Summary
Overview
Work History
Education
Skills
Timeline
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Tafina Fung

Tafina Fung

Summary

  • Social Media Expertise: Proficient in developing strategic content across multiple platforms including Instagram, Facebook, TikTok, DouYin, WeChat and X to boost user engagement and drive campaign success.
  • Engagement & Activation: Specialized in creating compelling content that activates audiences and fosters dynamic interactions, effectively increasing follower engagement and participation.
  • Ad Placement Proficiency: Experienced in optimizing ad placements across all social media platforms, ensuring maximum visibility and conversion rates.
  • Campaign Management: Skilled in executing targeted marketing campaigns that align with business objectives, driving both engagement and sales.
  • Vendors Relations: Strong focus on cultivating successful experiences through proactive communication and resolution of complex issues, enhancing success of partnership.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Founder

E-Commerce Luxury Products
1 2020 - Current
  • Strategic Planning and Vision: Sets the overall direction and strategy of the business, identifies target markets, defines product offerings, and develops a clear business plan to guide profitability. This vision influences all business activities and decisions, from marketing to product development.
  • Operations Management: Oversees day-to-day operations of the e-commerce shop, managing inventory, handling supplier relationships, ensuring efficient order fulfillment, and maintaining online platform functionality. Effective operations management is crucial to meet customer expectations and ensure smooth business operations
  • Marketing and Customer Engagement: Develops and executes marketing strategies focused on short-form video content and collaboration with Key Opinion Leaders (KOLs) for product showcases. Manages product photo and video shoots, and attends luxury fashion shows worldwide to stay abreast of the latest product trends. Engages deeply with customers to foster community and loyalty around the brand.

Senior Customer Service Specialist –

ACU Currency (Crypto Exchange)
01.2021 - 04.2021
  • Issuing deposit, withdrawal, KYC verification relating to blockchain transactions
  • Handling customer’s enquiries relating to their account
  • Setting up any hardware, software, template/scripts/FAQ for Call Center needs.

Customer Service Executive –

Hermes Asia Pacific Limited
08.2018 - 05.2020
  • Customer Interaction: Manage inquiries and complaints, ensuring all customer issues are resolved with empathy and efficiency.
  • Order Processing: Handle and process orders, returns, and modifications efficiently, maintaining accurate customer records.
  • Team Collaboration: Collaborate with team members to enhance customer service practices and implement feedback effectively.

Cartier Relations Ambassador –

Richemont Asia Pacific Limited
05.2016 - 08.2018
  • Process Merchandise orders initiated by phone and/or website
  • Build lasting relationships with customers by delivering first call resolution and taking ownership of every scenario
  • Inbound and outbound customer contact via telephone, e-mail and other (social) media
  • Identify trends in customer satisfaction or dissatisfaction and report findings to the team leader
  • Support E-Commerce Management in website usability and user acceptance tests.

Education

BS in Management, Finance -

University of Massachusetts
Boston, USA
09.2010 - 05.2014

Harvard University
Boston, USA
01.2020 - 06.2020

Skills

Content Marketing

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Timeline

Senior Customer Service Specialist –

ACU Currency (Crypto Exchange)
01.2021 - 04.2021

Harvard University
01.2020 - 06.2020

Customer Service Executive –

Hermes Asia Pacific Limited
08.2018 - 05.2020

Cartier Relations Ambassador –

Richemont Asia Pacific Limited
05.2016 - 08.2018

BS in Management, Finance -

University of Massachusetts
09.2010 - 05.2014

Founder

E-Commerce Luxury Products
1 2020 - Current

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Tafina Fung