clients and drive potential ones
• Monitored and evaluated campaign performances & fine-tuned offers that helped lift up results

Key Accomplishment:

Proven record in growing revenue generated from partnership and corporate bulk subscriptions

• Handled B2B marketing campaigns from start to end for regional financial conferences in 10+ markets
• Oversaw marketing team with hands-on skills in running both online and offline campaigns
• Recruited and led a telesales team of 5 to achieve delegate targets

Key Accomplishments:

• Helped setup and improved marketing system and process for a newly established team
• Established a new telesales team and put in place work procedure
• Increased online delegate revenue by over 25% for the first 12 months

• Managed marketing campaigns for the brand portfolio of the Asian Venture Capital Journal Forum Series across Asia
• Worked closely with cross-functional team from various cultural backgrounds to ensure each project was well run with maximum results

Key Accomplishments:

• Exceeded the delegate sales target for AVCJ Singapore Forum by 75%
• Participated in redesigning of AVCJ logo and branding

• Planned, executed, and managed the budget for various regional marketing campaigns via online and offline
• Optimized and utilized the best marketing channels to drive delegate revenues
• Recruited and liaised with supporting media and associations to run co-promotion

Key Accomplishments:

• Grew delegate sales revenue for managed events by 30% in 2010
• Proposed and led the reconstruction of the marketing database
• Completely redesigned and revamped the company website and event mini-sites

• Worked closely with course managers in planning, organizing and rolling out training events including seminars, forums and conferences
• Liaised with external vendors for logistic support and participated in additional assignments such as photo shooting, video editing, and building of e-learning courses

• Researched on Hong Kong employment laws and gathered competitive market intelligence for various Asian countries in an Asian expansion feasibility study
• Assisted in conducting market research, competitive analysis, environment assessment, and helped prepare a strategic business case for the corporation to enter the HK market

• Raised donations by phoning alumni to support the school