Takehiro Koizumi
Senior Business Development Manager - FC Barcelona
Hong Kong
Summary
A multilingual Japanese sports businessman who grew up in New York and Yokohama, currently working in Hong Kong.
Strong understanding of sports business with experience of working with the top brands, club, league and athletes. Bringing revenue growth by detecting opportunities with strong analytical skills and strategic mindset.
Lecturer at the Master's of sports management at Colombia Business School since 2022.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Senior Business Development Manager
FC Barcelona
01.2024 - Current
- Responsible for growing revenue from upselling current Partnership and finding new prospects in Korea and Japan markets. Responsible for 84% of the APAC revenue.
- Working with Partnership Activation team to deliver best quality marketing activations for current partners.
- Build new revenue pillar by signing new agreements with players. Upselling to partners by offering them player's individual image rights, shooting hours and social media posts to promote partner's services/products
- Managing a team of 2 staffs to productively deliver the results.
Business Development Manager
FC Barcelona
12.2021 - 12.2023
- Defining strategy to grow the Japanese market by story-telling brand affinity of FC Barcelona and Japanese culture. It is the craftsmanship mindset to stick to their style and pursue it more than winning.
- Grew the Japan market revenue +66% in 1.5 years by closing regional/global partnership deals and licensing deals.
- Contributed more than 43 million euros revenue by finding new opportunity in the market. Generated 77% of the APAC revenue.
- Building relations with C-level of Japanese companies with more than 1000 million euros of annual revenue.
Marketing Analyst
Rakuten
04.2021 - 12.2021
- Analyzed purchasing behavior of Vissel Kobe(football) and Rakuten Eagles(baseball) fans to build marketing plans to promote Rakuten services
- Working with external agencies such as Nielsen and Cantar to evaluate marketing campaigns using Vissel Kobe and Rakuten Eagles IPs
- Setting and overseeing KPIs of marketing campaigns using sports IPs
- Selecting businesses from 72 Rakuten services to efficiently promote among sports fans in Japan. Allocating budget and coordinate campaigns with each department and sports entity.
- Providing reports and strategic insight to senior decision-makers with aim of identifying sports IPs to newly invest in Asian market.
Global Business - Vice Manager
Rakuten
01.2019 - 03.2021
- Built and developed concept of the football academy with Andres Iniesta, positioning the academy as an international education experience with the most expensive tuition as a football academy in Japan
- PL owner of the business, in charge of recruiting, budgeting, mid-term business planning, reporting to Vice President of Rakuten
- Managed 10 staffs from 4 countries to develop the academy
- The most expensive football academy gathered 190 students in Osaka and Kobe, and +500 kids in camps held in Osaka, Nagoya and Tokyo area within 1.5 year.
- Managed business plan and PL projection of the merchandising business with FC Barcelona at Rakuten Cup in 2019
- Achievement of 689,000 euros of revenue has convinced FC Barcelona to appoint Rakuten as master licensee in Japan
- Led contract negotiation with FC Barcelona and vendors
- Agreed with new approval and production process to launch the products in just 3 months
- Secured profit by utilizing Vissel Kobe players as marketing asset and strategically selecting/limiting SKU
- Creating PR plan utilizing David Villa, and Andres Iniesta to promote the products.
Event Planner
Rakuten
05.2017 - 12.2018
- Planned and executed public viewing events of La Liga matches every two months with objective of promoting Rakuten campaigns and enhancing net promoter score of the brand.
- Worked with league, broadcasters, football commentators and influencers to promote La Liga in Japan.
- Planned and executed jersey exhibition in Tokyo with collaboration with Barca Museum and utilized Rakuten's VR technology to enhance customer experience.
Sales Consultant
Rakuten
04.2016 - 12.2018
- Selling Rakuten's golf reservation systems to golf courses in Nagoya and Tokyo area.
- Top sales in 2018 among 45 salespersons.
- Consulting golf courses utilizing the reservation data of Rakuten reservation system.
- Grew revenue for more than 15% in Nagoya area in 2016, and achieved 3rd position among 45 salespersons.
Interpreter
Japan Football Association
05.2015 - 12.2015
- Interpreter of Gary White, manager of National Football Team of Guam. Supporting him to acquire the top coaching license in Japan at S-license coaching training program organized by Japan Football Association.
Education
Master's - Sports Finance
University of London
Online 09.2023 - Current
Certificate - Marketing Analysis
MIT Sloan School of Management
Online 12.2020 - 02.2021
Master's - Sports Management and Law
ISDE
Online 03.2020 - 01.2021
Bachelor's - Economic
Hitotsubashi University
Tokyo, Japan 04.2011 - 03.2016
Skills
Business Development
Timeline
Senior Business Development Manager
FC Barcelona
01.2024 - Current
Master's - Sports Finance
University of London
09.2023 - Current
Business Development Manager
FC Barcelona
12.2021 - 12.2023
Marketing Analyst
Rakuten
04.2021 - 12.2021
Certificate - Marketing Analysis
MIT Sloan School of Management
12.2020 - 02.2021
Master's - Sports Management and Law
ISDE
03.2020 - 01.2021
Global Business - Vice Manager
Rakuten
01.2019 - 03.2021
Event Planner
Rakuten
05.2017 - 12.2018
Sales Consultant
Rakuten
04.2016 - 12.2018
Interpreter
Japan Football Association
05.2015 - 12.2015
Bachelor's - Economic
Hitotsubashi University
04.2011 - 03.2016
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